Suchergebnisse

National survey of managing editors finds newshole not determined by advertising department, and 91% of M.E.'s satisfied with policy of their paper.

The authors hypothesized that information consistent with an evoked knowledge structure will tend to reinforce the structure. However, inconsistent information will tend to produce greater amounts of free recall because the inconsistencies will become salient. Finally, inconsistent information in text form will tend to produce more recall than inconsistent information presented on television or on the radio. The authors gave subjects consistent and inconsistent information on two topics, forest fire (harmful or medicinal to the environment) and population growth (good or bad for the society). These factors were also varied by medium of presentation used. Subjects were tested for recall and willingness to make inferences. Subjects receiving consistent information were most willing to infer while those receiving inconsistent information were more likely to remember more facts from the stimulus. Mode of presentation had little effect.

Both male and female respondents were exposed to a television news program. Immediately following exposure to either an emotionally disturbing or an innocuous, affectively neutral news story, respondents watched a sequence of standard news items. The placement of these items was systematically varied through three time slots of 90 s each. In the two preexposure conditions, all items appeared equally often in all time slots, thus allowing comparisons over time as well as at given times. A surprise information-acquisition test was administered for the contents of the news items. Compared with the control condition, the acquisition of information from the news items following the emotionally charged, disturbing story was significantly poorer for a period of 3 min. No appreciable difference in information acquisition was observed thereafter. The apparent impairment of information acquisition, processing, storage, and retrieval after emotionally charged news stories is discussed in terms of emotion theory. Practical implications are considered.