Rediscovering international relations theory: global spaces and everyday life
In: Routledge/RIPE studies in global political economy
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In: Routledge/RIPE studies in global political economy
In: New political science: official journal of the New Political Science Caucus with APSA, Band 24, Heft 4, S. 557-577
ISSN: 1469-9931
In: New political science: a journal of politics & culture, Band 24, Heft 4, S. 557-578
ISSN: 0739-3148
In: Mershon International Studies Review, Band 42, Heft 1, S. 180
In: International Journal of Media & Cultural Politics, Band 15, Heft 3, S. 361-379
Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young,
educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and
government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued
to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the
demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.
In: Africa today, Band 46, Heft 3-4, S. 230-231
ISSN: 0001-9887
World Affairs Online
In: Southern African Perspectives, 31
World Affairs Online