Suchergebnisse

This open access book presents studies of language use in Indonesia, focusing on children and youth. It reports on developments in the use of language for narrative production and within the realm of popular culture and traditional cultural practices in Indonesia. Through studies that include cohesion in narrative production, language in radio advertising, naming practices and formulaic prohibitions in Javanese, and speech presentation in popular fiction, the book provides insights into how sociocultural changes are reflected in language. This book is a useful resource for students and scholars conducting research on language and cultural practices in Indonesia, particularly in relation to children and young people.

Toxic Heritage addresses the heritage value of contamination and toxic sites and provides the first in-depth examination of toxic heritage as a global issue. Bringing together case studies, visual essays, and substantive chapters written by leading scholars from around the world, the volume provides a critical framing of the globally expanding field of toxic heritage. Authors from a variety of disciplinary perspectives and methodologies examine toxic heritage as both a material phenomenon and a concept. Organized into five thematic sections, the book explores the meaning and significance of toxic heritage, politics, narratives, affected communities, and activist approaches and interventions. It identifies critical issues and highlights areas of emerging research on the intersections of environmental harm with formal and informal memory practices, while also highlighting the resilience, advocacy, and creativity of communities, scholars, and heritage professionals in responding to the current environmental crises. Toxic Heritage is useful and relevant to scholars and students working across a range of disciplines, including heritage studies, environmental science, archaeology, anthropology, and geography.

This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativisation, using stereotypes, mythisation, and the accompanying aestheticisation in advertising become strategies shaping the way consumers perceive products/brands and in consequence– shape purchase intentions. The adoption of these strategies in the semiotic layer of messaging (selection of colours, shapes, chiaroscuro, elements` composition) strengthens their efficiency. Semiotic persuasion allows for the polysensory engagement of the recipient, camouflaging overt persuasion, connect the COO with the target country. With reference to examples of visual advertisements, this chapter discusses the use of properties of the analysed strategies in shaping the persuasive efficiency of advertisements based on the COO effect. It analyses how the social beliefs on the COO represented in the semiotic layer of messaging define a brand and how the representations of a brand influence beliefs on the COO– and how they can change them. Finally, this chapter presents marketing as an important component of culture anchored not only in economy, but also in semiotics, rhetoric of image, psychology of perception, and social communication.

"The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape."--

"The reverberations of an unparalleled labor shortage echo through service-based industries, leaving the hospitality, tourism, and food and beverage sectors grappling with a critical challenge. The fallout from the 2020-2021 global health crisis has laid bare a systemic flaw: the absence of sustainable career pathways for front-line workers. From airlines to cruise ships, theme parks to restaurants, and bars, the shortage of front-line workers has reached a critical level, preventing organizations from operating at full capacity even as public health restrictions are lifted. This crisis stems not only from the economic aftermath of the pandemic but also from the longstanding neglect within these industries to cultivate a resilient front-line workforce. Front-line positions, often considered transient and unskilled, lack the structured development pipelines that other professional industries utilize successfully. As organizations struggle to address these workforce challenges, Career Pathways and Professional Identities for Front-Line Workers in the Service Industries serves as a guide filled with solutions in the face of industry-wide adversity.Career Pathways and Professional Identities for Front-Line Workers in the Service Industries responds to the urgency within the hospitality, restaurant, and tourism industries, by applying the dynamics of the 4th Industrial Revolution and the Gig Economy, to propose innovative solutions to engineer sustainable career pathways and foster professional identities. Ideal for employers, educators, and researchers involved in these industries, the book aims to guide organizations in optimizing operations, implementing leadership-focused succession planning, and minimizing the impact of labor fluctuations. From an academic perspective, it harmonizes industry-focused programs, offering a distinct element for hospitality, restaurant, and tourism management curricula. Additionally, it opens avenues for research on transitioning low-pay roles into meaningful, long-term careers with a focus on continuous improvement."--

