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Born June 8, 1921, in Paris, Texas, Gordon McLendon served as an interpreter in the U.S. Navy during World War II. In 1947, he established KLIF radio in Dallas, Texas. At the same time, he began the Liberty Broadcasting System, an independent affiliation that encompassed over 400 radio stations during its five years of operation. McLendon was a pioneer in recreating sporting events, using the voice of the "Old Scotsman." During the 1950s he developed the top 40 format (rapid fire music, news and contests). McLendon also owned a string of drive-in theaters, produced several motion pictures, and developed advertising campaigns for over 150 movies. In 1964, he campaigned for the Democratic nomination to the U.S. Senate against Ralph Yarborough. Over the course of his career, McLendon owned twenty-four radio stations. He died in 1986. ; The collection includes editorials, political files, political campaign materials, movie promotions, business correspondence, and radio station policy books. Additionally, there are recordings in various formats of interviews, editorials, soundtracks, movie promotions, easy listening music, documentaries, and advertisements. Of special interest are some of McLendon's editorials, including a series critical of Charles DeGaulle. ; The second and largest part of the collection is comprised of various forms of sound recordings. The sound recordings include sixteen and twelve-inch discs of radio programs, jingles, soundtracks, music, and historical recordings.

Born June 8, 1921, in Paris, Texas, Gordon McLendon served as an interpreter in the U.S. Navy during World War II. In 1947, he established KLIF radio in Dallas, Texas. At the same time, he began the Liberty Broadcasting System, an independent affiliation that encompassed over 400 radio stations during its five years of operation. McLendon was a pioneer in recreating sporting events, using the voice of the "Old Scotsman." During the 1950s he developed the top 40 format (rapid fire music, news and contests). McLendon also owned a string of drive-in theaters, produced several motion pictures, and developed advertising campaigns for over 150 movies. In 1964, he campaigned for the Democratic nomination to the U.S. Senate against Ralph Yarborough. Over the course of his career, McLendon owned twenty-four radio stations. He died in 1986. ; The collection includes editorials, political files, political campaign materials, movie promotions, business correspondence, and radio station policy books. Additionally, there are recordings in various formats of interviews, editorials, soundtracks, movie promotions, easy listening music, documentaries, and advertisements. Of special interest are some of McLendon's editorials, including a series critical of Charles DeGaulle. ; The second and largest part of the collection is comprised of various forms of sound recordings. The sound recordings include sixteen and twelve-inch discs of radio programs, jingles, soundtracks, music, and historical recordings.

Born June 8, 1921, in Paris, Texas, Gordon McLendon served as an interpreter in the U.S. Navy during World War II. In 1947, he established KLIF radio in Dallas, Texas. At the same time, he began the Liberty Broadcasting System, an independent affiliation that encompassed over 400 radio stations during its five years of operation. McLendon was a pioneer in recreating sporting events, using the voice of the "Old Scotsman." During the 1950s he developed the top 40 format (rapid fire music, news and contests). McLendon also owned a string of drive-in theaters, produced several motion pictures, and developed advertising campaigns for over 150 movies. In 1964, he campaigned for the Democratic nomination to the U.S. Senate against Ralph Yarborough. Over the course of his career, McLendon owned twenty-four radio stations. He died in 1986. ; The collection includes editorials, political files, political campaign materials, movie promotions, business correspondence, and radio station policy books. Additionally, there are recordings in various formats of interviews, editorials, soundtracks, movie promotions, easy listening music, documentaries, and advertisements. Of special interest are some of McLendon's editorials, including a series critical of Charles DeGaulle. ; The second and largest part of the collection is comprised of various forms of sound recordings. The sound recordings include sixteen and twelve-inch discs of radio programs, jingles, soundtracks, music, and historical recordings.

Although much research has been done on advertising in American political campaigns, virtually all has focused on the use of television. The dearth of work on radio advertising limits our ability to fully understand American electoral dynamics. More campaigns use radio than television, and there is reason to suspect that the narrowcasting that is possible with highly targeted radio ads may be substantively different from the campaign messages that are broadcast over the television airwaves. In this article, we use data from a survey of registered voters in Arkansas and Missouri during the 2002 election season to explore the dynamics of political advertising on the radio. We focus in particular on factors that influence exposure to radio ads, the public's perceptions of the importance of these ads, and the impacts of exposure on the public's perceptions of the quality of the democratic process in the United States.

The objective of this study was to analyze consumer perceptions of television and radio advertising information. Four factors were extracted to explain advertising information, including product/selling information, image information, appealing information, and utilization information.
For heavy TV watchers, positive attitudes are formed toward the information in television advertising. When consumers spend more time on radio or at least as much as on television, positive attitudes toward the information in radio advertising are generated. Respondents value information that
is entertaining, attractive, has strong product images, and assisted memory recall in advertising as important.