Suchergebnisse

Examines the relationship between spending and vote outcomes in presidential primaries, based on data from the 1980 and 1988 campaigns; US.

Calls for reform of television coverage of the campaign process to combat voter apathy and alienation; US. Proposes free TV time and changes in televised debates, political advertising, and the use of polls.

Assesses the impact of the Federal Election Campaign Act on the 1972 and 1984 presidential campaigns; based on a survey of 590 individuals from 100 families. Including donations to political parties and/or political action committees.

Just as radio and television revolutionized the presidential election
process in earlier decades, today the "new media" are making a
significant imprint on how campaigns are conducted by candidates,
covered by journalists, and evaluated by the voters. While the same
basic goals for campaigns apply, the tools to accomplish these goals
have expanded.

Examines how candidates structured their campaigns against the backdrop of Chinese military exercises intended to influence the result. Covers advantages of incumbency, response to requirements of the mass media, use of negative campaigning, and the importance of finance.

What is a presidential campaign? -- Understanding "Campaign" -- Setting up a campaign -- Why campaigns are important -- Primary and general elections -- The Electoral College -- Why elections are important -- The history of campaigns -- Use of technology -- What can go wrong? -- Civic responsibilities -- What we have learned -- Glossary -- Index -- Websites.