Luxury Yachting: Perspectives on Tourism, Practice and Context
Intro -- Acknowledgments -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 Introduction: Luxury Yachting-a Growing but Largely Unknown Industry -- Methodology -- The Structure of the Book -- References -- Part I Perspectives on Tourism -- 2 Luxury Yachting in the Global Context of COVID-19 -- Introduction -- COVID-19 and Tourism -- Tourism and Cognate Sectors -- Events Management Specific -- Destination Specific -- Overtourism -- Key Points from the Literature Review -- Luxury Yachting -- Luxury Products and Services -- Luxury Yachting Tourism -- Luxury Yachting Tourism in a COVID-19 Context -- Conclusion -- Appendix 1: Luxury Yachting (YouTube Analysis) -- References -- 3 Understanding the Luxury Charter Yacht Value Proposition: Co-creating Customer Experiences -- Introduction -- The Attractiveness of the Luxury (Tourism) Market -- The Luxury Yacht Charter Market -- Understanding Luxury -- A Key Trend for Luxury -- Luxury Charter Yacht Tourism through the Lens of the Experience Economy -- Luxury Charter Yacht Tourism through the Lens of Personal Experience -- Implications and Conclusion -- References -- 4 Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices -- Introduction -- Sea-Tourism Industry and its Segments -- COVID-19 and its Effects on the Sea-Tourism Industries -- Why People Cruise and Why People Yacht -- Luxury and Class -- Signalling Wealth -- Demographic -- Exclusivity and Access -- Privacy -- Part 2: Experiences on Offer -- Social Aspects, Entertainment and Enrichment -- Culinary Experience -- Environmental Impact -- Small-Ship Cruising: the Best of Both Worlds? -- Discussion and Predictions for the Industry -- Conclusion -- References -- Part II Perspectives on Practice -- 5 On Board a Luxury Vessel: Demystifying the Daily Operations -- Introduction -- Media and TV.