Performance-Based Compensation and Employee Output of Microfinance Banks in Enugu State, Nigeria
In: International Journal of Interdisciplinary Research in Marketing and Management, Volume 10, Number 3, July-August, 2023
2157 Ergebnisse
Sortierung:
In: International Journal of Interdisciplinary Research in Marketing and Management, Volume 10, Number 3, July-August, 2023
SSRN
In: International review on public and non-profit marketing, Band 9, Heft 2, S. 105-118
ISSN: 1865-1992
The purpose of this study is to determine the quality of services needed in lending at the BNI Bank Parigi Branch. The theory used in this study is a theory of service quality proposed by Zeithhaml in Hardiansyah (2011:46), which consists of Tangible, Reliabelity, Responsiviness, Assurance, danEmphaty. This research uses descriptive qualitative type, with the number of informants involved as many as 6 people with Purpossive techniques. Data collection techniques in this study through observation, interviews and documentation. With the data analysis method used in this study is an interactive data analysis model with steps: condensing data, presenting data, and drawing conclusions or verification. From the results of research that is known about the quality of loans provided by the approved BNI Bank Parigi Branch, this can be seen after going through the data analysis process related to the discussion made as a reference, there are still two that are not well implemented, second this aspect is responsiveness and assurance. While the other three aspects have been well implemented, namely: 1) Tangibles, where in the service the BNI Branch Office itself is supported by a variety of good facilities, such as waiting room facilities that are easy to open and cool and well organized, in service as well provided with service aids such as computers, internet networks, printers that are used for administrative purposes, even vehicles for motorbikes for marketing employees to directly by prospective buyers; 2) Reliability, where in carrying out its service duties, employees have been able to work well by minimizing problems in their services, all employees in this government can also use the tools in the service process quite well; 3) Guarantees are carried out properly, where in their services they prioritize the interests of service users. The Parigi Branch BNI Branch Office, this delay is related to completeness issues, incomplete loan application projects, and so on.The requested liquid funds; and 4) Empaty is well implemented because in its service, BNI Office employees in the Parigi Branch serve politely, build good relationships through services related to doing and polite speech in their services. Employees also serve by not being discriminatory or discriminating who they serve.
BASE
The purposes of this research were to identify the perception of customers towards Krung Thai Bank's image and to understand the customer attitude towards Krung Thai Bank's image in Bangkok, Thailand. This research utilized quantitative approach and used questionnaire as data collection tool. A sample size of 420 respondents was selected by simple random sampling. The findings revealed that the majority of respondents received information, news, and feeds concerning the bank through televisions the most. This information channel had significantly influenced on the customers and their decisions to utilize the bank's products and services. From the information concerning the attitudes towards overall image of the bank, it was found that the majority respondents rated the bank's image at the good level. The top three average attitudes included the bank's images in supports government's monetary policies, being renowned and stable, and contributing in economical amendments and developments, with the mean average of 4.01, 3.96 and 3.81 respectively. The attitudes toward the images included a business leader in banking, marketing, and competitions. Offering prompt services, and provided appropriate servicing time were rated moderate with the attitudes of 3.36 and 3.30 respectively.
BASE
Following the accession of Romania to the European Union, the services sector has made important progress. Currently, this sector exceeds 50% of Romania's GDP. Banking has an important role in the economy by making financial intermediation, attracting deposits and placing credits. The increase in the number of banks on the Romanian market has led to intensification of competition and especially the awareness of the quality of online banking services offered. Therefore, the bank management has to take into account not only the" quality desired or achieved by the bank", but also the quality perceived by the customer. In this paper we will start with an introduction of bank sector, then the we will present the methodology of research.The design of interview guide is the next step and in the main part of the paper is the analyses of data obtained and interpretation of results.
BASE
In: Asia Pacific journal of marketing and logistics, Band 33, Heft 1, S. 185-204
ISSN: 1758-4248
PurposeThe purpose of this paper develops a conceptual model of social influence for Internet banking adoption (IBA) using social networking platforms (SNPs). It identifies the antecedents of social influence that can positively and negative influence the IBA among a targeted population of conventional and Islamic banks. Moreover, this paper contributes various factors to social influence theory with the purpose of enhancing its implication in the context of Internet banking uptake in developed and developing countries.Design/methodology/approachThis study uses a social constructivism approach to understand customer experiences, thoughts, knowledge, awareness and perceptions in relation to IBA. For this study, data were collected from 30 respondents using semi-structured interviews and purposive sampling.FindingsSocial influence comprises customer recommendations, suggestions, ratings, reviews, experiences and thoughts regarding the IBA of Islamic and conventional banks. The findings reveal that social reviews, social experts, social consensus, social responsibility and social perceptions are the key antecedents of social influence that can enhance IBA of SNPs. The research finds that positive social reviews, expert support, consensus, social responsibility and social perceptions are significant in relation to conventional Internet banking. The respondents revealed serious concerns about the privacy of their personal and financial information especially in relation to Islamic banks.Research limitations/implicationsThe effective and well-organized use of SNPs can foster service reviews, word of mouth, higher levels of service awareness, interactive communication, social consensus and social trust to drive the adoption of Internet banking. This study proposes the conceptual model which has positive business implications and provides the banks direction to use the SNPs to their advantage to influxes their customers to adopt the use of Internet banking.Originality/valueMost previous studies have used technology acceptance model, theory of planned behavior and unified theory of acceptance and the use of technology theories in the adoption of technology and IBA. These theories have not fully illuminated the role of social content as a way to enhance or decrease the number of customers in conventional and Islamic banks. This study develops social influence theory by exploring several dimensions (i.e. social reviews, awareness, consensus, cooperation and experts support) in the context of IBA for users of SNPs. Social influence can create more reviews and can lead to more prepurchase information. It can drive customer inquiries and engagement and can inform purchase decisions for IBA. On the other hand, it can motivate existing customers of Islamic banks to use conventional banking services due to effective word of mouth.
In: Administrative Sciences: open access journal, Band 12, Heft 4, S. 148
ISSN: 2076-3387
The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via Smart-PLS (3.0). The findings showed that social media marketing activities, namely customization, entertainment, and promotions, were reported to have the highest impact on trust and loyalty. This study emphasizes the role of trust as mediating brand loyalty in social media marketing. The implications for marketing managerial and future research are discussed.
In: Information & Media, Band 78, S. 105-121
ISSN: 2783-6207
The aim of this article is to analyze the peculiarities of content marketing and to state content applicability in bank communication in social media. In the theoretical part of this article, we are reviewing the concept of content marketing, its types and features. The empirical part of this article identifies content marketing usage in bank communication on Facebook. Research was carried out by using these methods: qualitative and quantitative content analysis, observation, summarizing and comparison. It was discovered that banks use content marketing in their communication on Facebook. The main types of content were distinguished – photos, links, text and analyzed customer's feedback, their reactions to the submitted content and cooperation. The insights of this article can be beneficial for businesses and organizations that implement content marketing processes in their communication on social media.
Located in the Theban Necropolis of the Luxor west bank, the village of al-Qurna was central in the large-scale supply of ancient Egyptian antiquities to private and institutional collectors during the eighteenth and nineteenth centuries. As a result, the quantity of antiquities being offered for sale to individual travellers diminished steadily. The continuing high demand for Egyptian artefacts under the influence of ever-expanding international tourism and the increasing impact of twentieth-century antiquities legislation gave rise to a new industry at al-Qurna: the production of fakes to be sold as genuine antiques and the production of Egyptian artefacts for sale to international visitors. This article explores the close connections between the archaeological landscape of the Theban Necropolis, international tourism, and the artisanal production and marketing of artefacts of ancient Egyptian design by local craftsmen.
BASE
Located in the Theban Necropolis of the Luxor west bank, the village of al-Qurna was central in the large-scale supply of ancient Egyptian antiquities to private and institutional collectors during the eighteenth and nineteenth centuries. As a result, the quantity of antiquities being offered for sale to individual travellers diminished steadily. The continuing high demand for Egyptian artefacts under the influence of ever-expanding international tourism and the increasing impact of twentieth-century antiquities legislation gave rise to a new industry at al-Qurna: the production of fakes to be sold as genuine antiques and the production of Egyptian artefacts for sale to international visitors. This article explores the close connections between the archaeological landscape of the Theban Necropolis, international tourism, and the artisanal production and marketing of artefacts of ancient Egyptian design by local craftsmen.
