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This article analyses the findings from a cooperative inquiry study with seven feminist identified women based in the UK. It explores the tensions participants experienced in negotiating their feminist identification on the one hand and engagements in normative beauty practices on the other. A discourse analysis of participants' talk identified an ideological dilemma of 'feminism versus femininity', a contemporary re-working of long-standing constructions of feminism and femininity as mutually exclusive. In exploring how this dilemma was negotiated, the article supports existing arguments that femininity is increasingly constructed as a bodily practice. The article also examines the consequences of employing the feminist versus femininity dilemma which included the use of anti-feminist and homophobic constructions. Strategies to resist the dilemma involved postfeminist individual choice arguments or refusal to participate in practices that were critiqued. These strategies were individualist, only partially successful, and failed to engage with the classed and racialised aspects of contemporary beauty ideals.

Dr phil. Reyhan Şahin—also known as Lady Bitch Ray—earned her M.A. in Linguistics, German Literature, and Education in 2004 and her doctorate in Linguistics in 2012 at the University of Bremen. Her alter ego, Lady Bitch Ray is a rapper, performer, fashion designer, and author. The following interview introduces Şahin's work as a performer and as an academic and sheds light on the negotiation of feminist politics in a neoliberal context as well as how the complex politics of difference play out in contemporary, digital feminisms in the German-speaking context. By speaking in two voices, the academic and the performer/artist, the interview emphasizes the playful possibilities of the urgently political.