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PurposeThe purpose of this paper is to understand the factors influencing content generation and community initiative in PESCs. Taking advantage of an emerging PESC – Xiaohongshu APP, the study identifies three antecedent resources, including customer-owned knowledge, harmonious passion to shopping and perceived information usefulness, that affect content generating and further community initiative.Design/methodology/approachBased on the service-dominant (S-D) logic model and resource integration related work, the authors proposed a conceptual framework empirically tested using data of a survey and the real content-generating behavior from 347 respondents.FindingsThis paper identifies three resource antecedents of content generating behavior with significant influence. Furthermore, there is a moderating effect of perceived information usefulness among these three resources, which echoes the concept of resource integration. Content generating has a significant and positive influence on community initiative.Originality/valueFirst, the paper identified customer and platform resources promoting the prosperity of PESCs, enhancing the research on antecedents of community prosperity. Second, the paper empirically quantifies the process and outcome of resource integration conceptual model. Third, it enriches the understanding of C2C interaction by investigating the value creation process on PESCs. Moreover, findings in the study provide insights for community managers to improve the operation of PESCs.

This study focuses on how space acts in shaping non-normative pre-teen gendered and sexual cultures. It was conducted in Northern Finland and consists of an arts-based case study of a group of 12- to 13-year-old students, who during our creative workshops on gender, sexuality and power reflected on the possibilities of gender and sexual diversity in their everyday lives. Inspired by feminist new materialist scholarship, which focuses on spatiality and materiality in co-constituting gendered and sexual meanings, in the analysis, we explore how school and social media—two central life spheres of today's youth—act in affording distinct possibilities for transgressive gender and sexuality as well as attachments to LGBTIQ+ communities. Furthermore, the analysis indicates how non-normative relationalities can be supported in school-based creative workshops. By mapping how spaces co-constitute non-normative gender and sexuality, we can develop them to promote the sexual rights and welfare of young people.

VTT Publications 760 ; To intensify the new product and service development process, companies have to admit that they need to be enriched by new external knowledge outside the company. Utilising customers' or potential customers' creativity and innovation capability has a lot of potential in new product development and service design. The open innovation (OI) concept, lead-user literature as well as value co-creation literature provide interesting possibilities to companies to improve their innovation processes by utilising the customer community creativity. Collaborative online innovation communities can maximise users' innovation potential by enabling collective thinking, which is superior to the ideas of individual users. Therefore, this study focuses on customer involvement in new product development especially in collaborative online innovation communities. The overall aim of this twofold research is to provide a framework for building and managing a collaborative online innovation community based on the knowledge of both sides: the users' motivations to participate and the maintainers' opportunities to facilitate the community especially through rewarding. To achieve the purpose of the study two research questions are answered: 1) Why users participate in collaborative online innovation communities and 2) How can maintainers facilitate collaborative online innovation communities by rewarding? The first question takes the user's perspective, which is then completed with the maintainer perspective in the second research question focusing on maintainers' ways of facilitating, especially by rewarding users in collaborative online innovation communities. The research questions are examined in five publications. This multiple case study includes three online innovation communities: FellowForce, CrowdSpirit and Owela. The main empirical data was collected from the maintainers by e-mail survey and semi-structured interviews and from the members of the communities through a web survey during the years 2007-2008. The respondents brought out various factors that motivate them to participate in collaborative online innovation communities. The factors they mentioned were: new viewpoints, a sense of efficacy, a sense of community and fun. Furthermore, interesting objectives, an open and constructive atmosphere, making and acquiring better products, winning and rewards, also motivated the respondents to collaborate. The results indicate that the lack of proper tools inhibits collaboration in online innovation communities. Moreover, 92% of the respondents suggested that all group members should be rewarded in some way. In addition, the study suggests that the rewarding strategy should be clear and transparent. Rewarding should be based on the efforts and quality of the work, instead of giving rewards based on quantity of the ideas or lotteries. The system should be flexible and rewards should be valuable for everyone. In addition to tangible rewards (e.g. money and products), intangible rewards (e.g. recognition) are also relevant. All in all, the equity and the democracy of the rewarding system are important factors for online innovation community users. This exploratory and multidisciplinary research represents a path opening in studies concerning customer involvement in companies' new product development processes in collaborative online innovation communities. From the managerial viewpoint the study contributes to providing valuable information for companies on building and managing collaborative online innovation communities. ; To intensify the new product and service development process, companies have to admit that they need to be enriched by new external knowledge outside the company. Utilising customers' or potential customers' creativity and innovation capability has a lot of potential in new product development and service design. The open innovation (OI) concept, lead-user literature as well as value co-creation literature provide interesting possibilities to companies to improve their innovation processes by utilising the customer community creativity. Collaborative online innovation communities can maximise users' innovation potential by enabling collective thinking, which is superior to the ideas of individual users. Therefore, this study focuses on customer involvement in new product development especially in collaborative online innovation communities. The overall aim of this twofold research is to provide a framework for building and managing a collaborative online innovation community based on the knowledge of both sides: the users' motivations to participate and the maintainers' opportunities to facilitate the community especially through rewarding. To achieve the purpose of the study two research questions are answered: 1) Why users participate in collaborative online innovation communities and 2) How can maintainers facilitate collaborative online innovation communities by rewarding? The first question takes the user's perspective, which is then completed with the maintainer perspective in the second research question focusing on maintainers' ways of facilitating, especially by rewarding users in collaborative online innovation communities. The research questions are examined in five publications. This multiple case study includes three online innovation communities: FellowForce, CrowdSpirit and Owela. The main empirical data was collected from the maintainers by e-mail survey and semi-structured interviews and from the members of the communities through a web survey during the years 2007-2008. The respondents brought out various factors that motivate them to participate in collaborative online innovation communities. The factors they mentioned were: new viewpoints, a sense of efficacy, a sense of community and fun. Furthermore, interesting objectives, an open and constructive atmosphere, making and acquiring better products, winning and rewards, also motivated the respondents to collaborate. The results indicate that the lack of proper tools inhibits collaboration in online innovation communities. Moreover, 92% of the respondents suggested that all group members should be rewarded in some way. In addition, the study suggests that the rewarding strategy should be clear and transparent. Rewarding should be based on the efforts and quality of the work, instead of giving rewards based on quantity of the ideas or lotteries. The system should be flexible and rewards should be valuable for everyone. In addition to tangible rewards (e.g. money and products), intangible rewards (e.g. recognition) are also relevant. All in all, the equity and the democracy of the rewarding system are important factors for online innovation community users. This exploratory and multidisciplinary research represents a path opening in studies concerning customer involvement in companies' new product development processes in collaborative online innovation communities. From the managerial viewpoint the study contributes to providing valuable information for companies on building and managing collaborative online innovation communities.

