Suchergebnisse

Price comparison services are being used by more and more internet users worldwide to compare prices of (online-)suppliers. The characteristics of price comparison services differ internationally. Not only are they different in the reference to their scope of work. Also with regard to the technical performance or the definition of the revenue concepts great differences have been assessed. In the course of this essay criteria for global price comparison services are elaborated which are then consulted in conclusion for the construction of development categories. After reviewing of a variety of international price comparison services it turns out that classic concepts don't suffice in assessing development standards. A new concept is established which serves the global market analysis for successful price comparison services and those striving for progress. 50 countries with altogether over 230 price comparison services are classified and prospects and potentials are worked out.

The current economic climate has its effect on the higher education sector as less money is provided by governments and increasing number of students with higher demands and expectations intensify competition among universities. Customer relationship management (CRM) has become a key instrument in attracting paying students as retaining a long-lasting relationship provides financial and other benefits. This paper presents a structured literature review to analyze requirements for a student relationship management system (SRMS) as discussed in literature and analyzes the findings with results gained through an online survey which was conducted with students and alumni from four Ivy League universities. The results of this preliminary study show that universities need to focus on perceived service quality, satisfaction and trust of their students to enhance student and alumni retention. Preferred communication channels vary by communication partner and topic. In regard to student-university communication, university administrations need to improve their relationship and communication habits as student satisfaction with administrative services is lowest in comparison to lecturers and mentors. Current SRMS revealed gaps for student life support, class selection and financial aid.

AbstractIncreasing student numbers, heterogeneity and individual biographies lead to a growing need for personalized support. To meet these challenges, an Individual Digital Study Assistant (IDSA) provides features to help students improve their self-regulation and organizational skills to achieve individual study goals. Based on qualitative expert interviews, a quantitative student survey, and current literature we derived requirements for an IDSA. Based on them, we designed, developed, and implemented a first IDSA prototype for higher education institutions (HEI). We continuously evaluated the prototype within different workshops and analyzed the usage data to improve it further in three enhanced prototypes. Based on this iterative process, we derived guidelines for an IDSA design and development. Accordingly, the framework, project management, content, team selection, team development, team communication, marketing, and student habits are important to consider. The guidelines advance the knowledge base of IDSA in HEI and guide and support practitioners in the design, development, and implementation of IDSA in HEI.

Diese kumulative Dissertation umfasst fünf von mir mitverfasste und von Experten begutachtete Publikationen über die Digitalisierung und Automatisierung der Finanzberatung, dem sogenann-ten Robo-Advice (RA), und diskutiert diese kritisch. Die Dissertation behandelt dabei zwei For-schungsbereiche. Der erste Forschungsbereich befasst sich mit der Positionierung von RA in Wissenschaft und Praxis und bietet eine Struktur für tiefergehende Analysen. Aus wissenschaftlicher Perspektive wird die relevante Literatur über RA in einem neuen Organisationsrahmen für RA-Forschung systematisiert. Die prak...

Diese kumulative Dissertation umfasst fünf von mir mitverfasste und von Experten begutachtete Publikationen über die Digitalisierung und Automatisierung der Finanzberatung, dem sogenann-ten Robo-Advice (RA), und diskutiert diese kritisch. Die Dissertation behandelt dabei zwei For-schungsbereiche. Der erste Forschungsbereich befasst sich mit der Positionierung von RA in Wissenschaft und Praxis und bietet eine Struktur für tiefergehende Analysen. Aus wissenschaftlicher Perspektive wird die relevante Literatur über RA in einem neuen Organisationsrahmen für RA-Forschung systematisiert. Die prak...

Preisdifferenzierung, Markendehnung, Programmpolitik. - Price differentiation, brand extension, assortment policy