Suchergebnisse

Purpose is to determine the type of relationship between the credit operations of a commercial bank, using the example of JSC "Kaspi bank", and loans in the economy of Kazakhstan, as well as to determine the profitability of the bank under study through forecasting. Design / Method / Approach. In the research used a correlation analysis of data on loans provided by Kaspi bank JSC and data of the National Bank of Kazakhstan. Findings. Analytical data on the activity of the bank under study in the banking system of Kazakhstan; the relationship between the loans of the investigated bank and loans in the economy of Kazakhstan was established; Several methods for forecasting the profitability of a commercial bank have been proposed. Practical implications. The proposed approach allows commercial banks in the market conditions to forecast their profitability in the short and medium term, taking into account the pessimistic and optimistic scenarios of development of activity. Originality/Value. The article explored the nature of the relationship between the credit activity of a large private bank and loans in the economy of Kazakhstan through correlation. It is proposed to investigate the relationship of financial institutions in the economy and the results of their activities through mathematical modeling, in particular correlation analysis, without using the traditional method (for example, calculation of specific gravity). Paper type - empirical.

Purpose. Purpose of the research is to analyze the Foresight Competencies as a component of the dynamic capabilities of enterprises. Deisgn/Method/Approach. The method of this research is a theoretical analysis of the place of Foresight Competencies in the structure of dynamic capabilities of enterprises. Findings. The Foresight is a system of methods for the transformation of priorities in the area of economy and production, social and cultural development. Analysis of Foresight Competencies as a component of dynamic capabilities of enterprises demonstrates their leading role in the implementation of the remaining components of dynamic capabilities, as well as the fact that the Foresight of enterprises exerts a transformative impact on the development of the system, helping to convert, rather than only predict, the development of a sector or an enterprise. The Foresight includes the application and transformation of enterprises' routine work, as well as innovations in production and industrial relations. It aims at selecting and using the change markers − weak and strong signals of future and probable changes. Theoretical and practical implications. Active and accurate identification of these markers of change, including the a мlication and modification of the enterprises' routine work makes it possible not only to predict implicit trends but also to intervene in the course of processes, adjusting them with the least amount of utilized energy and resources. In addition, it allows influencing both the markets themselves and the reality of enterprise activity as a whole. Given the Foresight Competencies, an enterprise not only efficiently adapts to the changes in the environment (market), but also participates in changing it. Originality/Value. In the present article, for the first time, the concepts of dynamic abilities and Foresight Competencies are correlated, the Foresight Competencies are considered as a component of dynamic capabilities of the enterprise as a whole. The role of routine components of vital activity of the enterprise is noted in the context of the study of dynamic capabilities. Paper type - conceptual.

Purpose. Although the dynamic capability concept has been one of the most researched topics in strategic management in recent years, it is not commonly defined in theory and hardly applied in practice. For this reason, the authors decided to re-evaluate dynamic capability literature. Design/Method/Approach. Systematic literature review. Findings. Various discrepancies concerning the very nature of dynamic capabilities and their impact on firm performance are identified that need to be resolved. Theoretical implications. For the purpose of enabling more precise prediction, it is recommended to contrast various dynamic capability concepts, reducing the number and increasing the predictability of the contingencies involved. It is advised to develop these scenarios based on the various seminal papers on dynamic capabilities, grounded in empirical research and supported by specific examples. Practical implication. It is concluded that there is a generalized version of the dynamic capability concept that allows one to understand the rough outline of dynamic capability theory. However, it is noted that this generalized, contingency-based version compromises the prediction of specific dynamic capability deployment outcomes, therefore hindering dynamic capabilities in gaining practical application. Originality/Value. Complementary and opposing views on the characteristics, causalities and contingencies of the dynamic capability construct are combined and contrasted respectively. Research limitations/Future research. The paper highlights avenues for further research by contrasting, rather than merging, different perspectives. Paper type - сonceptual.

