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This article examines the provisions of Nigerian trademark laws on comparative advertising. It criticizes the dichotomy between registrations under parts A and B of the register in this regard, and makes the case that the blanket prohibition of comparative advertising in respect of marks registered under part A is unnecessary and unjustified by requirements under international trademark standards. Such prohibition is further inimical to socioeconomic development, including the areas of consumer information, development of local businesses, and the general alignment of the country's intellectual property laws and practices with the underlying philosophy behind the World Intellectual Property Organization's Development Agenda. It concludes by making a case for law reform.

The purpose of this study was to identify the determinants of strategic success or failure in Zimbabwean Profit and Non-Profit Organizations. The convergent parallel mixed methods research design was adopted as the guiding model for the data collection, analysis and interpretation process in this study. This explains why data was collected through a concurrent parallel methodological triangulation of questionnaires, semi-structured interviews, and document analysis. Quantitative data was analyzed using the Statistical Package for Social Sciences (SPSS) version 21.0 while the analysis of qualitative data was performed using the NVivo 10 data analysis software. The study established that there is a high rate of strategy implementation failure in Zimbabwean Profit and Non-profit Organizations. The failure to build the distinctive competences and resource capabilities needed for successful strategy implementation was identified as the main cause of strategic failure in these Organizations.

View the Executive SummaryThrough the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been routinely applied since September 11, 2001. ; https://press.armywarcollege.edu/monographs/1507/thumbnail.jpg

This article analyzes the emergence of a new trend in marketing communication and PR in the Czech Republic. After the decline of public trust after the economic crisis in 2008, many state officials and politicians were blamed for corruption and fraud worldwide (Edelman, 2013). Anti-corruption attitudes have emerged in government communication, media, NGOs and also within the business sector. The term "anti-corruption" has become an often-used marketing claim. Anti-corruption claims and values have been used by a wide range of companies and institutions in their corporate communication or PR. Often, the main business leader serve as personalities and opinion leaders in anti-corruption activities; these include individuals such as Karel Janeček, Stanislav Bernard or Radim Jančura. This article analyzes and discusses embedding anti-corruption attitudes within the marketing communication and PR strategy and possible impacts on the reputation of the company's management.

Over the past decade Nigerian has made attempt to liberalize its investment regime for mining by establishing the Mining Cadastre and privatizing formerly state-owned mineral assets. In response, Nigeria has in recent times witnessed increased interest in foreign direct mineral investment. The restructuring of fiscal and regulatory regime to encourage foreign investment, and the associated anticipated influx of mining capital, technology and skills will require appropriate capacity building in the mineral sector in order to transform traditional relationships between mining firms, local communities and the government. This transformation necessitates a re-evaluation of the technical capacity to capture the expected increased economic and social benefits from mineral production. Consequently, the challenges associated with capacity building in mining institutions are highlighted with the view of reviewing the roles of the private sector and government within the context of global economy. The paper considers effective mechanism for improving Nigeria's capacity building in the mineral sector in order to maximize the