Suchergebnisse

Purpose
Extant research shows that individual's relationship with brand can be structurally similar to both interpersonal love relationship and religious relationship. A stream of consumer research states that individual can love a brand like a person loves another person. Another stream of consumer research postulates that individual can perceive brand equivalent to religion, and even substitute religion with brand. Research is scarce connecting these two different paradigms of brand relationship, given that interpersonal relationship is not necessarily as devotional as religious relationship. The purpose of this paper is to conceptualize the psychological process through which an individual can substitute his/her religion with brand. The basic theoretical premise of this substitution behaviour is the proposition that brand meanings can be perceived as equivalent to religious meanings.


Design/methodology/approach
This paper has conducted an integrative review of selected extant research related to individual-brand relationships, interpersonal relationships and religiosity.


Findings
This paper develops a consumer response hierarchy model showing the inter-related psychological processes through which an individual can substitute his/her religion with brand. The model forms the basis for the discussion of theoretical contributions and managerial implications.


Originality/value
The value of this conceptual paper lies in developing a process model for the first time in the area of consumer-brand relationship domain explaining the stage-wise psychological processes through which individual can move from mere cognitive brand satisfaction towards perceiving brand as substitute of religion.

Purpose
The purpose of this paper is to define the brand religiosity phenomenon and develop a theoretical process model showing the interrelationships between brand religiosity and other related concepts leading to the formation of a distinct brand sub-culture or community.


Design/methodology/approach
A large volume of prior literature on consumer–brand relationships has been reviewed to develop the conceptual framework.


Findings
The framework developed shows several actionable antecedents and desirable marketing outcomes of brand religiosity. The framework also depicts that brand religiosity leads to the creation of social anti-structure by forming a distinct brand community that frees individuals from the regular social structure and motivates them to adopt a distinct brand sub-culture formed. Theoretical contributions and business policy-related implications of brand religiosity are discussed.


Originality/value
Value of the study lies in conceptualizing brand religiosity and developing an integrative process model centering the concept.

Purpose
The purpose of this study was to explore possible types of brand proximity based on respective psychological causal antecedents, and also to uncover possible marking outcomes of brand proximity.


Design/methodology/approach
Data were collected from young adult respondents through semi-structured depth interviewing. The data were coded using a grounded theory method to interpret causal relationships between concepts.


Findings
Data coding resulted in a causal process model showing various psychological factors that would predict various brand proximity types, and also various attitudinal outcomes of brand proximity. Important emerging market context-specific findings are that the majority of Asian consumers feel emotionally close to developed foreign country originated brands, and that they use brands as a means to escape from various stress factors present in their daily lives.


Originality/value
A value of the study lies in exploring the contemporary types of psychological brand proximity and associated factors in the domain of consumer-brand relationship for the first time among Asian young adults.

In this ground-breaking book, Asesh Sarkar presents a visionary solution for the widening rift between everyday people and shareholders within contemporary capitalist systems and societies. Sarkar compellingly argues that this gap - where economic growth is realised primarily through corporate profits and favours shareholders over the general population - is fuelling impoverishment and risking the potential for mass social unrest. Here he introduces an innovative approach that business leaders can leverage to make capitalism work for all.

This book explores the history of forced land acquisition and transformation of power in the Fifth Schedule areas in India. It examines the contradictory imperatives of extractive capitalism and primitive accumulation, on the one hand, and autonomy and devolution of power to local communities, on the other. The book traces the long history of conflict, displacement, and violence in these areas in central India which are home to the Adivasis or indigenous people and are rich in natural resources. Drawing from an analysis of public policy debates, land acquisition acts, and political and developmental interventions, the book critically looks at the relationship between capitalism, dispossession, and democracy. The author investigates how the state constructed a weak democracy amenable for primitive accumulation, the role of NGOs in this process, the struggle for sovereignty and autonomy by local communities, and the attempts made by human rights activists to find judicial redressal to state violence. Through this engagement, the book offers a new theory of power. This book will interest researchers and students of political science, political anthropology, governance and public policy, development studies, sociology, law and government, minority and indigenous studies, and Odisha and South Asian studies.

