This article introduces the concept of a 'harm chain' as a mechanism tofurther broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a 'harm chain' is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout pre-production, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm and how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.
Uses Resnik and Stern's content analysis criteria to examine audio and visual information of in‐cinema slide advertisements within one regional market in Australia to determine whether two types of cues are compatible or reinforce one another. Suggests that there was extensive information framing for a narrow set of information cues. States that there were also significant differences in the types of audio and visual cues, which might result in conflicting information being communicated or information overload.
The complexities of environmental issues require that when developing new green products marketers have to seek‐out, involve and learn from stakeholders with environmental expertise. These stakeholders have information that lies outside the organisation's main area of expertise and can assist the firm in developing less environmentally harmful products. This article examines US and Australian markets' perceptions of stake‐holders' potential to influence the green new product development (NPD) process and what strategies can be used to involve stakeholders in this process. The findings suggest that marketers believe some stakeholders with "high" influencing abilities should be involved in the green NPD process, although it appears that in practice, firms use very basic methods to include these stakeholders. It also appears that there is limited formal interaction between the firm and its stakeholders and that respondents are not engaging and learning from others with green product expertise.
This paper is an exploratory examination into the purchase of recycled paper within large Australian organizations. In‐depth interviews were held with 11 purchasing agents (PAs). The findings of the study tend to support earlier research in this area, which suggests that organizations can be classified into four categories of environmentally responsible purchasing behavior: founder's ideas; symbolism; opportune; and restraint. Understanding the influence of PA's attitudes and perceptions toward environmental product attributes can assist organizations who are marketing such products to become more effective. This study found that while environmental attributes are important, PAs are also concerned with traditional marketing mix variables such as price, delivery and quality. The emphasis marketers give to products' environmental attributes will therefore depend on the firm and PA's environmental involvement.
PurposeThe purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global dispersion of publishing.Design/methodology/approachThe paper uses the method of content analysis where the authorship of all articles in 20 leading marketing journals between 1999 and 2003 is examined. An empirical examination of performance was undertaken across geographic regions. There was also an examination of whether the quality of journal affected regional performance.FindingsThe research found that there is a significant "bias" of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined.Research limitations/implicationsThere was no attempt to empirically examine why differences might exist. The study only focused on a sample of 20 English language journals over five years. These journals have been included in studies that list the leading marketing journal for US and European academics.Practical implicationsThe research suggests that there may in fact be regional differences in publishing behaviour. It is unclear if these differences relate to variations in the "objectives" of institutions within each country or other factors, such as the North American publish‐or‐perish mentality. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non‐North American perspectives.Originality/valueWhile there have been other works examining research performance of institutions, there has been limited examination in marketing on the nation in which authors work and none have used a broad cross‐section of journals. This work takes a global "snapshot" of national research performance within marketing.
PurposeThe purpose of this paper is to provide an overarching conceptual decision model that delineates the major issues and decisions associated with carbon regulations that will allow executives to better understand the potential regulatory schemes and implications that may be imposed in the near future.Design/methodology/approachThe authors use the extant literature as the foundation to develop a conceptual model of the decisions pertaining to climate change regulation that face business executives today.FindingsThis paper suggests four major categories of issues that must be addressed in any climate change regulatory scheme. These include: "scope" – will carbon emission management systems be global or regional; "who pays" – will the consumer or will the supply chain be responsible for the cost of their emissions; "market or compliance‐based mechanisms" – will the CO2 emissions system be market‐based or a compliance‐based regulatory system; and "criteria" – how can credence of the remedy be established – what is necessary for a business initiative to qualify for as a creditable carbon offset?Research limitations/implicationsThis paper offers a framework that categories the fundamental decisions that must be made in any climate change regulation. This framework may be useful in advancing research into any of the four categories of decisions and their implications on commerce and the environment. This paper is designed to be managerially useful and in that way does limit its ability to specifically advance many dimensions of research.Practical implicationsThe paper offers executives for a simple model of the decisions that must be made to craft an effective climate change regulatory scheme. In addition, it suggests how these decisions may create exploitable economic opportunities for innovative and proactive firms.Originality/valueThis paper adds value to the debate by clarifying the decisions that must be addressed in any climate change regulation scheme.
