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This book starts with the proposition that digital media invite play and indeed need to be played by their everyday users. Play is probably one of the most visible and powerful ways to appropriate the digital world. The diverse, emerging practices of digital media appear to be essentially playful: Users are involved and active, produce form and content, spread, exchange and consume it, take risks, are conscious of their own goals and the possibilities of achieving them, are skilled and know how to acquire more skills. They share a perspective of can-do, a curiosity of what happens next? Play can be observed in social, economic, political, artistic, educational and criminal contexts and endeavours. It is employed as a (counter) strategy, for tacit or open resistance, as a method and productive practice, and something people do for fun. The book aims to define a particular contemporary attitude, a playful approach to media. It identifies some common ground and key principles in this novel terrain. Instead of looking at play and how it branches into different disciplines like business and education, the phenomenon of play in digital media is approached unconstrained by disciplinary boundaries. The contributions in this book provide a glimpse of a playful technological revolution that is a joyful celebration of possibilities that new media afford. This book is not a practical guide on how to hack a system or to pirate music, but provides critical insights into the unintended, artistic, fun, subversive, and sometimes dodgy applications of digital media. Contributions from Chris Crawford, Mathias Fuchs, Rilla Khaled, Sybille Lammes, Eva and Franco Mattes, Florian 'Floyd' Mueller, Michael Nitsche, Julian Oliver, and others cover and address topics such as reflective game design, identity and people's engagement in online media, conflicts and challenging opportunities for play, playing with cartographical interfaces, player-emergent production practices, the re-purposing of data, game creation as an educational approach, the ludification of society, the creation of meaning within and without play, the internalisation and subversion of roles through play, and the boundaries of play

Раздзел IV. Медыя ў развіцці камунікацыйнай прасторы горада ; Китай – важный экономический и политический партнер стран­членов ЕАЭС, в связи с чем важно изучение его медиаобраза в национальных СМИ этих государств. Однако исследователи уделяют данному вопросу мало внимания. Поэтому целью нашего исследования стало выявление особенностей формирования медиаобраза Китая в российских, белорусских и казахстанских массовых и деловых СМИ. Результаты исследования позволяют установить особенности репрезентации КНР в СМИ и взаимоотношений между странами. Полученные результаты могут быть использованы для проведения дальнейших научных исследований или обучения студентов по направлению «Журналистика», а также в практике массмедийных кампаний. ; China is an important economic and political partner of the EAEU member countries, in connection with which it is important to study its media image in the national media. However, researchers pay little attention to this issue. Therefore, the aim of our study is to identify the features of the formation of the media image of China in the Russian, Belarusian and Kazakh mass and business media. The results of the study allow us to establish the features of the PRC representation in the media and relations between countries. The results can be used for further research or training students in the field of «Journalism», as well as in the practice of media campanies.

Employing original, on-site EuroMaidan Protest-Participant Survey data collected by the author in Kyiv between November 26, 2013, and January 13, 2014, triangulated with interview, focus group, and documentary data, the article contextualizes who was the average EuroMaidan protester and what did they want? Yet, the main focus is on the question of how the protest participants were mobilized. Making a contribution to several ongoing debates regarding the micro-level foundations of protest, the article elucidates that while social media and internet news sites played an important role in diffusing information and framing protest claims, they are not in themselves mobilizing. The author argues that social media can compound and facilitate the role of pre-existing social network ties that are more influential in the mobilization process. Adapted from the source document.

At a time of significant change in the precarious world of female individualization, this collection explores such phenomena by critically incorporating the parameters of popular media culture into the overarching paradigm of gender relations, economics and politics of everyday life.