Suchergebnisse

I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word

This work is a summary of the book "THE ORACLE OF ORACLE: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success" by Florence Stone.Florence Stone is editorial director of Web management communications at the American Management Association. She is also the author of several successful books.In The Oracle of Oracle, Stone tells the fascinating story of Larry Ellison. His is an American business magnate and chief executive officer of Oracle Corporation, the second largest software company in the world with a multi-billion-dollar market capitalization

This work offers a summary of the book "SWOOSH: The Unauthorized Story of Nike and the Men Who Played There" by Julie Strasser and Laurie Becklund.Julie Strasser is Nike's first advertising manager. Laurie Becklund, Strasser's sister, is a Los Angeles Times reporter.In Swoosh, Strasser and Becklund reveal the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The autho

This work offers a summary of the book: « Engaged!: Outbehave Your Competition to Create Customers for Life» by Gregg Lederman.Summary of the ideas in Bill Jensen's book « Engaged! » explains that customers love doing business with companies which have a highly motivated workforce who is enthusiastically dedicated to delivering a great experience. To reach that destination three things are required: 1) defining what living the brand looks and feels like, 2) keep reminding people day by day what's required to live the brand, 3) quantify how you're doing and make the adjustments required to fin

Communication 2000 covers the full range of the communication requirements of business and industry. The contents of the book are organized into seven parts; each part dedicates itself in covering a facet of human communication. The text first covers the fundamentals of communications, such as the essence of human and technical communication. The second part deals with communication models and aids, while the third part tackles the language structure and communication barriers. Next, the book discusses oral and written communication. Part 6 covers topics about research, while Part 7 deals with

First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management succession and inheritance; the strengths and weaknesses of family firms; the reasons why small firms are taken over; and the social, economic and managerial context of their growth, decline, and revival. Based on a survey of sixty-four firms, each employing fewer than five hundred people, in engineering, hosiery, and knitwear, and on the records of 370 similar organisations, a striking gap

What needs to be done to enable the domestic private sector to expand its role in the provision of safe water and improved sanitation to the poor in developing countries? Is an expanded role constrained because there is limited market potential, or is the problem the fact that business models cannot support an expansion of supply? Are government policies and the investment climate making expansion too costly or risky for enterprises to scale up their operations? This book presents the results of a detailed examination of market opportunities for the domestic private sector in the provision of

1. State planning and national development : political devices for turbulent times -- 2. Development in a global perspective and Brazil's international search for a new historical course -- 3. The targets plan and the Council of Development : the technocratic path to development promotion -- 4. The Higher Institute of Brazilian Studies versus the technocrats : development as state-led social inclusion or as market-based policies -- 5. Economic prosperity, consumerism and the business world : development as market-led growth -- 6. National development and industrial labor : metalworkers, Carestia, and the basis for a popular path of development.

The great American middle class is dying?and not from natural causes. The Murder of the Middle Class exposes the crime and indicts the conspirators, from the Obama administration to their willing accomplices in big business, big media, and big unions?naming names and pointing out their misdeeds.Bestselling author Wayne Allyn Root doesn't just prove the crime and profile the suspects, he provides bold solutions to save American capitalism, the middle class, the GOP . . . and YOU! This middle class warrior gives you the game plan and the weapons to fight back.

Product Information Management is the?latest topic that companies across the world are deliberating upon. As companies sell?online, they are confronted with the fact that?not all?information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes;?their?strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, busin

State fiscal decisions have a significant impact on the US economy. Taken together, subnational governments employ more than one out of every eight workers and provide the bulk of all basic governmental services consumed by individuals and businesses. Sustaining the States: The Fiscal Viability of American State Governments will give you a basic understanding of trends in, current status of, and future prospects for the fiscal sustainability of state governments. After reading this book, you should have a great appreciation for the reach and multiple contributions of state governments to indiv

The automotive industry is one of the most environmental aware manufacturing sectors. Product take-back regulations influence design of the vehicles, production technologies but also the configuration of automotive reverse supply chains. The business practice comes every year closer to the closed loop supply chain concept which completely reuses, remanufactures and recycles all materials. The book covers the emerging environmental issues in automotive industry through the whole product life cycle. Its focus is placed on a multidisciplinary approach. It presents viewpoints of academic and industry personnel on the challenges for implementation of sustainable police in the automotive sector

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic market management, 10th edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

The entangled threat of crime, corruption, and terrorism now deserves high-level policy attention because of its growth trajectory. Using lively case studies, this book analyzes the transformation of crime and terrorism and the business logic of terrorism. Louise I. Shelley concludes that corruption, crime, and terrorism will remain important security challenges in the twenty-first century as a result of economic and demographic inequalities in the world, the rise of ethnic and sectarian violence, climate change, the growth of technology, and the failure of nineteenth- and twentieth-century institutions to respond to these challenges when they emerged

House of Lords reform is often characterised as unfinished business: a riddle that has been left unanswered since 1911. But rarely can an unanswered riddle have had so many answers offered, even though few have been accepted; indeed, when Viscount Cave was invited in the mid-1920s to lead a Cabinet committee on Lords reform, he complained of finding ''the ground covered by an embarrassing mass of proposals''.That embarrassing mass increased throughout the twentieth century. Much ink has been spilled on what should be done with the upper House of Parliament; much less ink has been expended on w