Making Markets in Australian Agriculture: Shifting Knowledge, Identities, Values, and the Emergence of Corporate Power
Intro -- Abstract -- Contents -- List of Tables -- Chapter 1: Making Markets: Agricultural Restructuring in Australia -- Introduction -- Why Does This Matter? -- Contribution of This Work -- Applying Governmentality in the Context of Australian Agricultural Deregulation -- A Brief Outline of Recent Agricultural Policy Change -- Deregulation in Australian Agricultural and Regional Policy -- Neoliberalisation, Farm Exits, and Rural Communities -- Impacts of Farm Exits Upon Farmers' Identity, Well-Being, and Relationship with the Land -- The Australian Response to Declining Rural Fortunes: Competitive Productivism and Self-Reliance -- Focus on Shifting Wheat Marketing Policy: From Stability and Security to Individualism and Competition -- The Demise of Statutory Wheat Marketing in Australia -- The Canadian Experience -- Outline of This Book -- References -- Chapter 2: Governmentality as a Lens for Analysing Agricultural Restructuring in Australia -- Introduction -- Governmentality: An Introduction -- Identity and the Individual -- Making People Knowable -- Discourse and the Shaping of "Truth" and Reality -- Sociology of Quantification -- Operationalising the Rationality of Markets, Firms, and Consumers -- Technologies of Agency -- Technologies of Performance -- Genealogy of Wheat Industry Deregulation -- Documents -- Conclusion -- References -- Chapter 3: Creating a Reality of Markets, Firms, and Consumers -- Introduction -- The State, the Market, and Society -- Why Efficiency? -- Efficiency as a Truth -- The Depoliticisation of Markets -- Competition as a "Normal" Part of Life -- Marketisation as Common Sense -- The Inevitable Need to Maximise Competition and Efficiency -- Firms and Efficiency -- Creating a Business-Friendly Environment -- Shifting the Focus to Efficiency and Consumer Welfare -- Consumers -- The Technology of the Consumer.