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Chinese Media in Africa: Perception, Performance, and Paradox is a contribution to the debate on Chinese media expansion into Africa. Interviews bring to light the paradoxical nature of Chinese media organizations that both preach equality with Africa and simultaneously promote Chinese hegemony in the media.

"Media Culture in Transnational Asia: Convergences and Divergences examines contemporary media use within Asia, where over half of the world's population resides. The book addresses media use and practices by looking at the transnational exchanges of ideas, narratives, images, techniques, and values and how they influence media consumption and production throughout Asia, including: Sri Lanka, Bangladesh, South Korea, Singapore, Vietnam, Afghanistan, Iran and many others. The book's contributors are especially interested in investigating media and their intersections with narrative, medium, technologies, and culture through the lenses that are particularly Asian by turning to Asian socio-political and cultural milieus as the meaningful interpretive framework to understand media. This timely and cutting-edge research is essential reading for those interested in transnational and global media studies"--

El presente estudio comprueba la teoría de la exposición selectiva durante las elecciones nacionales españolas de 1996. Se analizan dos hipótesis principales. En la primera de ellas se exploran las relaciones entre el recuerdo de voto y el consumo de medios de difusión, es decir, la tendencia de los ciudadanos a preferir aquellos medios que son consonantes con su ideología y creencias políticas y a rechazar aquellos que perciben que son disonantes con ellas. La segunda hipótesis está dirigida a comprobar que los medios españoles poseen una agenda altamente politizada mediante un análisis del contenido de algunos periódicos nacionales (El País y El Mundo), locales (Diario de Navarra y Diario de Noticias) y dos cadenas de televisión (TVE1 y Antena 3). ; The present study tests the theory of selective exposure during 1996 national election campaign in Spain. Two main hypothesis are explored. The first one concerns the relationships between vote recall and media consumption, that is to say, the tendency of citizens to prefer media which are consonant with their ideology and political beliefs and to reject those which they perceive as dissonant with them. The second hypothesis objective is to prove that media in Spain have a highly politicized agenda analyzing the content of some national newspapers (El Pais and El Mundo) and two television channels (TVE1 and Antena3).

Die vorliegende empirische Studie zum Medien- und Freizeitverhalten von Jugendlichen in der DDR wurde durch die "Erhöhung der Massenwirksamkeit" der Medien motiviert. Der erste Teil untersucht die Mediennutzung nach folgenden Gesichtspunkten: (1) hinsichtlich der Nutzung einzelner Medien; (2) hinsichtlich der Nutzung der Medien durch verschiedene Gruppen der Jugendlichen. Der zweite Teil widmet sich den kulturell-künstlerischen Interessen und Verhaltensweisen im Freizeitverhalten Jugendlicher. Gefragt wird hier nach den Freizeitwünschen und -interessen sowie dem Interesse an verschiedenen Kunstgattungen. Im Schlußteil werden Folgerungen für die Kulturarbeit unter Jugendlichen gezogen. (pmb)

Current trends of globalization have influenced the social, economic, and political framework of national media worldwide. In recent years, the field of media studies has focused on globalization as a phenomenon that has greatly impacted the production and reception of media formats. By reshaping local economies, diversifying societies, and introducing digital technologies, the globalization of media has enacted a process of re-definition of national and local broadcasting. Beyond Monopoly: Globalization and Contemporary Italian Media examines the impact of globalization on contemporary Italia

The digitalization and personal use of media technologies have destabilized the traditional dichotomization between mass communication and interpersonal communication, and therefore between mass media and personal media (e.g. mobile phones, email, instant messenger, blogs and photo-sharing services). As private individuals use media technologies to create and share personal expressions through digital networks, previous characteristics of mass media as providers of generally accessible information are no longer accurate. This article may be situated within a medium-theoretical tradition, as it elucidates technical and social dimensions of personal media and revises the distinction between mass media and personal media. A two-dimensional model suggests locating personal media and mass media according to an interactional axis and an institutional/professional axis: personal media are de-institutionalized/de-professionalized and facilitate mediated interaction. The implementation of digital media technologies has important consequences for social networks and fits well within a theoretical discussion of the post-traditional self.

