Suchergebnisse

Argumentation Through Languages and Cultures -- Jain Philosophers in the Debating Hall of Classical India -- Attack, Defense and Counter-Attack in the Inuit Duel Songs of Ammassalik -- Arsyad Al-Banjari's Dialectical Model for Integrating Indonesian Traditional Uses into Islamic Law -- Annotating Argument Schemes -- Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory -- The Study of Metaphor in Argumentation Theory.

In the context of globalization, it is important to implement effective intercultural communication, which requires a clear understanding of the relationship between language and culture. Therefore, this article discusses approaches to determining the relationship between language and culture based on the analysis of scientific papers and publications. It is established that there are three points of view on the nature of the relationship of culture and language in modern scientific discourse; characteristics of these views are given. The forms of influence of culture on the language are analyzed, and the hypothesis of influence of the language on culture is also considered. It is determined that the most appropriate is the consideration of language as an element of culture.

This book provides an overview of approaches to language and culture, and it outlines the broad interdisciplinary field of anthropological linguistics and linguistic anthropology. It identifies current and future directions of research, including language socialization, language reclamation, speech styles and genres, language ideology, verbal taboo, social indexicality, emotion, time, and many more. Furthermore, it offers areal perspectives on the study of language in cultural contexts (namely Africa, the Americas, Australia and Oceania, Mainland Southeast Asia, and Europe), and it lays the foundation for future developments within the field. In this way, the book bridges the disciplines of cultural anthropology and linguistics and paves the way for the new book series Anthropological Linguistics

Intro -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1: Introduction -- 1 Queer masculinities: By Way of Introduction -- 2 Overview of the Collection -- References -- 2: Is the Rectum a Gold Mine? Queer Theory, Consumer Masculinities, and Capital Pleasures -- 1 Introduction -- 2 Re-purposing Queer Theory -- 3 Consumer Masculinities and Neo-liberalism -- 4 Prostate Massagers and the "Queering" of Heterosexual Masculinities -- Introducing Bob: "A Gentleman's Pleasure" -- When Anti-normative Erotic Pleasures Need to Come Out While Heterosexuality Stays Put -- "Woman Fucks Man" Reconfigures Heterosexual Intimate Life-or Perhaps Not? -- 5 Conclusion -- References -- 3: Masculinity and Gay-Friendly Advertising: A Comparative Analysis Between the Italian and US Market -- 1 Introduction -- 2 Semiotics of Advertising -- 3 Analysis -- Case Study 1: Findus Piramide Campaign 2014-20151 -- Case Study 2: Tiffany's "Love Without Limits" Commercial 2013 -- 4 Conclusion -- References -- 4: Come and Get Your Love: Starsky & Hutch, Disidentification, and US Masculinities in the 1970s -- 1 Introduction -- 2 Hegemonic Masculinity, Persuasion, and Historical Change -- 3 Starsky & Hutch, the TV "Cop Genre," and Its Discontents -- 4 Eccentricity and Collaborative Visions -- 5 The Caring Man -- 6 Conclusion: The Matter with Representation -- References -- 5: The Televisual Representation of Ageing Gay Males: The Case of Vicious -- 1 Introduction -- 2 Storyline, Characters, and Format -- 3 Reception: The Marmite Comedy6 -- 4 Research Questions -- 5 Methodology -- 6 Analysis and Discussion -- 7 Conclusion -- References -- Primary Sources -- Secondary Sources -- 6: The Queer Peer: Masculinity and Brotherhood in Cain and Abel Literature and Imagination -- 1 Introduction -- 2 The Biblical Archetype

1.Business English Today: The Need for Intercultural Approach -- 2.Millennials as second language users. The analysis of communication patterns employed for L1 and L2 interactions -- 3.Managing prosumption in university education – case study approach -- 4.The lack of business experience vs. the lack of appropriate linguistic background in business English teaching context -- 5.Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporary Economic and Social Trends -- 6.National Responsibility: The Missing Element of Business Ethics -- 7. Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials -- 8.The Clash between Polish and Chinese business etiquette trends. The differences, similarities and misunderstandings -- 9.Naming the Weapon: A study of UK and USA Tank Names -- 10. Dimensions of communication in international teams -- 11. Socializing at work - an investigation of small talk phenomenon in the workplace: a questionnaire study -- 12. Sociopragmatic and strategic functions of humour in intercultural business contexts -- 13. Business and academic cultures in contact: Some insights from academic communication practices and research -- 14. Always Be Closing: An ABC of Business in English Language Feature Films -- 15. The Language of M – a Female Manager (as Played by Judi Dench). .