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Cover -- Series page -- Beyond the Dichotomy Between Altruism and Egoism -- Library of Congress Cataloging-in-Publication Data -- Contents -- Series Editors' Preface -- Introduction -- Chapter 1: Modernity and Altruism to Be Rediscovered -- Chapter 2: The Social Sciences Discover Altruism -- Chapter 3: Intellectual Heritage -- Chapter 4: Beyond the Dichotomy Between Altruism and Egoism -- Chapter 5: Society, Relationship, and Responsibility -- Conclusions: Future Research Prospects -- About the Author.

This paper examines how civil society actors in the EU utilize the political and legal opportunities provided by the EU's fundamental rights policy to mobilize against discrimination, notably racism, and xenophobia. It emphasizes the multiple enabling roles that this policy provides to civil society associations engaged in judicial activism, political advocacy, and service delivery both at the EU and Member State levels, and assesses their effectiveness. It describes several factors that hinder the implementation of EU fundamental rights policy and reviews the strategies of civil society to overcome them. It highlights the reluctance of parts of public opinion to combat ethnic prejudice, considers reactions against what at a time of crisis is perceived as a costly project of social regulation, and examines civil society responses. The data sources consist of interviews with bureaucratic and civil society actors at EU level. Adapted from the source document.

Among the many consequences of globalisation is the creation of new political spaces. As these emerge, new or redefined power relationships accompany the process. In the course of creating transnational relationships, citizenship, representation and the role of the stakeholders may be redefined. This article focuses on the case of Argentina and on the role of civil society orgnisations (CSOs) in the process of political integration. The relationship between the state and civil society has sparked a debate about the core status of the political system as the third sector assumes roles traditionally belonging exclusively to the state. This raises issues regarding the difference between rights and services, the sources of legitimacy and efforts to enhance accountability, among others. The existing and potential channels of regional cooperation in the context of Mercosur illustrate the interplay between domestic, regional and global norms and institutions. This article emphasises the role of organised civil society in providing sense and meaning in the formation and awareness of supranational concerns, but is sceptical about its possibilities of providing and guaranteeing rights, tasks that still remain in the sphere of the state.

The Low Countries was collectively one of the earliest and most heavily urbanised societies in European history. Present-day Belgium and the Netherlands still share important common features, such as comparatively low income inequalities, high levels of per capita income, a balanced political structure, and a strong 'civil society'. This book traces the origins of this specific social model in medieval patterns of urbanisation, while also searching for explanations for the historical reproduction of social inequalities. Access to cheap inland river navigation and to the sea generated a 'river delta' urbanisation that explains the persistence of a decentralised urban economic network, marked by intensive cooperation and competition and by the absence of real metropolises. Internally as well, powerful checks and balances prevented money and power from being concentrated. Ultimately, however, the utmost defining characteristic of the Low Countries' urban cultures was located in their resilient middle classes

In this paper, we analyze the celebration of children's birthdays, the extremely widespread and significant form of social and/or cultural practice in Belgrade, the capital of the Republic of Serbia. This type of social practice, the base of which is the family, was imported from Central and Western Europe to Belgrade between the First World War and the Second World War. The celebration of children's birthdays achieved its full affirmation in the second half of the 20th century, when it became one of the most important family holidays in both urban and rural areas. It manifested concurrence with the characteristics of the consumer society even in the time of the socialist period, and in particular it fully coincided with the predominant ideal of the consumer society when the post-socialist Serbian society took a neoliberal political course. Despite some changes that mainly relate to the place and way of celebration, the very essence of this social practice has not been drastically changed. In this paper, we are trying to consider the role of birthday celebrations in Belgrade in the context of current economic, social and cultural circumstances.

Artificial Intelligence (AI) has become a buzzword in today's business landscape and the realm of marketing is no exception. AI's widespread adoption is due to the presence of digital channels and devices frequented by customers have led to an explosion of customer data - big data. As AI can process large amounts of data, learn from it, and make predictions has revolutionized how companies approach marketing. Nowadays, AI algorithms, natural language processing, and machine learning can process and analyze large amounts of data quickly and accurately and have made it possible for businesses to understand their customers better, create targeted campaigns, and improve customer experiences. AI is now termed as a' business disruptor' and a 'source of competitive advantage' as businesses can gain customer insight with respect to customer behavior, preferences, and patterns that would be impossible to do manually earlier. Not surprisingly, globally, businesses are experimenting to leverage AI to optimize marketing efforts. According to a 2020 report published by MarketsandMarkets, the global market of AI applications in marketing will be USD 26.63 billion by 2025, a growth of CAGR (Compounded Annual Growth Rate) of 29.7 percent between 2020-2025. Major AI applications in marketing include personalization, predictive analytics, image and speech recognition, chatbots and virtual assistants, and marketing automation. In this article, the authors aim to give an overview of AI as a domain, review the literature on the impact of AI on marketing and provide examples of how it has been applied in various industries.