"The Oxford Handbook on Space Security focuses on the interaction between space technology and international and national security processes. This volume theorizes the development and governance of space security and analyzes the specific pressure points currently challenging that regime. Space security is a complex assemblage of societal risks and benefits that result from space-based capabilities and is currently in a period of transformation as innovative processes are rapidly changing the underlying assumptions about stability in the space domain. This volume takes an analytically-eclectic approach to assessing space security from an international relations (IR) theory perspective. It builds an understanding of space security, infused with the theory and practice of IR and advances analysis of key states and regions as well as specific capabilities. It draws on the expertise of a set of scholars who bring a range of analytical and theoretical perspectives to bear on the empirical changes affecting space security. Space security is currently in a period of great transition as new technologies are emerging and states openly pursue counterspace capabilities. This volume brings together scholarship from a group of leading experts that helps to explain how these contemporary changes will affect future security in, from, and through space"--

"A comprehensive historical, geographic, and thematic analysis of the multidimensional and dynamic migration experience of Ethiopians within and beyond Africa. Ethiopia is one of the largest African sources of transnational migrants, with an estimated two to three million Ethiopians living outside of the home country. This edited collection provides a critical examination of the temporal, spatial, and thematic dimensions of Ethiopian migration, mapping out its scale, scope, and destinations. The thirteen essays here (plus an introduction and conclusion by the volume's editors) offer a discussion of the state of knowledge and current debates on the diaspora and suggest alternative frameworks for interrogating and understanding the Ethiopian migration and diasporic experiences. Key time periods and literatures are identified to study Ethiopian transnational migration, moving from a survey of patterns in pre-twentieth century Ethiopia and on to changing trajectories in the imperial period and under succeeding postrevolutionary regimes. Geographically, the contour of the Ethiopian diaspora is outlined, identifying key destinations and patterns of return. In particular, the volume seeks to correct the traditional tendency to conflate the Ethiopian diaspora with North America and Europe by including areas that have long been marginalized, such as inter-Africa, Asia, and the Middle East. The objective is not to construct a simple cartography of migration but a critical analysis of national and global issues, policies, trends, and processes that shape the roots and routes of the migration dynamic. Thematically, this book aims to challenge the existing boundaries of Ethiopian migration and diaspora studies and raise important concerns about representation, ghettoization, and perpetuation of inequalities. Edited by Shimelis Bonsa Gulema, Hewan Girma, and Mulugeta F. Dinbabo. Contributors: Alpha Abebe; Amsale Alemu; Tekalign Ayalew; Kassaye Berhanu-MacDonald; Elizabeth Chacko; Marina de Regt; Mulugeta F. Dinbabo; Peter H. Gebre; Hewan Girma; Mary Goitom; Shimelis Bonsa Gulema; Tesfaye Semela; Nassise Solomon; and Fitsum R. Tedla."

"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"--

Zum Werk: Der Grundriss behandelt umfassend den Pflichtfachstoff für beide juristischen Staatsexamina. Neben den Grundlagen des Verwaltungsprozesses werden das Widerspruchsverfahren, die Zulässigkeitsvoraussetzungen und Probleme der Begründetheit der verwaltungsgerichtlichen Klage, der vorläufige Rechtsschutz sowie der Gang des Verfahrens vor den Verwaltungsgerichten eingehend dargestellt.Vorteile auf einen Blickumfassende Darstellung einschließlich der Besonderheiten des Widerspruchsverfahrensnotwendige Bezüge zum materiellen Verwaltungsrechtbesonders geeignet für Fortgeschrittene. Zur Neuauflage: Die gründlich überarbeitete 13. Auflage bringt den Grundriss auf den aktuellen Stand der Gesetzgebung, Rechtsprechung und Literatur. Zielgruppe: Für Studierende und Referendarinnen und Referendare

Diese transepochale Zusammenschau von Homer bis in die römische Kaiserzeit unternimmt den Versuch, die griechische Politik mit ihrem ständigen Wechsel zwischen Genialität und Selbstzerstörung vor allem aus der griechischen Vorstellungswelt heraus zu begreifen, aus ihrem geistes- und kulturgeschichtlichen Hintergrund. Ein zentraler Aspekt ist dabei die Vorstellung der Griechen von der Verbindung zwischen den einzelnen Staatsformen und den Lebensidealen der Bürger - ein Thema, das heute aktueller ist als je zuvor. Dabei erscheint u. a. das Wesen der athenischen Demokratie in neuem Licht. Rainer Bernhardt zeichnet eine Geschichte der griechischen Mentalität und ihres Verhältnisses zur praktischen Politik, eine Geschichte der ethischen Werte, der Moral, des Lebensgefühls und der Lebensformen.