Suchergebnisse

Recent Latin American reforms in the field of communication reshape and strengthen the role and challenges of the popular, alternative and community media. This paper analyzes different experiences arising from the results of two pieces of research, one in Argentina and another one in Ecuador, both carried out through a qualitative methodology, namely in-depth interviews. The theoretical framework mainly draws upon the grounded tradition of Latin American studies on popular and alternative communication for social change, and it also includes recent contributions from European studies. The objective of both research projects was to account for the communities-media relationship, by unveiling the existence of mutual bonds between social organization and content generation.' Analysis of results shows that communities' direct participation in the foundation, management and sustainability of such media reverberates in the production of organic content related to their own interests and needs –usually neglected both by public and commercial media– and also in a greater media pluralism and media supply diversity. Moreover, results allow considering popular, alternative and community media as key environments both for democratizing communication and shaping communicative citizenship. Both studies highlight a common challenge, that is, the need to consolidate trans-local and trans-national networks in order to establish a common action at the level of the media global order, thus enabling to measure their influence on the public agenda.

This paper analyses the use of Twitter as a presidential communication channel during the first few months of the COVID-19 crisis. The aim is to determine how four recently elected presidents (those of Spain, Argentina, Mexico and Brazil) managed their political communication, and to explore the thesis that they resorted to populist messages during the first months of their terms in office. Using a qualitative methodology and the XL Node tool to capture data, a comparative analysis was performed on the messages posted on their personal Twitter accounts during the first 20 weeks of 2020, classified in six categories: polarization; conspiracy; exaltation and leadership; personalisation and privacy; emotions and feelings; and media publicity. The results indicate that the four presidents share populist traits, but to a different extent. López Obrador and Bolsonaro display a more populist profile, with emotional appeals to the people and to their saving action as regards the implementation of health policies. Conversely, Alberto Fernández and Pedro Sánchez are more akin to the pop politician profile, posting photographs and media messages with a view to receiving press coverage. Both post tweets, based on values and historical events, aimed at their grassroots supporters. The main conclusion is that the pandemic has enhanced the presidential and personalist profiles of the four leaders, although their actions during the COVID-19 crisis were not necessarily in keeping with the populist paradigm. Thus, Sánchez and Bolsonaro implemented a health management communication strategy, while López Obrador and Fernández paid scant attention to health policy.

Many institutions, social and political groups are warning of the risks associated with the early sexualization of childhood. These agents appeal to the responsibility of the media to avoid creating content that may lead to childhood sexualization and that is easily accessible to all audiences. Responding to this demand and through a cross-cultural Spain-China approach, this work focuses on the analysis of the perception of girls' sexualization in the fashion stylings disseminated by the media. A survey of 750 Communication and Advertising university students in Spain (N=449) and in China (N=301) was carried out. Five latent sexualization factors identified confirm that perceived sexualization in girls' fashion styling is a multi-dimensional phenomenon that occurs from the combined use of multiple sexualizing attributes. The country of origin (Spain or China) has been associated with the perception of sexualization and the identified latent sexualizing factors. Finally, an explanatory and highly effective predictive model has been obtained for this type of childhood sexualization in terms of the factors and country of origin. Conclusions suggest that it is necessary to reinforce the training of communication professionals and minors to avoid creating images of sexualized girls through certain styling codes.

The use of social networks for protest purposes has been an essential element in recent global protests against the economic measures of privatization of public services. Social networks are changing political communication, mobilization and organization of collective protests. Taking into account the relationship between collective protests and new forms of network communication, the aim of this article is to analyze the new forms of citizenship empowerment from the collective protests in defense of public education in Spain. In the last five years the movement "Marea Verde" has generated protests on twitter that have generated new forms of empowerment of citizenship in the Spanish context. In this article we have analyzed three accounts of twitter with great activity and prominence, by the numbers of followers and tweets, of the social networks by «Marea Verde». In this article four categories of analysis have emerged that agglutinate and characterize the demands of collective protests through social networks. Two of the categories have been generated to reject the privatization of education and the standardized tests of the new educational reform act in the Spanish context. The other two categories claim for public education and an educational consensus between the political forces and the educational community.

Images are part of the communication strategies of both the hegemonic powers and political activism. Images have recently been the focus of studies on social movements, highlighting the importance of visual activism in social media. However, the relationship between these visual narratives and mythological structures and how they operate to mobilize social change has not been significantly explored. This study analyses the role of environmental activism memes on social media and how, in anthropological terms, they can be understood as myths or narratives that offer a model for perceiving, understanding, judging and acting in the world. We draw from ongoing research into eco-influencers on Instagram, taking environmental memes characterized by binary oppositions of "before" and "after" as the study subject. This contrast establishes a temporal narrative and future prediction, involving a cause-and-effect relationship and a moral judgement of our actions. We argue that, in the case of the environmental meme, the myth-based approach helps in understanding its role in articulating the cosmic, social and personal orders as it brings human action into harmony with the cosmic order while projecting its images onto the human experience.

