This thesis explores the relationship between radio and Facebook in Ireland during the period 2011-2016 and the ways in which radio production practices, audience participation and radio as a medium has changed over that time. From 2008, the Irish Radio Industry experienced a steep decline in advertising revenue which would continue for the next 8 years. Initially seen as a possible threat to the still largely analogue medium of radio, social media platforms such as Facebook were quickly adopted by radio stations and turned into tactical instruments to attract and engage audiences. Again, radio proved its resilience and adaptability to change. Although producers for the most part used Facebook creatively and skilfully to gather their audience in online communities, Facebook has unfortunately been found to be presenting some significant issues for the Irish Radio Industry. This thesis employed a multimethod approach to explore the research problem from the perspective of the audience, the producer, and the media texts. This triangulation approach allowed for a comprehensive examination and analysis of the research question and an objective set of findings. The research included interviews with Irish Radio Industry professionals (N=11) as well as direct observation of the presenters'/producers' daily production routines. An extensive audience questionnaire was disseminated via Facebook and yielded a high response (N=416). Textual analysis of radio station Facebook pages offered insight into the bespoke nature of each station's output including audience tastes and staff production strategies. A longitudinal content analysis allowed the researcher to measure the growth of radio station Facebook and Twitter followers over a two-and-a-half year period. This research highlights the importance of Facebook for radio stations in Ireland as an audio-visual tool to reach new young audiences who have grown up in the digital age, although it does expand the producers' remit. I argue that radio stations can accumulate social, cultural and symbolic capital through Facebook, and in some instances, economic capital. This thesis highlights the changes that are representative of convergence culture where the audience play a much more active role in media production and dissemination, but their 'play labour' is simultaneously being commodified and profited from by Facebook and Google. This research offers case studies which include some best practice in terms of social media management and will therefore inform radio production teaching in higher education. Based on the research I propose that Irish radio needs to act fast while the industry is still afloat and engage in collaboration between commercial and public service radio, regulation of online advertisers and social network sites (SNSs) and innovation to engage further with digital media and find new revenue streams. Should action not be taken I predict the conglomeration of the commercial sector of the Irish Radio Industry and with it the loss of valuable and trusted public services from local communities. ; N/A
The study of networks, including computer networks, social networks, and biological networks, has attracted enormous interest in recent years. The rise of the Internet and the wide availability of inexpensive computers have made it possible to gather and analyse network data on an unprecendented scale, and the development of new theoretical tools has allowed us to extract knowledge from networks of many different kinds. The study of networks is broadly interdisciplinary and developments have occurred in many fields, including mathematics, physics, computer and information sciences, biology, and the social science. This text brings together the most important breakthroughts in each of these fields and presents them in a unified fashion, highlighting the strong interconnections between work in different areas
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The article briefly investigates the features of the information age, which led to the transformation of the Homo Sapiens culture and led to the new types of addictions among the young generation. Scientists around the world are increasingly investigating the issue of high school students' dependence on virtual social networks as a key issue in the overall process of "Generation Z" cyber socialization. To confirm and update the matter, data from the sample (N = 456) were collected using a structured online questionnaire available in open cyberspace. The main goal was achieved during the investigating, namely – it has been identified and substantiated approaches to socio-pedagogical prevention of high school students' dependence on virtual social networks, which are: a multilevel approach, combining the efforts of social professionals and educators, parents, community, etc. in order to prevent addiction; moreover, it has been determined the necessity for spiritual and creative development, in improving the information culture of high school students, as well as in stimulating their subjectivity; it is also noted that this goal achievement is possible provided the active use of virtual tools and educational process diversification with interesting activities. Such approach can be the basis for the development of social and educational programs to harmonize the socialization of young people in modern conditions, both offline and online.
Received: 18 March 2021 / Accepted: 5 June 2021 / Published: 8 July 2021
Advertising in a social network has a number of characteristics that distinguish it from other types of advertising, and which may be of key importance in answering the question about its ability to serve as a signal of quality. In the game-theoretic model presented in this paper, the monopolist sends an advertising signal to bloggers who act as "opinion leaders" in the social network. The latter, in turn, make decisions about posting advertising messages on their blogs, taking into account the impact that this action may have on their reputation. The paper investigates the question of when advertising can serve as a reliable signal of quality in a separating equilibrium.
