Suchergebnisse

Cost data for the construction and operation of facilities are essential for the evaluation of infrastructure services supplied by private or public providers. This roundtable examines what data is needed for evaluation; which methods best measure the efficiency of service provision and benchmark providers; how regulatory regimes impact costs; and how regulators can counter the asymmetry of information as well as the incentive for data providers to selectively serve business rather than user interests.--Publisher's description

Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts