Inside/Outside: How Businesses Buy Legal Services
""A superb exploration of the behind-the-scenes decision-making that goes into buying outside legal services.... Attorneys in both law firms and corporate law departments will find this book a revelation."" -Jeff Kindler, former Chairman and CEO of Pfizer Inc. What do buyers of legal services care about? What influences their decision to retain one firm and not another? How much are they swayed by law firm marketing? In an era of unprecedented economic challenges, professional service firms thrive or die on the strength of their marketing and business development strategies. More than any othe