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The stakeholder perspective is an alternative way of understanding how companies and people create value and trade with each other. Freeman, Harrison and Zyglidopoulos discuss the foundation concepts and implementation of stakeholder management as well as the advantages this approach provides to firms and their managers. They present a number of tools that managers can use to implement stakeholder thinking, better understand stakeholders and create value with and for them. The Element concludes by discussing how managers can create stakeholder oriented control systems and by examining some of the important stakeholder-related issues that are worthy of future scholarly and managerial attention

"The one book every innovator and every entrepreneur needs to make a difference in the world. Social innovation and social entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear-from climate change to income inequality to food security to healthcare and beyond-more and more of the best and brightest will feel a calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. But it won't be easy: innovation is not the prerogative or privilege of any organizational form or legal structure. Solutions often require the active collaboration of constituents across government, business, and the nonprofit worlds. Social innovators and entrepreneurs need a handbook to guide them on the journey to changing the world. Frontiers in Social Innovation is an essential volume for becoming a difference maker. Filled with contributions from a who's who of the smartest thinkers and most experienced practitioners, Frontiers in Social Innovation provides the knowledge you need to succeed as a social innovator. Contributions cover the waterfront, including: high-performance leadership to drive social change, design for extreme affordability, scaling social innovation, corporate decarbonization, social innovation and healthcare in the postpandemic world, donor-advised funds and impact investing. Through the voices of those already doing it, including Paul Brest, Kim Starkey, Matthew Bannick, Gloria Lee, and many more, Frontiers in Social Innovation brings to life the challenges and opportunities of the field through case studies in healthcare, education, climate, and responding to a global pandemic. No stone is left unturned in this indispensable volume for anyone who wants to make a difference in the world through innovation and entrepreneurship"--

Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the product's history — and letting consumers spin the rest of the story.

Nos últimos anos a Responsabilidade Social das Organizações (RSO) tem ganho uma profunda popularidade. Actualmente, muitos gestores têm-se apercebido da necessidade de terem em consideração a responsabilidade social e também têm tido preocupações acerca dos custos e dos benefícios potencialmente gerados pela RSO. Desta forma, o estudo do impacto da RSO nas Vantagens Competitivas (VC) tem uma relevância prática e teórica acrescida. Este trabalho baseia-se num conjunto de proposições teóricas, procurando avaliá-las de acordo com uma escala de medida definida, sobre a relação do modelo HEXIE e a RSO. Através da aplicação de um questionário foram colectados 176 questionários entre 1 de Setembro de 2010 e 30 de Janeiro de 2011 no Norte da China. Para analisar os dados recolhidos foram usadas as técnicas estatísticas da análise factorial e o modelo de equações estruturais. Com base nos resultados obtidos, discutimos o papel da RSO no modelo HEXIE no processo de mediação das VC e da relação entre os stakeholders. Usou-se os softwares Amos 9.0 e SPSS 18.0 para processar e analisar os dados do questionário, para verificar a relações existente entre as variáveis do modelo conceptual e as hipóteses de investigação. Estas são as principais conclusões: (1) Como um todo, os gestores Chineses têm um bom desempenho na responsabilidade requerida pelas normas/lei; contudo têm desempenhos fracos na responsabilidade "obrigatória" ao nível ético e filantrópico; (2) A RSO no modelo HEXIE começa com duas dimensões, mecanismo do princípio-dual, a interna "He" (gestores, cultura organizacional, estratégia do negócio, liderança) e a externa "Xie" (normativos legais, supervisão das instituições governamentais e organizações não governamentais, supervisão dos media, standards internacionais); (3) A relação com os Stakeholders deve ser dividida em dois aspectos: stakeholders que não têm uma relação de negócio e os que têm uma relação de negócio; (4) As vantagens competitivas também devem ser separadas em duas dimensões: as externas (reputação da organização, apoio governamental, tanto financeiro como outro tipo de apoio) e internas (talento interno, capacidade de inovação); (5) O modelo HeXie tem uma relação directa com a RSO, mas não positiva, na promoção e manutenção de VC; (6) A influência da relação entre a RSO e o modelo HeXie nas VC pode ser analisado da seguinte forma: RSO no Modelo HeXie -> stakeholders -> vantagens competitivas. Os stakeholders têm um importante papel na mediação entre a RSO e o Modelo HeXie, potenciando as VC. ; In the past years, Corporate Social Responsibility (CSR) gained more and more popularity. At present, many businesses have realized the necessity and imperative to undertake CSR, and also been concerned about the costs and benefits possibly generated from CSR. The study about the impact of CSR on Competitive Advantage (CA) is an important practical and theoretical issue. The thesis based on theoretical analysis about CSR' HEXIE management, Stakeholder Relationship and CA, brings forward a series of propositions and establishes the measurement scales for them. Through pilot in-depth interview and the questionnaire approaches, we collect 176 questionnaires in the context of North China from September 1, 2010 to January 30, 2011. On the basis of the statistic analysis of Factor Analysis and Structural Equation Modeling (SEM), we discusse the role of CSR's HEXIE management on promoting CA through the mediator variable (Stakeholder Relationship). The statistics softwares SPSS18.0 and Amos9.0 have been used for processing and analyzing the survey data, to verify the hypotheses. The conclusions of the thesis are as follow: (1) As a whole, the Chinese businesses have a good performance in CSR required by the laws, however, a poor performance in mandatory responsibility at ethical and philanthropic level. (2) CSR's HEXIE management is started with the two dimensions, dual-principles mechanism, internal "He" principle (employee management, corporate culture, business strategy, leadership concepts) and external "Xie" principle (legal restraint, governmental and non-governmental organizations' supervision, media supervision, international standards); (3) Stakeholder relationship is divided into two aspects: non-business related stakeholder relationships and business related stakeholders; (4) Competitive advantage is also separated into two dimensions: external CA (enterprise's reputation, financing and government support) and internal CA (enterprise's employees and innovation ability); (5) HEXIE management on CSR Plays a direct but not positive role in promoting and maintaing of competitive advantages; (6) The positive influence of CSR's HEXIE management on CA is passed on as follows: CSR's HEXIE management -> stakeholders relationships -> CA. The stakeholder relationship plays a crucial mediator role in increasing the effect from CSR's HEXIE management on CA.

"Corporate governance developed to maintain the accountability, stability and performance of corporations. It is evolving due to concern not just the financial health of the company, but its social and environmental impact. There is considerable international institutional diversity in corporate governance. The role and significance of market institutions varies among different governance systems. This work provides a concise insight into the defining impulses of late 20th and early 21st century corporate governance through a series of competing epoch-making paradigmatic contests. The present paradigm highlights a shift towards corporate sustainability involving the corporate delivery of long-term value in financial, social, environmental and ethical terms. In analysing the purpose of the company and the definition of value creation, the hegemony of agency theory and shareholder primacy is challenged. More expansive theoretical explanations are considered which recognise the deeper values companies are built upon, the wider purposes they serve, and the broader set of relationships they depend upon for their success. This book will be of value to researchers, scholars and students in corporate governance, sustainability, business and accounting subjects. Managers, professionals and other general business readers will also find this text of interest"--