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Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics

In recent years, protests took the streets of cities around the world. Among the mobilizing factors were the perceptions of injustice, democratization demands, and, in the case of liberal democracies, waves of discontentment characterized by a mix of demands for better public services and changes in the discredited democratic institutions. This paper discusses social media usage in mobilization for demonstrations around the world, and how such use configures a paradigmatic example of how communication occurs in network societies. In order to frame the discussion, social media appropriation for the purposes of political participation is examined through a survey applied online in 17 countries. The ways in which social media domestication by a myriad of social actors occurred and institutional responses to demonstrations developed, it is argued that, in the network society, networked people, and no longer the media, are the message. ; info:eu-repo/semantics/publishedVersion

Social media have been credited with the potential of reinvigorating trust by offering new opportunities for social and political participation. This view has been recently challenged by the rising phenomenon of online incivility, which has made the environment of social networking sites hostile to many users. We conduct a novel experiment in a Facebook setting to study how the effect of social media on trust varies depending on the civility or incivility of online interaction. We find that participants exposed to civil Facebook interaction are significantly more trusting. In contrast, when the use of Facebook is accompanied by the experience of online incivility, no significant changes occur in users' behavior. These results are robust to alternative configurations of the treatments.

Social media have radically shifted the way people relate with each other and with organizations in technology-mediated ways; few areas are being impacted more strongly than Human Resources or Personnel Management. Attraction of candidates, internal communication with employees, communication with and among people; creation, design, testing and promotion of new services, new ways of organizing are appearing and changing the landscape at record speeds. This volume in the Advanced Series in Management utilizes empirical and theoretical approaches to shed light on this exciting set of emerging, stimulating new uses of technology that stretch creativity beyond conventional limits.

Social media technologies (such as Facebook, Twitter, Google, YouTube, Snapchat and Instagram) have brought about radical changes in how the media systems of liberal democracies operate. The platform providers have become powerful actors in the operation of the media system, and in how it connects to political processes. At the same time, these companies claim political neutrality, because most of their content is created by their millions of users – perhaps creating far greater citizen vigilance over government and politicians. Ros Taylor and the Democratic Audit team examine how far the UK's social media system operates to support or damage democratic politics. Does it help to ensure a full and effective representation of citizens' political views and interests?