Suchergebnisse

Die Rolle des Marketing bei schrumpfendem Wachstum aus der Sicht der
Unternehmensleitung.

Themen: Wichtigste Orientierungsdaten für die Unternehmensführung; die
Bedeutung der Marktforschung und der Werbung für das Unternehmen und für
die Gesellschaft allgemein; personelle Ausstattung der
Marktforschungsabteilung; Einschätzung der Entwicklung der
Marktforschungsabteilung; langfristige Maßnahmen des Unternehmens, um
den Auswirkungen eines schrumpfenden Wachstums zu begegnen; Verhalten
bei schrumpfendem Wachstum bezüglich der Werbeaufwendungen und
Marktforschung; EDV-Einsatz im Marketing-Bereich; Hauptprobleme des
praktischen Einsatzes von mathematischen Marketing-Modellen; Einstellung
zum Marketing (Skala); Beurteilung der wirtschaftlichen Entwicklung.

Demographie: Alter; Schulbildung; Berufsausbildung; berufliche
Position; Betriebsgröße; Bundesland.

Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit. The purpose of the paper is to explain how direct marketing, especially as part of a marketing mix, can help facilitate the exchange process in the international and domestic tourism markets. The aim of studying marketing in tourism is to make this concept available in this activity in theoretical, methodological and application terms. Marketing in the tourism industry is in a phase of maturity and is becoming sophisticated, which leads to the fact that the entire industry increasingly accepts the basic principles of marketing: The concept of marketing; Marketing orientation; Meeting the wishes and needs of consumers; Market segmentation; Value ; Product life cycle and Marketing mix (the principle on which the essence of the work is based). Direct marketing activities are based on databases and interactive communication media. Databases enable the selection of the target market (customer), which is acted upon by selecting the appropriate advertising/sales medium. The most famous media of direct marketing are certainly catalogs, direct mail and telephone (telemarketing), while in practice many others are used such as: television, radio, Internet, mobile phones, print, inserts.

Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better decisions, fulfill a basic emotional need for buyers, determing the correct price point for your offerings, become truly customer-focused, make the most of your distribution channels, master the concepts of specialization, differentiation, segmentation, and concentration, give customers a reason to switch from your competitors, and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

Political marketing is a tool for doing politics. As a medium, it cannot distort the sense of purpose, politics and government. The article highlights the importance of the process of govern and locates the election process as a means to such end. ; El marketing político es una herramienta para hacer política, es un medio. Como todo medio, no puede desvirtuar el sentido del fin, la política, el poder, el gobierno. El artículo subraya la importancia de gobernar y ubica las elecciones como un medio para tal fin. El marketing político integral implica incorporar la herramienta en el conjunto de la acción política.

Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success