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This study focuses on the use of language in Protestant missionary publications. The author examines the communicative strategies for legitimizing Swedish missions in Africa and Asia around 1900 and reveals the ways that intersections between Christian religious ideas and colonialist, racist notions of superiority were used to justify missionary activities --

"Die Arbeit ist innerhalb der Wirtschaftslinguistik zu verorten und vertritt die Kernthese, dass Unternehmen nicht nur mit Rohstoffen oder Dienstleistungen handeln, sondern durch ihren Sprachgebrauch systematisch Fakten/nicht-physische Sachverhalte wie IDENTITÄT als Teil ihrer Gegenstandswelt konstruieren. Die Suche nach Selbstverortung ist in der westlichen Industriegesellschaft ein brisantes Thema - so wird ¿Unternehmensidentität¿ oder engl. Corporate Identity vor allem im Rahmen von Wirtschafts- und Sozialwissenschaften sowie in semi-linguistischen Ratgebern behandelt,ihre performativ-sprachlichen und semiotischen Implikationen werden jedoch verkannt. Das Innovationspotential der Arbeit ist es daher, ¿Unternehmensidentität¿ durch die zur Verfügung stehenden sprachlichen Zeichensysteme in textuellen Selbstkonzeptualisierungen auszudeuten und die sprachlich-diskursive Konstruktion nachzuzeichnen. Methodisch geschieht dieses Desiderat anhand eines differenzierten diskursanalytischen Modells auf der Ausdrucks-, Inhalts- und Sprachhandlungsebene sowie der Ebene der Situationalität, das in ein anwendungsorientiertes Kompendium von 49 Sachverhalten mündet, aus denen Unternehmensidentität schliesslich konstruiert wird" --

This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains 4 sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.

"Using the methodology of modality-specific enhanced conversational analysis, this study examines how a TV cooking show imparts a social reality within the genre of mass-media infotainment. The study focuses on the verbal and physical-visual procedures used by the interacting parties to carry out the constitutive conversational activities of "informing," "educating," and "evaluating" in a genre-specific manner"--

Hate speech has been extensively studied by disciplines such as social psychology, sociology, history, politics and law. Some significant areas of study have been the origins of hate speech in past and modern societies around the world; the way hate speech paves the way for harmful social movements; the socially destructive force of propaganda; and the legal responses to hate speech. On reviewing the literature, one major weakness stands out: hate speech, a crime perpetrated primarily by malicious and damaging language use, has no significant study in the field of linguistics. Historically, pragmatic theories have tended to address language as cooperative action, geared to reciprocally informative polite understanding. As a result of this idealized view of language, negative types of discourse such as harassment, defamation, hate speech, etc. have been neglected as objects of linguistic study. Since they go against social, moral and legal norms, many linguists have wrongly depicted those acts of wrong communication as unusual, anomalous or deviant when they are, in fact, usual and common in modern societies all over the world.The book analyses the challenges legal practitioners and linguists must meet when dealing with hate speech, especially with the advent of new technologies and social networks, and takes a linguistic perspective by targeting the knowledge the linguist can provide that makes harassment actionable

Frontmatter -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Chapter 1 Advocating for linguistic equality -- Chapter 2 The moving target of activism: Changing language ecologies in the Isthmus of Tehuantepec -- Chapter 3 Creating knowledge and resources: Strategies in scholarship -- Chapter 4 Connecting community and school spaces: Strategies in primary and secondary education -- Chapter 5 Representing legitimate languages and identities: Strategies in higher education -- Chapter 6 Imagining convivial multilingual literacies: Strategies in community-based education -- Chapter 7 Imagining future traditions: Strategies in popular culture spaces -- Chapter 8 Developing a repertoire of activism strategies -- Appendix A: Language activism strategy framework -- Appendix B: Transcription conventions -- Appendix C: Glossary of common abbreviations, Diidxazá, and Spanish terms -- References -- Index

Frontmatter -- Contents -- List of abbreviations and symbols -- List of Tables -- Acknowledgments -- Introduction -- Chapter 1 Negative inversion in Texas, in three varieties of English -- Chapter 2 Negative inversion and its contents -- Chapter 3 Negative inversion, existential sentences, and definite subjects -- Chapter 4 Negative inversion and its discontents -- Chapter 5 Negative inversion and emphatic meanings -- Chapter 6 Negative inversion is a formal idiom -- Conclusion -- References -- Index

"This book consists of a range of essays covering the complex crises, tensions and dilemmas but also the positive potential in the meeting of Jews with Western culture. In numerous contexts and through the work of fascinating individuals and thinkers, the work examines some of the consequences of political, cultural and personal rupture, as well as the manifold ways in which various Jewish intellectuals, politicians (and occasionally spies!) sought to respond to these ruptures and carve out new, sometimes profound, sometimes fanciful, options of thought and action. It also delves critically into the attacks on liberal and Enlightenment humanism. In almost all the essays the fragility of things is palpably present and the book touches on some of the ironies, problematics and functions of responses to that condition. The work mirrors the author's ongoing fascination with the always fraught, fragile and creatively fecund confrontation of Jews (and others) with European modernity, its history, politics, culture and self-definition. In a time of increasing anxiety and feelings of fragility, this work may be helpful in understanding how people at an earlier (and sometimes contemporary) period sought to come to terms with a similar predicament." (Verlagsinformation)