Spain is one of the countries that has been most severely affected by the Covid-19 pandemic. In times of uncertainty and stress, the media plays an important role in disseminating information. This study establishes which factors affected risk perception regarding the Coronavirus, which factors determined trust in the measures taken by the Government, and how the presentation of information influenced the spread of fake news. To answer these questions an online survey was created and was completed by 2,034 people from different autonomous communities in Spain, using two multiple linear regression models, as well as different bivariate techniques for parametric statistical analysis. The data shows increased risk perception among the sectors with greater exposure to news about the Coronavirus. A second conclusion refers to the role played by an individual's pre-existing political biases, such as ideology, and their effects on the trust placed in the measures adopted by the Government. In addition, the analysis conducted shows that sectors that follow the news more closely are not immune to the spread of fake news. This research highlights the importance of communication in risk perception and the need to conduct further research in this field, in terms of the psychological, social, and economic implications of this phenomenon.

The contexts of social and political polarization are generating new forms of communication that affect the digital public sphere. In these environments, different social and political actors contribute to extreme their positions, using bots to create spaces for social distancing where hate speech and incivility have a place, a phenomenon that worries scientists and experts. The main objective of this research is to analyze the role that these automated agents played in the debate on social networks about the Spanish Government's management of the global COVID-19 pandemic. For this, "Social Big Data Analysis" techniques were applied: "machine learning algorithms to know the positioning of users; bot detection algorithms; "topic modeling" techniques to learn about the topics of the debate on the web, and sentiment analysis. We used a database comprised of Twitter messages published during the confinement, as a result of the Spanish state of alarm. The main conclusion is that the bots could have served to design a political propaganda campaign initiated by traditional actors with the aim of increasing tension in an environment of social emergency. It is argued that, although these agents are not the only actors that increase polarization, they do contribute to deepening the debate on certain key issues, increasing negativity.

The growing access to the Internet, devices, and social media has revolutionized communication processes and democratized access to information and content creation. However, several researchers have shown that although access to the Internet is readily available, the virtual world is a mirror of the society in which we live where digital inequity exists. Several studies present evidence that social status does not affect the presence of social network users, but it does affect the way it is used and content creation, although it concerns studies that were mostly carried out in European and North American contexts. This research explores the socioeconomic profile of young people concerning the consumption and creation of content, and the virtual world of adolescents related to social inequalities found in the real world. This study followed an exploratory quantitative design by means of a survey that was applied to 2,115 high-school students from high-performing educational institutions in Ecuador. The results highlight three units of analysis: (1) reasons for using the platform (2) time of consumption (3) type of content that young people create. In line with previous studies, it points out how the socioeconomic environment has an effect on how young people use social networks. Similarly, it shows an increase in the democratization of content creation processes.

Primary education in Mexico is facing a growing set of challenges that the government has tried to counteract through the use of communication technologies (ICT) in formal education. While these efforts provide support for students and educators, there remains a need for a renewed and contextualized awareness that will re-conceptualize the adverse experiences of students and the importance of resilience in the context of the learning environment. The objective of this document is to give an account of the learning acquired by nine telesecondary students in a rural area of Hidalgo and the student's benefits of building awareness about the ecology of learning. The paper highlights the process of re-envisioning their experiences that emerged from the various points of views shared in discussion. The study was triangulated by quantitative and qualitative phenomenological and hermeneutical analyses. It was organized into three stages and employed a survey, semi-structured interviews, focus groups and use of the Google-Classroom platform. The hermeneutical analysis of autobiographies and the use of technological resources enhanced the personal analysis of the experiences of the participants. These experiences generated learning that may often be invisible in formal education but can empower critical thinking, collaboration and autonomy of students to become aware of their learning and the scope of their social contribution.

Primary education in Mexico is facing a growing set of challenges that the government has tried to counteract through the use of communication technologies (ICT) in formal education. While these efforts provide support for students and educators, there remains a need for a renewed and contextualized awareness that will re-conceptualize the adverse experiences of students and the importance of resilience in the context of the learning environment. The objective of this document is to give an account of the learning acquired by nine telesecondary students in a rural area of Hidalgo and the student's benefits of building awareness about the ecology of learning. The paper highlights the process of re-envisioning their experiences that emerged from the various points of views shared in discussion. The study was triangulated by quantitative and qualitative phenomenological and hermeneutical analyses. It was organized into three stages and employed a survey, semi-structured interviews, focus groups and use of the Google-Classroom platform. The hermeneutical analysis of autobiographies and the use of technological resources enhanced the personal analysis of the experiences of the participants. These experiences generated learning that may often be invisible in formal education but can empower critical thinking, collaboration and autonomy of students to become aware of their learning and the scope of their social contribution.