Commentary: It took approximately 6 seconds, with 27 votes against 14 on the 16 May 2018 at 5:03pm for the Fiji Parliament to pass the Online Safety Bill (Fijian Parliament, 2018b). Thereafter, the Bill came into force as the Online Safety Act, 2018 (Fijian Government, 2018), despite concerns about its impact on free speech. This commentary examines how the public was conditioned by certain prominent actors, such as the Attorney-General and Media Industry Development Authority (MIDA) chair, with support from government-aligned media. The Online Safety Bill had been touted as legislation designed to protect Fijians from harmful online activities (Doviverata, 2018; Nacei, 2018). However, the Bill's implementation was preceded by a set of supportive media-facilitated narratives that seems almost too convenient. This commentary scrutinises the series of media facilitated narratives that justified the Online Safety Act. The discussion briefly examines the connection between the media, blogs and social media in Fiji. It then explores the media facilitated narratives to provide a brief critique of the Act as a so-called 'Trojan Horse' for safety while risking responsible political free speech. Finally, it seeks to answer whether it is about online 'Safety' alone, or 'Regulation' of online media.
"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--
BACKGROUND: In an era of increasingly competitive funding, governments and donors will be looking for creative ways to extend and maximise resources. One such means can include building upon professional advice networks to more efficiently introduce, scale up, or change programmes and healthcare provider practices. This cross-sectional, mixed-methods, observational study compared professional advice networks of healthcare workers in eight primary healthcare units across four regions of Ethiopia. Primary healthcare units include a health centre and typically five satellite health posts. METHODS: One hundred sixty staff at eight primary healthcare units were interviewed using a structured tool. Quantitative data captured the frequency of healthcare worker advice seeking and giving on providing antenatal, childbirth, postnatal and newborn care. Network and actor-level metrics were calculated including density (ratio of ties between actors to all possible ties), centrality (number of ties incident to an actor), distance (average number of steps between actors) and size (number of actors within the network). Following quantitative network analyses, 20 qualitative interviews were conducted with network study participants from four primary healthcare units. Qualitative interviews aimed to interpret and explain network properties observed. Data were entered, analysed or visualised using Excel 6.0, UCINET 6.0, Netdraw, Adobe InDesign and MaxQDA10 software packages. RESULTS: The following average network level metrics were observed: density .26 (SD.11), degree centrality .45 (SD.08), distance 1.94 (SD.26), number of ties 95.63 (SD 35.46), size of network 20.25 (SD 3.65). Advice networks for antenatal or maternity care were more utilised than advice networks for post-natal or newborn care. Advice networks were typically limited to primary healthcare unit staff, but not necessarily to supervisors. In seeking advice, a colleague's level of training and knowledge were valued over experience. Advice exchange primarily took place in person or over the phone rather than over email or online fora. There were few barriers to seeking advice. CONCLUSION: Informal, inter-and intra-cadre advice networks existed. Fellow primary healthcare unit staff were preferred, particularly midwives, but networks were not limited to the primary healthcare unit. Additional research is needed to associate network properties with outcomes and pilot network interventions with central actors.
The purpose of this research is to provide insight into the effect of physical attractiveness on social network location and performance in a military environment. This study sought to prove five hypotheses regarding the many interactions among physical attractiveness, social network location, and objective and subjective performance ratings. Specifically, a mediation and moderation model were proposed to capture the relationships among the three variables. For mediation, a causal relationship was found from physical attractiveness to centrality to performance. In other words, physical attractiveness influences centrality, which in turn influences performance. Moderation results suggest that physical attractiveness influences the relationship between social network centrality and both objective and subjective performance. That is, physical attractiveness appears to hinder the relationship between centrality and performance such that more attractive individuals with high centrality perform worse than less attractive individuals of similar centrality.
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 18, Heft 11, S. 2723-2739
Drawing on focus group research, this article examines the impact of norms of publicity and privacy on young people as they negotiate technologically mediated intimate and peer relations. This article argues that digital images of bodies circulate online in manner that reinforces gender inequalities, as the public feminine body is conflated with pornography in contrast to the range of meanings that can append to the public masculine body. While the exposed female body was subject to pejorative ascriptions of sexual promiscuity, the exposed masculine body could serve a range of purposes, including its deployment in sexual harassment. Young people tended to ignore male perpetration and hold girls and women responsible for managing the risks of online abuse. The article underscores the need for a 'critical pedagogy' of online abuse, but it also argues that social media is rendering the homosociality and misogynist strains of online publics visible and therefore contestable.
I aimed to show how the sociotechnical fit model may be employed to understand users' perception of the usefulness of enterprise social networks (ESNs). Specifically, I examined the fit between organization, technology, and employee as a determinant of the perceived usefulness of ESNs. Participants were 275 employees of JA Company who had previously used an ESN, and they completed measures of organizational factors, ESN characteristics, task characteristics, organization–technology fit, task–technology fit, perceived ease of use, and perceived usefulness. Results of structural equation modeling showed that organization–technology fit differed based organizational support but not the technological characteristics of ESNs; task–technology fit was influenced by ESN technological features, task features, and organization–technology fit; and there were significant relationships between organization–technology fit and perceived usefulness, between perceived ease of use and perceived usefulness, and between task–technology fit and perceived ease of use. The research findings contribute to understanding of the roles of organization–technology–human fit constructs that drive people's perception of usefulness in the context of ESNs.