Suchergebnisse

Brand preferences and brand choices among urban Chinese consumers: An investigation of country‐of‐origin effects

In: Asia Pacific journal of marketing and logistics, Band 18, Heft 3, S. 163-172

ISSN: 1758-4248

Good customers: The value of customers by mode of acquisition

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 21, Heft 2, S. 119-125

Market share is correlated with word-of-mouth volume

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 18, Heft 3, S. 145-150

Social amplification: A mechanism in the spread of brand usage

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 25, Heft 1, S. 20-25

How the local competition defeated a global brand: The case of Starbucks

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 18, Heft 1, S. 41-47

Dictionary of business

In: Economist books

Measuring the impact of positive and negative word of mouth: A reappraisal

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 24, Heft 1, S. 54-58

The decay of positive and negative word of mouth after product experience

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 22, Heft 4, S. 350-355

Perspectives on Academic Publishing:Advice for Those Just Starting

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 6, Heft 2, S. 63-80

ISSN: 1839-3349