Suchergebnisse

The digitization process is widespread and unrelenting. Compared with other European countries, Spain has a good position in the latest data compiled in the Digital Economy and Society Index. Direct use of communication and information technologies is high among the regions in Spain, where the national average in the region of Valencia stands out. However, despite this context, differences between population groups continue to be observed in different dimensions of the digital divide. This article explores this multidimensional gap among the midlife and older adult population. The research design adopts a mixed-method sequential design (questionnaire-based survey, follow-up with semi-structured interviews) to explore social positions in relation to access and use of technologies and the meanings that people ascribe to such positions and actions. A telephone survey was conducted with 1,800 people over 54 years of age residing in Valencia in September 2021, followed by 67 in-depth interviews. The results suggest that demographic and socioeconomic characteristics (level of education, age, and gender) determine people's position in the digital divide. Qualitative discourses qualify these results by elucidating key aspects that could be acting as protectors of digital and social exclusion. They are related to the social and family context and the characteristics of digital service providers. The findings are useful to guide both public policies to promote digital inclusion and private market actors when designing their digital strategies.

The Research Chair in the Generational Digital Divide undertakes activities aimed at furthering knowledge about the causes, consequences and solutions to the digital divides caused by age gaps. This report shows the research project carried out in 2021 to learn more about how the digital divide affects over 54s living in the Valencia Region, by province, with a focus on intergenerational relationships. To this end, an exploratory survey targeted at over 54s years old and over 39s years old in the Valencia Region, based on primary sources and combining quantitative and qualitative techniques, has been conducted. The data reveals that, while a large percentage of over 54s declare that they have access to and are users of new technologies, much remains to be done for access and usage to become universal, especially at older ages. The report analyses how technology is used, considering its purpose and context, according to age and other significant variables. Differences in technology usage have been found across age groups and between women and men. The report contains information on, among other relevant aspects, online services, and especially on e-banking, the healthcare system and e-administration. Differences between age groups have been found for all indicators, shedding light on intergenerational relationships within the family that are crucial for older people. The Research Chair is an initiative by the Valencia Region Government's Directorate General for the Fight Against the Digital Divide and stems from the collaboration between the Regional Department for Innovation, Science, Universities and Digital Society and the University of Alicante. ; Financiado por la Dirección General para la Lucha contra la Brecha Digital de la Consellería de Innovación, Universidades, Ciencia y Sociedad Digital.

Este estudio sintetiza las valoraciones de informantes clave sobre la repercusión de la convergencia europea en la formación en Publicidad y Relaciones Públicas en España. Se recogen, mediante entrevistas enfocadas, las opiniones de académicos sobre la elaboración de los planes de estudio; las modificaciones en la oferta educativa; la relación entre la universidad y el ámbito empresarial o el interés de la academia por el estudio de la profesión. Los resultados destacan la especificidad del grado frente a la generalidad de la licenciatura como el cambio más significativo. La selección de las asignaturas en las universidades públicas ha estado condicionada por la plantilla de profesorado; la convergencia no ha alentado el estudio de los perfiles profesionales y la reacción entre la universidad y el sector profesional es aún escasa.

La investigación aborda la comunicación institucional como herramienta para el cambio. Profundiza, como objetivo general, en el tratamiento de acciones de comunicación, especialmente en conciliación y corresponsabilidad, en los planes de igualdad nacionales, desde 1999 hasta el fin de la novena legislatura (2011). Para ello realiza un análisis textual de tales planes. Los resultados confirman que la sensibilización forma parte del planteamiento estratégico de las políticas de igualdad. Sin embargo, los planes elaborados bajo dos gobiernos distintos (PP y PSOE) presentan diferencias en el tratamiento de la sensibilización, de la igualdad de género y de la conciliación y corresponsabilidad. El último plan refleja una mayor voluntad política por intervenir, mediante acciones de comunicación, en los aspectos clave para propiciar un cambio social. Estas diferencias podrían deberse al grado de aplicación del enfoque de género en la elaboración de las políticas de igualdad de oportunidades entre mujeres y hombres.

From the perspective of the sociology of professions, every professional activity should have its own clearly circumscribed and regulated sphere of action. Such an articulation facilitates the regulation of the production of a given profession as well as the way in which it is practiced. The purpose of the research reported here was to provide a comprehensive review and evaluation of the regulatory framework governing the advertising sector in Spain. To this end, the authors analysed external regulatory legislation and self-regulatory codes extracted from the data base of the Asociación para la Autoregulación de la Comunicación Comercial (Autocontrol) that had been enacted or adopted between 1988, the year that Law 11/1998 on General Telecommunications entered into force, and 2003 as well as other relevant documents retrieved from the Boletin Oficial del Estado (BOE) pertaining to the same period. Findings indicate that although there has been a groundswell of legislation governing advertising practices in Spain since 1988, especially at the regional level, lawmakers have focused on the content of advertising messages and shown very little interest in regulating the professions of advertising and public relations. Furthermore, Spanish legislation enacted in 2003 and EU policies appear to have encouraged the adoption of voluntary codes of ethics. Sectors traditionally subject to mandatory advertising regulation, either due to the vulnerability of their target audiences or the potential impact of their commercial messages on public health or the environment, are more likely to develop self-regulatory codes of conduct than others

El artículo analiza el estado de la TDT y de la e-Administración de la Comunidad Valenciana (CV) como objetivos prioritarios recogidos en los planes de impulso de la sociedad de la información. Los datos se seleccionan tomando como referencia el modelo de implementación del Plan Nacional de transición de la TDT y de la Unión Europea en materia de e-Administración. Se acude a fuentes secundarias oficiales: los infobarómetros de la Comunidad Valenciana, las encuestas relativas a la sociedad de la información proporcionadas por el INE, los datos proporcionados por la Unión Europea y estudios avalados por estas instituciones. Los resultados apuntan a que el esfuerzo político (y económico) de la CV orientado a la TDT no son claramente distintos a los nacionales. Igualmente, la gran apuesta por la e-Administración no ubica a la CV en una posición líder ante otras comunidades, España o los datos de la TDT. ; The article analyzes the state of DTTV and e-Government in the Valencian Community (VC) as priority objectives identified in the government plans of information society. The data are selected by reference to the implementation model for the transitional National Plan of DTTV and the European Union in e-Government. It goes to official secondary sources: the info-barometers of Valencia, surveys on the Information Society provided by the INE, data collected in Europe Union i reports of these organizations. The outcomes suggest that the political (and economic) effort in DTTV of VC are not significantly different nationals data. Similarly, the big bet by the e-Government does not put a VC in the leader position to other communities, Spain or DTTV data.