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The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects.

AbstractFor the past 50 years since the seminal agenda-setting study, scholars have continued to make strides in understanding the importance mass communication plays in public opinion formation. Although scholars have measured both first- and second-level agenda setting often using open-ended response, more close-ended measures might assist in measuring the theory, adding to the rich data. This experimental study directly compared open-ended responses shown to gauge an agenda-setting effect with close-ended responses to enhance the assessment of both first- and second-level agenda setting. The findings identified close-ended scales, including news salience, social salience, personal salience, and feelings salience, that add to the precision of measuring the salience of issues and attributes, indicating we have alternative measures to gauge agenda setting.

AbstractThis paper explores the philosophical orientations within which agenda setting operates, and agenda setting's place within the broader framework of the media effects tradition, specifically in comparison with framing and priming. It also responds to earlier criticisms of agenda setting for its supposed lack of theoretical richness and narrowly understood underlying mechanisms.Both ontological and epistemological statuses of the agenda-setting theory are analyzed in order to place agenda setting into the communication discipline's broader context. This paper demonstrates that the most important distinction between framing and agenda setting is that they are based on different ways of knowing. While the epistemological bases of priming are similar to the theory of agenda setting, the paper argues that further progress will depend not only on practical studies of different aspects of agenda setting, but also on theoretical and philosophical conceptualizations in the future.

Abstract: Can a primitive society set a public agenda? Are there some advantages for a religious society in setting an agenda? From a critical study of the communicative perspective of the Bible and hermeneutic reading of its texts, it can be said that certain elements in primitive societies succeeded in influencing the political and social agendas. They did so by exploiting specific public assemblies or appearing in crowded places in attempts to impact local and national agendas. This notion is significant because it suggests that in countries that do not have developed communication infrastructures or established religious institutions (e.g., churches, mosques, and synagogues) that serve as public arenas, indeed even in seemingly closed religious communities, there may well be attempts to use venues other than mass media to influence the public agenda. Keywords: agenda setting, religion, Bible, New Testament***Résumé : Bien que la notion d'agenda setting n'a émergé dans l'analyse des politiques publiques qu'au début des années '70, une lecture de la Bible dans une approche herméneutique critique dévoile le fait que déjà dans l'antiquité biblique il était possible d'influencer les programmes politiques et sociaux, grâce à l'exploitation d'assemblées publiques d'ordre religieux, comme plateformes médiatiques. Cette thèse est pertinente car elle affirmerait que bien avant le développement des infrastructures modernes de communication, les différentes manifestations religieuses servaient de facto comme tribunes publiques et passerelles médiatiques en plus de leur rôle cultuel de jure. Mots-clés : agenda setting, religion, Bible, Nouveau Testament

Can a primitive society set a public agenda? Are there some advantages for a religious society in setting an agenda? From a critical study of the communicative perspective of the Bible and hermeneutic reading of its texts, it can be said that certain elements in primitive societies succeeded in influencing the political and social agendas. They did so by exploiting specific public assemblies or appearing in crowded places in attempts to impact local and national agendas. This notion is significant because it suggests that in countries that do not have developed communication infrastructures or established religious institutions (e.g., churches, mosques, and synagogues) that serve as public arenas, indeed even in seemingly closed religious communities, there may well be attempts to use venues other than mass media to influence the public agenda.

This study examined agenda-setting differences between those aged 18 to 34 and two older generations. Using two surveys with statewide random samples and content analyses for each, it found that the agenda of issues important to young adults was correlated with the media's issue agenda (rho= .80 and .90). For the heaviest Internet users, who were more likely to be in the two youngest age groups, the correlation was .70. Although the youngest generation used traditional media such as newspapers and television significantly less frequently than older generations, and used the Internet significantly more often, this differential media use did not eliminate the agenda-setting influence.

Combining a telephone survey of a probability sample of residents in the Austin, Texas, metropolitan area and a content analysis of the local daily newspaper, this study replicates and extends prior research on attribute agenda setting with an emphasis on the attribute priming consequences of agenda-setting effects for opinions about candidates in the 2002 Texas gubernatorial and U.S. senatorial elections. Correlation and regression analyses support the central proposition of attribute agenda setting and indicate that attributes positively or negatively covered in the news are related to opinions about each candidate. Attributes receiving extensive media attention were more likely to affect attitudinal judgments for heavy newspaper readers than for light newspaper readers.

A Texas daily newspaper proposed eight public issues affecting children for the community agenda in a full-page editorial at the beginning of the year. Content analysis of the newspaper for the subsequent year detailed the follow through in the news columns. Comparison of the city budgets in the year before and year after this editorial campaign showed major increases in funding for children's programs.

Examines the influence of news organizations on each other and on the agenda of a particular election; based on the 1990 Texas gubernatorial campaign.