In order to analyse "person-to-person" involvement in mass media content between an audience member and a "media personality," the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with persons in the media content, was defined, operationalized and used in an empirical study. Guiding the empirical analysis was a model of individual mass media use which brings together: (1) those social/psychological structures that affect need fulfillment possibilities, relating these to (2) mass media exposure, and (3) media interaction, and ending with (4) some consequences of the latter. The results shown how media interaction can be related to certain characteristics of the audience member's individual and social situation as well as to certain patterns regarding consumption of various types of media fare. The results also indicate that media interaction may possibly lead to increased dependency on the mass media as well as to tendencies to use the media, as opposed to other sources of "company," at times of loneliness.

Intro -- Contents -- INTRODUCTION, by Elizabeth Fox and Silvio Waisbord -- CHAPTER ONE: Latin Politics, Global Media, by Elizabeth Fox and Silvio Waisbord -- CHAPTER TWO: Transforming Television in Argentina: Market Development and Policy Reform in the 1990s, by Hernán Galperín -- CHAPTER THREE: Mass Media in Brazil: Modernization to Prevent Change, by Roberto Amaral -- CHAPTER FOUR: The Triumph of the Media Elite in Postwar Central America, by Rick Rockwell and Noreene Janus -- CHAPTER FIVE: The Reform of National Television in Chile, by Valerio Fuenzalida -- CHAPTER SIX: The Colombian Media Modes and Perspective in Television, by Fernando Calero Aparicio -- CHAPTER SEVEN: Mexico: The Fox Factor, by Rick Rockwell -- CHAPTER EIGHT: Mexico and Brazil: The Aging Dynasties, by John Sinclair -- CHAPTER NINE: The Transitional Labyrinth in an Emerging Democracy: Broadcasting Policies in Paraguay, by Aníbal Orué Pozzo -- CHAPTER TEN: Peruvian Media in the 1990s: From Deregulation to Reorganization, by Luis Peirano -- CHAPTER ELEVEN: Television and the New Uruguayan State, by Roque Faraone -- CHAPTER TWELVE: Venezuela and the Media: The New Paradigm, by José Antonio Mayobre -- References -- Contributors -- Index.

A southern view of media and democracy can benefit from the insights produced by theories of media and development. These highlight critical political questions on the reach of media, its content, state control, alternative media, journalists and public participation, and ultimately the impact of the media. The same theories can also give insight into the understanding of the media and the 'public sphere' in the South, and their place in southern democracy. In the end, the question of democracy and media in the South also needs to be understood in relation to democracy and media in global terms. (ROAPE/DÜI)

The term 'media event' has been coined as a narrative form of mass media communication. The article critically reflects this concept in the context of global public communication. The author argues that a variety of event-spheres can be identified which represent discursive spheres in a global public space.

In THE TWO VIRTUALS, Alex Reid shows that to understand the relationship between our traditional, humanistic realm of thought, subjectivity, and writing and the emerging virtual space of networked media, we need to recognize the common material space they share. The book investigates this shared space through a study of two, related conceptions of the virtual. The first virtual is quite familiar; it is the virtual reality produced by modern computing and networks. The second, less familiar, virtual comes from philosophy. It lies in the periphery of more familiar postmodern concepts, such as deconstruction, the rhizome, and simulation. In drawing the connection between the two virtuals of philosophy and networked media, Reid draws upon research in computers and writing, rhetoric and composition, new media studies, postmodern and critical theory, psychology, economics, anthropology, and robotics.

Recent analysis of interactions and relations between media, individuals and organizations is commonly based on the notion of mediatization. Research in journalism and media studies, political studies as well as business studies has explored mediatization as prevailing transformation influencing communication activities of individuals as well as organizations. In the field of organizational studies an increasing interest has been paid to the mediatized settings in which organizations conduct their activities. But despite the growing interest we still lack a sufficient understanding of the inner dynamics of these processes. Contemporary research often focuses on the effects of mediatization and, therefore, relatively little is known about how agents are involved in the creation, maintenance, reshaping and interruption of the institutional properties of mediatization. This article seeks to examine the dynamics of mediatization and how it is shaped, reproduced and reshaped through activities of individual corporations. The aim of the article is to show how mediatization evokes processes of skilful and purposeful activities of actors involved in the creation, maintenance and disturbance of the shared rules, norms and practices that guide organizations in their effort to deal with media-related issues. The article, therefore, goes beyond examining the media activities of individual organizations as a result of mediatization, and focuses on these activities as a constituent of the processes in which mediatization is reconstructed and enacted. The analysis is based on a study of 13 Swedish publicly listed corporations and their media activities. The material was collected through in-depth semi-structured interviews and participant observations.