Purpose - to highlight conceptual foundations of the theory of dynamic capabilities of an enterprise and to reveal its application potential. Results. The present research identified relevant problematic aspects of the theory of dynamic capabilities of enterprises and highlighted the ways of their solution. First, it is an imperative for the further development of fundamental base of the theory of dynamic capabilities and finding a scientifically-substantiated effective empirical procedure for their measurement. Second, there is a limited penetration of the concept of dynamic capabilities into Ukrainian scientific community and the existence of difficulties in the interpretation of the theoretical and applied English-language developments. The article revealed historical and scientific-methodical provisions for the formation of the theory of dynamic capabilities of enterprises. Authors defined conceptual provisions of the Western founders of the theory of dynamic capabilities and scientific coverage of this direction of research in Ukraine. The paper considers the potential of the application of theoretical-practical foundations of dynamic capabilities at enterprises. Methodological solutions are presented to measure the dynamic capabilities of Ukrainian enterprises. Originality/value/scientific novelty of the research. Authors conceptualized the logic of formation of the theory of dynamic capabilities and identified promising directions of its transformation in terms of studying the basic factors that affect the performance of key human resources; the ability is proven to implement the applied measures in countries with a different type of economic system, in different sectors and markets by enterprises engaged in commercial and non-profit activities regardless of their type and size; the basics of methodology were developed for the adaptation of the English-language methodological developments to the level of their practical application at Ukrainian enterprises with the possibility of obtaining statistically significant results and their further application in order to improve efficiency. Practical importance of the research. Results of the research provide the Ukraine-language scientific community with the possibility to explore the potential of the theory of dynamic capabilities, to create the possibility for enterprises employees to self-diagnose dynamic capabilities and to make comparisons over time of their own achievements with the success of other participants in market relations. Research limitations/Future research. The prospect of further research is to develop a comprehensive applied mechanism for measuring the dynamic capabilities of an enterprise, which would allow the design and implementation of measures to improve profitability, as well as attaining competitive success over tactical period and maintaining it over strategic period. Paper type - theoretical.

Purpose - to expand theoretical idea of model functioning concerning the integrative principles of marketing communication activity of the Ukrainian exhibition companies. Design/Method/Approach. This research used methods of comparison, systematization and generalization, the analysis of the peculiarity of exhibition services positioning, integrative methods in managing functions of the exhibition company, methods of digital marketing and web analytics in the context of an integrated understanding of conversion and modelling of marketing communications attributes. Findings. The AIDAOUC(s) model of considering and communication support for the integration of interest, attention, wishes and interaction of stakeholders in space of partner marketing of the exhibition companies as improved. Theoretical and practical implications. The theoretical aspects for positioning of exhibition services in the complex of integrative communication marketing are developed. Communication features which have exhibition services, and eight components of the integrated approach to their management on the basis of model 8Ps are reflected. The practical value is to define success rate for an exhibition action when implementing the AIDAOUC (s) models. Social implications. The social value of research consists in strengthening of tolerance at interaction with consumers and marketing value at communication influence on target audiences. It can be provided due to the development of national identity and semantic features of a trademark or brand. Originality/Value. The scientific novelty of research consists in taking into account the optimization of internal management influences updating capital assets the exhibition objects. There are changes in the distribution of funds in the budget in the complex of integrated marketing communications during the analysis of interests the wishes of the economic agents. Also the novelty consists in the communication support for promotion of services of the exhibition company for satisfaction of the target clients and stakeholders. Research limitations/Future research. Prospects for further research is deepening the evaluation of interaction and interrelation determinants of elements of marketing communications during the system integration in virtual information space. Paper type - theoretical.

Purpose - to analyse the role of artefacts in creativity as a microfoundation for dynamic capabilities. Design/Method/Approach. This conceptual study aims at identifying core aspects of the physical workspace towards power representations and power symbols and delineates impact factors on creativity and its possible implications on the dynamic capabilities of the firm. Findings. We suggest that creativity, believed to be a core aspect for innovation, is a microfoundation and one of the most critical elements of dynamic capabilities to sustain and foster the evolutionary and entrepreneurial fitness of the firm. Practical implications. While it has been shown that hierarchies and power symbols affect the creative performance within a firm, research on the role of physical space as representation of power and its effect on creativity is still limited. Focusing on artefacts might help firms to evoke creativity and, thus, increase innovativeness and dynamic capabilities of a firm. Originality/Value. In fast-paced, globally competitive business environments, sustainable advantage requires unique and difficult-to-replicate dynamic capabilities. Analysis of microfoundations of dynamic capabilities usually goes only one level deeper, e.g. to the concepts of creativity and innovativeness. We made a further step and analyzed artefacts influencing these and other microfoundations. Paper type - conceptual.