Suchergebnisse

"From the mid-nineteenth-century rivalry between the New Zealander and the Southern Cross to the establishment of the New Zealand Herald and the Auckland Star as the two papers that would dominate Auckland newspaper life through the twentieth century, the story of Auckland's newspapers is an engrossing battle of wits that reveals much about the history of the people and the press in New Zealand ... The newspaper wars of nineteenth-century Auckland were life or death struggles - with the odds heavily in favour of death. Extra! Extra! tells the story of the newspapers, the editors and reporters and owners who made them, and the readers who decided what was news and which papers would live or die"--Publisher information

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further e.

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; discussing how these have been used in practice, emphasizing emerging areas and recent innovations; and, setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV/AIDS and global warming."--Provided by publisher

Drawing upon more than 80 personal diaries and journals of those on board, this resource explores the rich experience and the trials and tribulations of hopeful Anglo-Celtic pilgrims headed to Australia and New Zealand aboard migrant ships in the late 19th century. From daily routines to matters of food, health, religion, crime, and mutiny, this history unearths the humor, scandal, and personal triumph that defined the nautical pilgrimage of hundreds