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A comparison of front page New York Times content & national PO from 1954 to 1976 showed strong agenda-setting effects for the civil rights issue. The optimal effect span was the 4- to 6-week period immediately prior to fieldwork. These data contradict previous findings & assertions about cumulative media effect over a longer period of time. 1 Table. AA.

The authors describe an innovative model for the provision of direct and indirect outreach services to a hard-to-reach client population

Common goals and values form the basis for an integrated approach to sociolegal problems despite differences in the two professions

While the MM are probably not instrumental in changing pol'al att's during a campaign, voters do learn from the information available in the media. It is hyp'ed that in providing pol'al information the MM set the agenda for the campaign, influencing the salience of att's toward the pol'al issues. 100 voters who initially told interviewers they had not yet definitely decided how to vote in the upcoming 1968 Presidential election were interviewed. Their response to open ended questions asking each R to outline the key campaign issues as he saw them, were coded into 15 categories representing the key issues & other kinds of campaign news. Concurrently, those media known to provide most MM pol'al information to these voters were content analyzed using the same categories. While less than perfect, there is a high degree of consensus among media about the signif issues of the campaign. The rank-order r between the emphasis on the campaign issues by the composite of the media & voters' independent judgments of what were the more important issues was +.967. Judgments of voters who had a preference for one party but did not feel fully committed usually show a higher r with issues reflected in all news than with issues reflected only in news of their party, casting doubt on the process of selective perception. R's whose judgments on important issues show high salience of affect (that is, a strong feeling of liking or disliking), are not likely to recall acquiring recent pol'al information, esp if they have high pol'al interest; but people with high pol'al interest & low salience of affect towards issues did recall acquiring pol'al information. AA.