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PurposeThis study aims to explore the impact of the use of the WeChat Mini Program by luxury brands on consumers' fashion impulsive purchasing and brand loyalty.Design/methodology/approachThe stimulus–organism–response (S–O–R) model is adapted to construct a model (i.e. stimulus: patron status, informativeness and entertainment; organism: perceived enjoyment and perceived usefulness; responses: impulse buying behavior and luxury brand loyalty). An online survey was conducted by 200 Chinese participants who experienced WeChat Mini Program and luxury brand purchase.FindingsThe results indicate that luxury consumption related factors, task-related factors and mood-related factors in WeChat Mini Program have positive effects on consumers' impulsive purchasing behavior through perceived enjoyment and perceived usefulness.Research limitations/implicationsThis study provides a new understanding about factors influencing consumers' behaviors and brand loyalty in WeChat Mini Program.Originality/valueThe mobile social platform has been considered as an advanced tool for advertising. As the most popular mobile social media used by over 1 bn monthly active Chinese users—WeChat, little research attention has been attracted by researchers. To stress the WeChat Mini Program's role in the S-commerce background can fill the gap between the literature of the utilization of new marketing tools in retailing, marketing and the whole fashion industry. In terms of marketing management, the paper conducted research that participated by new generation consumers and offers some practical managerial implications for brands, retailers and marketers to generate new business models and marketing strategies.

This essay considers some of the insight we have gathered about language, feminism, racism and power. In many respects, it celebrates the linguistic power of the many theories about how Black women navigate intersectionality where racism and sexism intermingle, suggesting that our analyses should always recognise that a lethal combination of factors are in play. Black women, in particular, actively insist on forms of language and discourse that both represent and create their world through words, expressions and verbal routines that are created within and outside of the African American speech community to confront injustice. One example involves the verb 'play,' which I argue often functions as a power statement or 'powermove' that demands respect while presenting a threat to the status quo. This use of 'play' is the opposite of inconsequential games of play or joking.

This book focuses on how both nonnative and native teachers may enhance their handling of target language pragmatics in the classroom and provides ideas that both sets of teachers may draw on to compensate for gaps in their knowledge. Focus is also given to learner strategies and motivation, technological advances, assessment and research methods.

This book explains the ongoing war between private business and cyber criminals, state-sponsored attackers, terrorists, and hacktivist groups. Further, it explores the risks posed by trusted employees that put critical information at risk through malice, negligence, or simply making a mistake. It clarifies the historical context of the current situation as it relates to cybersecurity, the challenges facing private business, and the fundamental changes organizations can make to better protect themselves. The problems we face are difficult, but they are not hopeless. Cybercrime continues to grow at an astounding rate. With constant coverage of cyber-attacks in the media, there is no shortage of awareness of increasing threats. Budgets have increased and executives are implementing stronger defenses. Nonetheless, breaches continue to increase in frequency and scope. Building a Comprehensive IT Security Program shares why organizations continue to fail to secure their critical information assets and explains the internal and external adversaries facing organizations today. This book supplies the necessary knowledge and skills to protect organizations better in the future by implementing a comprehensive approach to security. Jeremy Wittkop's security expertise and critical experience provides insights into topics such as: Who is attempting to steal information and why? What are critical information assets? How are effective programs built? How is stolen information capitalized? How do we shift the paradigm to better protect our organizations? How we can make the cyber world safer for everyone to do business?

The purpose of the research reported in this paper was to: 1) determine the level of industry support for a dairy promotion check-off; 2) establish guidelines for determining an appropriate assessment level; and 3) identify information gaps relative to the scope and intent of industry check-off programs. (DSE)

"This highly original and timely collection brings together case studies from salient areas of the Himalayan region to explore the politics of language contact. Promoting a linguistically and historically grounded perspective, The Politics of Language Contact in the Himalaya offers nuanced insights into language and its relation to power in this geopolitically complex region. Edited by respected scholars in the field, the collection comprises five new research contributions by established and early-career researchers who have been significantly engaged in the Himalayan region. Grounded in a commitment to theoretically informed area studies, and covering Tibet (China), Assam (India), and Nepal, each case study is situated within contemporary debates in sociolinguistics, political science, and language policy and planning. Bridging disciplines and transcending nation-states, the volume offers a unique contribution to the study of language contact and its political implications. The Politics of Language Contact in the Himalaya is essential reading for researchers in the fields of language policy and planning, applied linguistics, and language and literary education. The detailed introduction and concluding commentary make the collection accessible to all social scientists concerned with questions of language, and the volume as a whole will be of interest to scholars in anthropology, sociolinguistics, political science and Asian studies."--Publisher's website

Outsourcing legal translation gives rise to dangers of information asymmetry, goal divergence, and significant risk. This work reports on market behaviour across 6 continents and 41 countries to underscore areas for improving cross-border legal translation. It contains original theoretical models aimed both at training legal translators and informing all stakeholders.