The discipline Structural Considerations of Information explores the interests underlying communicational dynamics and information strategies, as well as the ways in which they correlate with messages. Considering this knowledge to be key in Communication Education, and having confirmed its close relationship with the dimensions of media competence, its presence is analyzed in the Media and Information Literacy (MIL) curriculum for teachers, whose training is crucial for the success of the process, developed by UNESCO, an organization that is a global referent in the field. A semantic content analysis reveals, from a quantitative perspective, a strong presence of thematic areas covered by the Structural Considerations of Information subject within the competencies and contents of the curriculum. However, at a qualitative level, there are fundamental weaknesses in its relationship with the structural approach to information. This occurs when the critical spirit of the text declines, starting with a definition of the media as sources of reliable information. The ubiquity of disinformation, and the key role played by stakeholders' knowledge, as well as the development of critical thinking to address it requires an update of this curriculum–the present review contributes to this development– highlighting the current necessity to address it from a structural vantage that fosters critical citizenship and a democratic process.

There has been considerable debate about the potential of social media to promote new democratic practices and active citizenship. However, the participation of young people in social networks seems to go in a more playful than ideological direction. This article discusses youngsters' activity in Twitter simultaneously with the television viewing of two films: «V for Vendetta» and «The Hunger Games». As both films address social and political issues, we intend to identify whether youngsters referred to ideological issues in tweets generated during their viewing, and whether these tweets lead to joint reflection on the current social situation. 1,400 tweets posted during the broadcasts of the films in Spanish TV in 2014 were collected for this purpose. The encoding of messages is carried out following a «coding and counting» approach, typical of the studies of Computer-mediated communication. Then messages are classified based on their content. The results obtained indicate that messages about the social and political content of the films are almost non-existent, since young people prefer to comment on other aspects of the films or their lives. The conclusions have a bearing on the importance of considering popular culture, for its social and political implications, as a motive for reflection, and the importance of boosting a critical media education.

In recent decades, increased scholarly attention has been paid to the interactions between immigration, media coverage, framing, and the rise of populism. This paper draws on these interactions to systematically review peer-reviewed articles related to media representations of immigrants and refugees in Brazil and the United Kingdom (UK). The objective was to identify the tone used in such representations and the research methods applied in the articles. This is the first systematic literature review that compares studies on media and immigration including both Western, Educated, Industrialized, Rich, and Democratic (WEIRD) and non-WEIRD countries. This paper uses Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) to collect, map, and systematize 47 peer-reviewed articles published in the past two decades. The findings show that, in the studies we analyzed, the tone of representation of refugees in the media in both countries is negative. Mass media underrepresent the main actors and use stereotypes and discourses of otherization. This paper contributes to our understanding of the differences between studies, including those conducted in the UK and Brazil, and calls for more comparative studies that include countries from the global south and global north. It also demonstrates the standardization of frames and tone of representation on immigration in both countries, suggesting similar patterns across different countries.

A central theme of the cultural and creative industries (CCI) discourse is the exploitation of intellectual capital for economic benefits by CCI workers. Also, the CCI are seen as vehicles of cultural expression and should contribute significantly to employment generation. But beyond cultural expression and employment creation, the CCI can be a veritable pathway to the globalisation of local cultures. This paper reviews two segments of CCI in Nigeria to assess how the concept has fared, especially, with difficulties associated with registration and enforcement of IPRs in these two key segments. The paper explores a brief history and reviews activities in these two selected segments in terms of employment creation, economic value added and overall impact they are having on Nigeria's culture and political economy. It concludes that authentic cultural creativity can indeed globalize aspects of a country's culture and reposition its image in subtle but effective ways.

The processes of social confinement caused by the global health crisis (COVID-19), have forced professors to assume new research competencies that allow them to improve science indicators and contribute to the research culture in the digital era for the Latin American region. This article analyzes the research culture of Latin American professors in 20 countries in the digital era, and their relationship with the production of scientific papers indexed in the Journal Citation Report (JCR) between 1996 and 2019. A questionnaire (with validity and reliability criteria) with a Likert-type scale was applied to 2,215 professors selected from five international scientific events. The main results show that 78% of the professors have less than 15 years of teaching experience, with ages under 44 years of age and 38.9% of them with an undergraduate academic level, 62.5% of whom responded that they have never published in indexed journals, and that they do not know the proper application of paradigms and research designs. On the other hand, 23.86% of the total citations are self-citations. Therefore, the results reflect a significant relationship between the research culture of professors and Latin American scientific production. Finally, Latin American professors have found themselves in economic, political and social circumstances that affect good research and scientific publication practices, leaving a training gap in research competencies in the new digital era.