The progress of the global agenda for sustainable development, as well as increased concerns over climate change and global resource storage, are in the centre of this century discussions and concerns. Such concerns foster the demand for electric vehicles as these contribute to a more sustainable transportation system by reducing greenhouse gas emissions. The present dissertation aims to study online communities of electric vehicles enthusiasts, understanding their attitudes, behaviours and opinions towards electric vehicles purchase intentions. Hence, netnography is considered the most appropriate qualitative research method to conduct this research. Results demonstrate that electric vehicles purchase intentions are affected by the consumers weighting of drivers, barriers, and mostly, perceived self-image. Further, this research shows that purchase intentions of electric vehicles are highly motivated by social influence. This study contributes to current academic discussion on the influential factors of this technology diffusion, unveiling interesting findings regarding the pre-eminence of perceived self-image and vehicle performance over environmental concerns, on purchase intentions. The desired change of behaviours and attitudes towards a more sustainable lifestyle, should be enticed at a societal level through Social Marketing. Governments should promote a more sustainable behaviour on the transportation paradigm by investing in the development of charging infrastructures and promoting the adoption of electric vehicles through stricter policies and incentives. Conspicuously, companies should leverage on governments actions and policies by advocating the futuristic and innovative technology, enhancing consumers perceived self-image to hasten electric vehicles diffusion ; O progresso da agenda global para o desenvolvimento sustentável e o armazenamento de recursos globais, estão no centro das discussões e preocupações deste século. Estas preocupações estão a fomentar a procura de veículos elétricos, uma vez que estes favorecem a redução de emissões de gases com efeito estufa e contribuem para um sistema de transporte mais sustentável. A presente dissertação visa, por isso, analisar comunidades online de entusiastas de veículos elétricos e compreender as suas atitudes, comportamentos e opiniões em relação às intenções de compra de veículos elétricos. Deste modo, netnografia é considerado o método de investigação qualitativo mais adequado para esta investigação. Os resultados demonstram que as intenções de compra de veículos elétricos são afetadas pela forma como os consumidores avaliam motivações, barreiras e percecionam autoimagem. Adicionalmente, as intenções de compra são fortemente motivadas pela influência social. Este estudo contribui para a atual discussão académica sobre os fatores influentes na difusão desta tecnologia, revelando a preeminência da perceção da autoimagem e do desempenho dos veículos em detrimento de preocupações ambientais na intenção de compra. A desejada mudança de comportamentos e atitudes para um estilo de vida mais sustentável deve ser fomentada através do Marketing Social. Os governos devem promover um comportamento mais sustentável no sistema de transporte, promovendo a adoção de veículos elétricos e investindo no desenvolvimento de infraestruturas de carregamento. Seguidamente, as empresas devem aproveitar as ações e políticas dos governos, promovendo tecnologia futurista e inovadora, potenciando a autoimagem dos consumidores para acelerar a difusão de veículos elétricos.

The emergence and the widespread adoption of the Internet have brought about many dramatic changes on different levels. Due to its inherent characteristics, the Internet has become an engine of political mobilization and participation, and has led to the proliferation of online communities. Few studies examine how political groups use the Internet to build communities and forge alliances in cyberspace, and this study attempts to bridge this gap. Registered political parties and political expression groups in Singapore were selected for this study. Through hyperlink analysis, the study shows that reciprocity and similarity, two main characteristics observed in online communities, were found in the groupings formed by these political groups. Interestingly, most of the online affiliations that exist among these groups reflect those offline. (Asian J Commun/NIAS)