Cover -- Endorsements -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Preface -- Features of the Book -- Rapid Overview -- 1. Sociolinguistics -- 1.1. Language -- 1.1.1. Language Classification -- 1.1.2. Features of All Languages -- 1.1.3. Acquiring Language -- 1.2. Field of Study -- 1.2.1. The Birth of Linguistics -- 1.2.2. Sociolinguistics -- 1.2.3. Linguistic Anthropology -- 1.3. Methodology -- 1.3.1. Interviews -- 1.3.2. Fieldwork -- 1.3.3. Ethnography -- 1.3.4. Data Collection -- 1.3.5. Statistics -- 1.4. Merging Sociolinguistics and Linguistic Anthropology -- 1.4.1. Sociolinguistic Research -- 1.4.2. Variation -- 1.4.3. Markedness -- 1.4.4. Research in Linguistic Anthropology -- 1.4.5. Internet Linguistics -- 2. Language and Society -- 2.1. Vocabulary and the Lexicon -- 2.1.1. Core Vocabularies -- 2.1.2. Vocabulary and Social Systems -- 2.1.3. Group- and Community-Based Vocabularies -- 2.1.4. Semantics -- 2.2. Cognitive Semantics -- 2.2.1. Context -- 2.2.2. Metaphor -- 2.2.3. Metaphor and Society -- 2.3. Grammar and Phonology -- 2.3.1. Morphology -- 2.3.2. Syntax -- 2.3.3. Phonology -- 2.4. Language and Social Media -- 2.4.1. Social Media -- 2.4.2. Multimodality -- 2.4.3. Memes -- 3. Variation in Geographical Space -- 3.1. Dialects and Other Regional Variants -- 3.1.1. Mutual Intelligibility -- 3.1.2. Dialect Atlases -- 3.1.3. Pidgins and Creoles -- 3.1.4. Lingua Francas -- 3.2. Diglossia, Bilingualism, and Multilingualism -- 3.2.1. Diglossia -- 3.2.2. Bilingualism and Multilingualism -- 3.2.3. Code Switching -- 3.3. Languages in Contact -- 3.3.1. Borrowing -- 3.3.2. Nativization -- 3.4. Language Loyalty, Language Planning, and Literacy -- 3.4.1. Language Loyalty -- 3.4.2. Language Planning -- 3.4.3. Literacy -- 4. Variation in Social Space -- 4.1. Slang.

This paper attempts to examine what is involved when language is treated as a phenomenon of theoretic concern for the sociologist. The approach to `meaning' suggested by Wittgenstein is outlined and counterposed to formalized representations of the `semantics' of natural languages. The critical issue of `rules of correct use' of language symbols is discussed, and some theoretical problems in describing `linguistic competence' are raised. Some of these problems are located also in a sociological domain where cultural grammars are theoretical goals of research. It is suggested that since linguistic knowledge is practical knowledge, codifications of it in rule-like form can only be for practical purposes. An alternative approach to the analysis of members' speech practices is proposed wherein the theorist investigates members' methods for resolving the indexical properties of communicative interaction, and treats `rules' and other order-assembly devices as elements of practical reasoning.

Intro -- Preface -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- List of Boxes -- Part I Introduction and Theoretical Backgrounds -- 1 Introduction -- 1.1 Academic Interest in Foreign Languages in Advertising -- 1.2 Starting Point: Consumer Culture Positioning -- 1.3 Aims and Scope -- References -- 2 Theoretical Perspectives -- 2.1 Defining Advertising and Foreign Languages -- 2.1.1 Advertising -- 2.1.2 Foreign Languages -- 2.2 Manifestations of Foreign Languages: Types of Code-Switching -- 2.3 Languages in the Mind -- 2.3.1 Revised Hierarchical Model -- 2.3.2 Conceptual Feature Model -- 2.4 The Socio-Communicative Context of Foreign Languages in Advertising -- 2.4.1 Markedness Model -- 2.4.2 Communication Accommodation Theory -- 2.4.3 Language Attitudes -- 2.4.4 National and Ethnic Stereotypes -- 2.5 Conclusion -- References -- Part II Foreign Language Strategies -- 3 Foreign Language Display -- 3.1 Foreign Language Display in Advertising Practice -- 3.2 The Country-of-Origin Effect -- 3.2.1 COO and Product Congruence -- 3.2.2 Ways of Expressing a COO -- 3.3 Foreign Language Display and Country of Origin -- 3.3.1 Early Research on Foreign Language Display -- 3.3.2 Linking Foreign Language Display to the COO Effect -- 3.3.3 Foreign Language Display and Product Congruence -- 3.4 Evoking Ethnocultural Associations -- 3.5 The Role of Comprehension -- 3.5.1 Psycholinguistic Perspective -- 3.5.2 Sociolinguistic Perspective -- 3.6 Curiosity, Attention, and Recall -- 3.6.1 Curiosity and Attention -- 3.6.2 Recall -- 3.7 Conclusion -- References -- 4 English as a Global Language -- 4.1 English as a Special Case of Foreign Language Display -- 4.1.1 Globalness Associations -- 4.1.2 Globalness and Reach -- 4.2 Similarities Between English and Other Cases of Foreign Language Display -- 4.3 Use of English in Advertising.