In the twenty-first century, there has been a seismic shift in Indian political, religious and social life. The country's guiding spirit was formerly a fusion of the anti-caste worldview of B.R. Ambedkar; the inclusive Hinduism of Mahatma Gandhi; and the agnostic secularism of Jawaharlal Nehru. Today, that fusion has given way to Hindutva. This now-dominant version of Hinduism blends the militant nationalism of V.D. Savarkar; the Brahmanical anti-minorityism of M.S. Golwalkar; and the global Islamophobia of India's ruling regime. This riveting book connects Hindu religious nationalism with the cultural politics of everyday India.

Cover -- Endorsement Page -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Tables -- Abbreviations -- Preface -- Chapter 1: Introduction -- Science and Swaraj -- Concerns for Indigeneity -- Disciplinary Pluralism -- Notes -- References -- Chapter 2: Why South Asian Social Anthropology: Epistemological Concerns -- South Asia: Various Representations -- South Asian SAS: The Background -- Epistemic South Asia: A Proposal -- Methodological Aspects of South Asian SAS -- South Asian SAS and Connected Sociologies -- Note -- References -- Chapter 3: Locating Nepal/India in Indian/Nepali Social Anthropology 1 -- Stock-Taking of Indian Social Anthropological/Sociological Researches on Nepal -- Images of Nepal in Indian Sociological/Anthropological Literature -- Social Organisation of Civilisation -- Community, Caste and Identity Politics -- Peasant Studies and Studies on Rural Social Formation -- Modernisation, Social Change and Development -- Democracy, Nation-building and Maoist Movement -- Summing up the Studies on Nepal in India -- India in Nepali Social Anthropology/Sociology -- Trends of SAS in Nepal -- Romantic School -- Midwifery School -- Self-Reflexive SAS and Diversification of Disciplines -- Institutional Landscape -- Courses and Curriculum -- Literatures and Publications -- Notes -- References -- Chapter 4: 'Other Culture' Studies in Indian Anthropology -- Indian Anthropology and the Study of 'Other Culture' -- Area Studies, Indian Anthropology and 'Other Culture' Studies -- 'Studying One's Own Society' and Indian Anthropology -- Inadequacies of Nepal Studies in Indian Anthropology: Conversation with Practitioners -- The Problematic and Thematic of 'Other Culture' Studies: Images of Nepal in Indian Anthropology -- Towards a Possible South Asian Anthropology! -- Notes -- References.

1. Lesson: 1 - Solidifying the business case2. Lesson: 2 - Cementing relationships3. Lesson: 3 - Gaining commitment 4. Lesson: 4 - Getting across the message5. Lesson: 5 - Not always about people6. Lesson: 6 ⁰́₃ What quality experts need to know7. Lesson: 7 - When facts are overlooked8. Lesson: 8 - The intricacies of change9. Lesson: 9 - The power of familiarity10. Lesson: 10 - Role of Emotions 11. Lesson: 11 - Engaging hearts and minds 12. Lesson: 12 - The biases in problem solving13. Lesson: 13 - Minimising cognitive load14. Lesson: 14 ⁰́₃ Five Rules for customer solution design15. Lesson: 15 ⁰́₃ Making quality issues known 16. Lesson: 16 - The Halo Effect 17. Lesson: 17 - Building Psychological Safety18. Lesson: 18 - Open ended questions 19. Lesson: 19 - The invisible gorillas 20. Lesson: 20 - Goals, Measurements and Targets21. Lesson: 21 - When Employee are defensive 22. Lesson: 22 - Blind Optimism during Eruptions23. Lesson: 23 - Communicating Visually24. Lesson: 24 - Not-So-Obvious Tactics for solving problems25. Lesson: 25 - Taking employees on-board

This book explores water service provisions of the urban poor in the cities of Africa with particular emphasis on Kenya and its capital city of Nairobi. In particular the book addresses the insecurity of tenure, and how the colonial segregation of land continues to shape water access and service provision even today in Nairobi. The book seeks to understand how urban water management entails the "production of thirst" among the urban poor and documents how cultural norms, political commitments and seemingly mundane practices of water managers combine to exclude the poor from accessing water. Supporters of privatization argue that private companies may succeed where governments have failed in supplying water to the urban poor. The author takes a closer look at this argument, demonstrating the limitations of some of the current reforms whilst also exploring alternatives and solutions. This book will be an invaluable reference for students, researchers and practitioners working in this field. Dr. Anindita Sarkar is an Associate Professor at the Department of Geography at Miranda House, University of Delhi, where she has been teaching since 2005. Her research is anchored at the intersection of development and environment and how technologies and policies of resource use and access shape spaces. .