Suchergebnisse

Few countries in the world have introduced media education into their curriculums. Montenegro became one of them in 2009, when "media literacy" was introduced as an optional subject for 16 and 17 year old students of Gymnasium high schools. This article presents the findings of the first and only research conducted so far on media education in Montenegro. It is a national case study which examines the potential of media education to change the school culture and accelerate education system reform towards embracing the new digital education paradigm in the future. The focus is on the results of research conducted through in-depth interviews with media literacy teachers all over the country.
Despite the many challenges, all teachers identify the potential of media education to strengthen some of the key competences of the students and to improve their motivation and academic performance. They also identify potential to change positively school culture by transforming teachers into "cultural mediators" (Morcellini, 2007) and by supporting the formation of a "participative culture" (Jenkins & Kelley, 2013) in schools. This research recommends focusing education reform on spreading the media education pedagogy to the entire curriculum in order to embrace the new
digital education paradigm in the future. (author's abstract)

AbstractCurrent methods of creating awareness about charitable crowdfunding campaigns are mostly within online platforms (e.g., social media). However, TV news media continue to feature causes calling for donations, raising the question of whether TV media contribute to the success of charitable crowdfunding. This research measures the effect of TV news media alongside social media on charitable crowdfunding campaigns using secondary data scraped from a popular crowdfunding site. We find that campaigns shared on TV and social media (vs. social media alone) generate more funding and have more donors but take a significantly larger time to reach their target. Thus, in the context of charitable crowdfunding, there may be a tradeoff between volume of donations and donors and the speed at which campaigns conclude.

Cover -- Title Page -- Copyright -- Contents -- Introduction -- Chapter 1: What is a Professional Journalist? -- Chapter 2: Balancing Digital Identities -- Chapter 3: Evaluating Websites for Credibility -- Chapter 4: Attribution and Anonymous Sources -- Chapter 5: Credibility and Personal Bias -- Glossary -- For More Information -- For Further Reading -- End Notes -- Index -- Back Cover

Social-Media-Marketing wird von vielen Unternehmen inzwischen als "notwendiges Muss" angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten "sozialen Medien" wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entwicklungs- und Implementierungskonzept rundet die Ausführungen ab.
Social media marketing seems to be a must-have for many companies now. Yet there is no consensus about the definition of the key terms. Therefore the terms social media and social media marketing are defined first and there relevance for companies is clarified. This explanation is followed by the discussion of social media guidelines which are regarded as a prerequisite for successful social media marketing. A social media house is presented as helpful master plan for the development and implementation of social media marketing.
Keywords: social media guidelines

From an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life.Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory.Examining core issues of time and space, Moores also examines matters of interactions, signification and identity, and argues that media studies is bound up in the wider processes of the modern wo

Abstract. This paper focuses on the issue of how the local media persist under the conditions of the modest media market in Serbia, especially those that protect the public interest and what they should expect since new media laws were adopted in August 2014. In this respect, the following questions will be asked: how the local public interest will be protected, what is the project co-financing of media and how will it be implemented? Will there be new buyers of the local media owned by the state or will they be extinguished? So far, some models of sustainable local media have been developed. One of the models is a partnership with the civil sector, the second working and conducting business on multiple media platforms, and the third, project financing from donors. On the other hand, the Law on Public Information and Media defines the withdrawal of the state from the media ownership until July 1 2015, and it is considered to what extent and how local governments will continue to allocate money for the media. Some early experiences are mentioned that may be examples of good practice when negotiating funds. Specifically, in the four municipalities of Vojvodina the representatives of the Independent Journalists' Association of Vojvodina and the representatives of OSCE are talking with the representatives of the local authorities on action plans for information development.Key words: local media, media policy, public, media privatization, Serbia, the media market.

This article deals with the various empirical research projects on mass media use by adolescents, carried out in the German-speaking countries of Europe in the 1980s. It provides an overview of the development and the present state of youth-oriented media research, outlining the underlying theoretical perspectives, research designs and methods. It also summarizes some of the important research findings concerning the changing electronic media environment and its consequences on quantitative and qualitative aspects of adolescents' media use.

A discussion of the emerging global economy & North-South relations as they relate to the growing ability of wealthy nations to produce global media images. It is argued that the northern industrialized nations will more completely & effectively impose their own worldviews, via political & consumer messages to the dramatically growing numbers of future generations. Emphasized are the relations between European & US film production & distribution. It is shown that media industries in the US have systematically lobbied federal & international organizations to impose favorable trade barriers, & undertaken massive advertising & theater bookings, increasing their dominance in media markets worldwide. Discussed are the cultural politics involved between European Union & US officials, noting the regulations enacted by European countries to legally protect the status of their films & other artistic productions, subsidizing culture industries. 2 Tables. D. Karjanen

On the 14th and 31st of May, the Georgian Institute of Politics (GIP) organized media briefings about political and media polarization in Georgia comparing the situation to the V4 states. The meeting was held under the framework