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"Animals are everywhere. They inhabit our forests, our fields, our imaginations, our dreams, and our stories. Making appearances in advertisements, television programs, movies, books, internet memes, and art, symbolic animals do tremendous work for us selling goods, services, ideas, and as stand-ins for our interests and ideas. Yet, does knowing animals only symbolically impact their lived experiences? This radical new approach examines the use of animals in media, tracking species from appearances in rock art, picture books to contemporary portrayals in television programs and movies. Primary questions explored include: Where does thinking of other beings in a detached, impersonal, objectified way come from? Do the mass media contribute to this distancing? When did humans first think about animals as other Others? Main themes include examining persistence of the human/animal divide, parallels in the treatment of Otherized human beings and animals, and role of media in either liberating or limiting real animals"--

Consumer neuroscience is an emerging discipline. Potential exists for neurological quantitative research techniques to be used for the development and analysis of public health messages due to limited numbers of successful campaigns. In some instances, highly successful public health marketing campaigns have been designed to address something greater than financial gain and have achieved exceptional reach. This results in increased public awareness using social amplification platforms. Examples of these include action-oriented social media campaigns that ask individuals to act, share, pledge or challenge on behalf of a health or social cause. Neurological and physiological techniques include functional magnetic resonance imaging, magnetoencephalography, electroencephalography, eye tracking, galvanic skin response, heart rate, facial recognition and implicit association testing. Due to nonconscious decision-making processes these techniques have the potential to identify driving forces behind individuals' decision to become involved in health and social cause marketing campaigns that are unable to be identified with qualitative research methods. In 2014/2015 the Australian Government spent $23.3 million Australian dollars (AUD) on health and social service marketing campaigns, with $19.4 million AUD on health communications, and $3.9 million AUD on social services. These figures are considered conservative as expenditure on marketing campaigns below $250 thousand AUD is excluded. Thus, using consumer neuroscience to inform the design of future public health and social cause communications, which may help to save a life, while reducing expenditure on unsuccessful campaigns, requires greater understanding of the effectiveness of a positive action orientation vs. a fear and shock approach.

The mass media was used as an advocacy and struggle tool in the early 20th century in the Dutch East Indies colony. One figure at that time was Haji Misbach (1876-1926) who used the Medan Moeslimin and Islam Bergerak media to convey thoughts, advocate citizens, to attack political opponents. What is known from Misbach is that he is an Islamic figure with the title of hajj, but he is one of the communist figures. He combines Islam and communism. The communication style used by Misbach, according to Stuart Hall's theory, is a low context that is the direct delivery of the target or purpose of communication.Whereas the Indies community at that time and Asia in general used a high context communication style that was full of ado, not directly to the problem.

"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"--

The category of youth has been a strategically important focus in the development of mobile communication and media research. This paper reviews the themes and findings of the first phase of youth and mobile phone research, followed by a phase of new work just underway on youth and mobile media and mobile internet. It argues for the importance of an enlarged, interdisciplinary, and international perspective if we are to advance the field – and our understanding of youth and mobiles – as the technology is incorporated into the larger field of internet, social, and digital media.

Several recent experiments in fields such as bargaining, opinion change, and problem solving have employed the medium of communication as an independent variable. The present study was designed to investigate attitudes toward three media: face-to-face, loudspeaking audio, and closed-circuit television. Thirty-six pairs of managerial civil servants engaged in three 6-min. discussions, one via each medium, in a completely controlled design. After each discussion, subjects completed a 24-scale, semantic differential, media-attitude questionnaire. There were significant effects of the media upon 20 of the 24 scales. The scale scores were factor analyzed using both orthogonal and oblique rotation of five factors. There were significant effects of the media upon scores from three of the factors (Aestheticism, Evaluation, and Privacy). The differences found have implications both for previous explanations of the effects of media on laboratory task performance, and for the real-life use of person-person communications systems.

MEDIVA project. Media For Diversity and Migrant Integration: Consolidating Knowledge & Assessing Media Practices across the EU ; A number of researchers in recent years have focused on the changes in employment patterns within the media industry that have resulted in the decline of what was seen as relatively secure full-time employment substituted by an increase in informal, temporary and freelance work, raising concerns about the increased precariousness of media work, with strengthened polarisation between core and peripheral jobs. Yet there has been very little research into the impact of these changes on the recruitment of migrant workers and on the cultural diversity of the workforce. -The main objectives of the study were (a) to examine the issue of workforce diversity in the European media, with specific reference to migrants; (b) to highlight the many aspects of the recruitment process which can pose barriers to those outside the mainstream of society; (c) to explore whether policies in relation to anti-discrimination measures in recruitment were evident within the media sector and the extent to which they have improved employment opportunities for migrants; (d) to establish whether media companies adopted outreach schemes with the aim of recruiting migrant workers and whether they had monitored their implementation; and, (e) to ascertain the issues of discrimination in the industry. -There is no agreement in Europe on what constitutes the 'economy of culture', with the media being part of it. Economy of culture is defined for the purpose of this study in terms of David Throsby's understanding of 'cultural activities', which are those characterised by creativity in their production and their output potentially embodies at least some form of intellectual property. When the creative sector enters into the production process of other economic sectors and provides the inputs for the production of non-cultural goods, the resulting activities are referred to as the 'creative sector'. ; The MEDIVA project (2011-2013) is co-funded by the European Commission, DG HOME, European Integration Fund for Third Country Nationals, Community Actions 2009.(Grant Agreement no: HOME/2009/EIFX/CA/1814). Coordinator: Prof. Anna Triandafyllidou, Robert Schuman Centre for Advanced Studies, European University Institute.

Information procesing model of financial communication -- Financial ability, socialization and communication -- Consumer motivation and financial communication -- Opportunity and financial communication -- Media integration of financial communications -- Digital media and financial communication -- Financial communication and corporate social responsibility practice -- Financial disclosure and communication -- The future of financial communication

Against the background of the media commercialization reform since the 1990s in China and drawing on the case of »X-Change« (2006-2019), Wei Dong investigates the affective meaning-making mechanism in the multimodal text of Chinese reality TV. The focus lies on the ways in which emotions are appropriated and disciplined by regimes of power and identity, and the ways in which affect - in this case primarily kuqing (bitter emotions) communicated by the material and the body - have the potential to challenge or exceed existing relations of power in the mediascape. Wei Dong shows how Chinese reality TV provides a historical and theoretical opportunity for understanding the affective structures of contemporary China in the dynamic process of fracture and integration.

In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990-1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activismthat draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying howtheynavigate communication and media inequalities

"This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"--