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Re-storied worship; Alumni return to campus to speak and learn; Northwestern theatre retells The Odyssey as romantic comedy; English instructor receives state teaching honor; Band performs concerto premiere; NWC looks for ways to increase ethnic diversity and address racism; State reaccredits teacher education program; Faculty/staff news; Face value: Diane Westenberg; Book invites readers to encounter Christ: Keeping Company with Jesus: Reflections on Gospel Stories by Dr. Jackie Smallbones; Book review: Listening anew; Staying the Course: Dan Johnston learns perseverance and service from Northwestern's Parents of the Year; Campus calendar; Asi es su Vida (A Way of LIfe): Faculty profile Piet Koene; Clash of the Classes: Students open school year with weeklong competition; Reunite under the Big Top: Homecoming 2004; Alumni honor three; Campus Cool: A guide to popular culture at Northwestern; CD-based class teaches through stories; The Path From Education to Politics: Alumni profile Peggy Bilsten; For the Sake of the Sport: Alumni profile Bryan Van Kley; Sports update; Alumni corner; Deaths; New arrivals; Marriages; Alumni news; Petersen is definitely going places; Planned giving notes: Your will won't work well when .; Prayer corner; Investing in lives beyond your own ; https://nwcommons.nwciowa.edu/classic2000/1011/thumbnail.jpg

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Einführung -- 1: Metatheoretische Fragen und Wissenschaftstheorie -- Public Relations as a Science -Implications of Cultural Differences and International Events -- Toward a Systems Theory of Public Relations -- Public Relations als Innovation -- 2: PR-bezogene Ansätze der Kommunikationswissenschaften -- Public Relations -Innenansichten einer emergierenden Kommunikationswissenschaft -- The Development of Public Relations Research in the United States and its Status in Communication Science -- Öffentlichkeitsarbeit als Thema der Publizistik-und Kommunikationswissenschaft -Rückblick und Rahmen aktueller Annäherungen -- Ethik der Public Relations als wissenschaftliche Herausforderung -- Aspekte der Produktion von Public Relations-Wissen: PR-Forschung in studentischen Abschlußarbeiten -- Theorieansätze für Public Relations -Anmerkungen aus sozialwissenschaftlicher Sicht -- 3: PR-bezogene Ansätze der Organisations-und Managementtheorie -- How Organization Theory Can Influence Public Relations Theory -- Vom Unternehmer zum Manager -Konsequenzen für PR -- Public Relations im System des Strategischen Managements -- 4: Anwendungsbezogene PR-Forschung -- Modelle der Wirkungsforschung und ihre Anwendung in der öffentlichen Beeinflussung -- Gefährdete Autonomie? Zur Außen-und Selbststeuerung von Public Relations -Das Beispiel USA -- Einige Gedanken zu Public Relations und Agenda-Setting -- Internationale Public Relations als Forschungsfeld -- Strukturen einer partizipativen Lerngesellschaft -Handlungskonsequenz -Prinzipien der Risikosensibilität -- Anmerkungen zur Kommunikationspolitik von Organisationen.

This article deconstructs public relations expertise by presenting the results of extensive empirical enquiries. The data were gathered during participant observation of a three-week commercial training course for international practitioners offered in London in 1998; and from over 100 winning entries to a British PR industry awards scheme over 16 years. Theoretically, the work draws on ideas from the sociology of the professions and Bourdieu's The Logic of Practice. Professional expertise emerges from the analysis as a body not of abstract, but of practical knowledge. The components of this knowledge are identified, and then the interrelationships of its conceptual frame and professional tools modelled in two figures: 'Public relations' domain and lines of intervention' and 'Public relations brings together the symbolic and the material'. The conclusion proposes that an understanding of the institution of consultancy, which produces and replicates the occupation's expertise as revealed here, is a necessary addition to existing management or media studies' understanding of public relations.

1. Wozu eine wissenschaftliche Theorie der Public Relations? -- 1.1 Was ist oder was tut eine Theorie? -- 1.2 Zur Problemstellung einer Theorie der Public Relations -- 1.3 Über die Brauchbarkeit von Definitionen für die Bildung und Bearbeitung von PR-Theorien -- 1.4 Tendenzen einer Grundlagenforschung für Public Relations -- 2. Was kann die Geschichte des PR-Handelns zur Theoriebildung beitragen? -- 2.1 Unergiebige PR-Kennzeichnungen, besonders für Tätigkeiten in vorindustriellen Gesellschaften -- 2.2 Zur Emergenz von Public Relations mit der Entstehung der Industriegesellschaften -- 2.3 Prinzipien zur Entwicklung gesellschaftlicher PR-Tätigkeitsfelder -- 3. Von der PR-Kunde zu einer interdisziplinären PR-Theorie -- 3.1 PR-Kunde als Systematisierung praktischer Erfahrungen -- 3.2 PR-Kommunikation als Arbeit in bezug auf Öffentlichkeit -- 3.3 Kommunikationswissenschaft und die Forschungsproblematik der Public Relations -- 3.4 Soziologie und Sozialpsychologie -- 3.5 Wirtschaftswissenschaften, insbesondere Marketinglehre -- 3.6 Politikwissenschaft, einschließlich Verwaltungswissenschaft und Verbandsforschung -- 3.7 Sprachwissenschaften, insbesondere Linguistik und Rhetorik -- 4. System und Funktion — die integrierenden erkenntnistheoretischen Brennpunkte zur PR-Theoriebildung -- 4.1 Systembegriffe und Systemtheorien: zur Konstruktion kommunizierender PR-Systeme -- 4.2 Diverse Funktionsbegriffe, funktionale Analyse und funktiona- listische Methoden -- 4.3 Der Leistungen vergleichende Funktionalismus (Äquivalenzfunktionalismus) und die Theorie humankommunikativer Systeme -- 5. Soziales Handeln Ist Kommunikation und Interaktion -- 5.1 Humankommunikation -- 5.2 Persuasionstheorie -- 5.3 Nochmals: Kommunikation und Interaktion als soziales Handeln für Public Relations -- 6. Besondere Komponenten der Wohlfahrtsgesellschaft -- 6.1 Arbeit — Beruf — Profession — Professionalisierung -- 6.2 Entscheidung — Organisation — Markt -- 6.3 Öffentlichkeit und Publikum -- 6.4 Öffentliche Meinung im gesellschaftlichen Wandel -- 6.5 Interessen und Gemeinwohlkonsens -- 6.6 Recht — Moral — soziales Vertrauen -- 7. Funktion — Leistungen — Aufgaben -- 7.1 Die PR-Funktion und das Dogma Publizistische Freiheit (Makro-PR) -- 7.2 PR-Leistungen und PR-Märkte (Meso-PR) -- 7.3 Organisatorische Aufgaben und die Entscheidungsprogrammatik der Public Relations (Mikro-PR) -- 7.4 Funktion, Leistungen, Aufgaben und ihre zirkulären PR-Bezie- hungen -- 8. Ausblick auf eine Politik der Public Relations.

This article formed the substance of an address given by invitation to the Central Council of Probation Committees in November 1978. This invitation in itself was a significant recognition that the Probation Service really must do something to improve its public relations. NAPO has clearly led the way-and Bill Weston urges the Service to follow in a determined fashion.