BASE
Purpose of the study: The purpose of this paper is to examine the determinant factors that influence consumer switching intentions from conventional banks to Islamic banks in Central Java, Indonesia. Methodology: This study is quantitative research in which data is collected by using a survey with the questionnaire. Data was collected by distributing questionnaires to 480 Muslim respondents who were still registered as customers at three conventional government banks in Indonesia using purposive sampling techniques and analyzed with SEM-AMOS v24. Main Findings: The result showed that all out of the hypotheses tested, there is only one hypothesis that was rejected, is the fourth hypothesis. This research reveals that consumer trust in Islamic banks, consumer awareness and religiosity had a positive and significant effect on attitude toward Islamic banks. Furthermore, consumer awareness and religiosity are also able to predict consumer switching intentions at Islamic banks but consumer trust toward Islamic banks has insignificant consumer switching intentions at Islamic banks. Applications of this study: Based on the results of the study, conventional bank consumers' intentions to switch to Islamic banks are influenced by consumer awareness, level of religiosity, and consumer attitudes toward Islamic banks. Furthermore, this is becoming a very important concern for Islamic banks to pay more attention to the antecedents used in this study. Trust is an important predictor for companies in increasing intentions, in this study then it has not been proven to influence consumer intentions to move to Islamic banks. Trust will be able to increase intention if consumers have a good attitude towards Islamic banks. Novelty/Originality of this study: This study linked the variables of consumer awareness, religiosity, consumer trust, attitudes toward Islamic banks and consumer switching intentions on Islamic banks within a conceptual framework.
BASE
In: Occasional paper no. 76
In: The International journal of humanities & social studies: IJHSS
ISSN: 2321-9203
Social marketing is a discipline that combines ideas from commercial marketing and the social sciences to influence people's behaviour in a sustainable and cost-effective way. It is defined as the design, implementation and control of programmes, calculated to influence the acceptability of social ideas and involves consideration of product, planning, pricing, communication, distribution and marketing research. The goal of social marketing is always to change or maintain the behaviour pattern of people, and it does not focus on how people think or are aware of the social situation. Predominantly applied in public health, social marketing has thrived over the years in health promotion, injury prevention, environmental protection and community mobilisation.
The paper examines the application of social marketing principles on the formation and operations of the Coalition of Private Sector against COVID-19 (CACOVID) by the Central Bank governor with bankers, industrialists and other business leaders to support the presidential task force set up by the Federal Government in its response to COVID-19 in Nigeria. It also examines the planning processes involved, such as the purpose statement or the social situation of the study, situation analysis, target audience, marketing objectives, barriers or benefits and positioning statement. The paper is anchored on the Theory of Planned Behaviour, which explains that intentions to perform behaviours of different kinds can be predicted with high accuracy from attitudes toward such behaviours and their perceived behaviour control.
The CACOVID programme approach was effective because it led to the harvesting of humongous resources to support governments' efforts to tackle the pandemic in all areas of intervention.
In: http://hdl.handle.net/11540/11963
In March 2019, Niue became the 68th and most recent member of the Asian Development Bank (ADB). Niue faces significant challenges in achieving sustained social and economic development. It is one of the smallest countries in the world, with an estimated population of just 1,520 in 2018. In proportionate terms, Niue has experienced the largest population decline of any country in recent history. The resident population of the island was reported as 5,194 in 1966. Tourism development has been the main driver of economic growth in Niue. Improved flight connectivity, investment in accommodation facilities, and a coordinated marketing campaign have seen visitor arrivals rise from around 2,000 in 2005 to about 11,500 in 2017. At around eight visitors for every resident, this translates into one of the highest tourist-to-population ratios globally. Fiscal discipline, along with large and predictable inflows of overseas development assistance, have helped to ensure macroeconomic stability in Niue. The country's development has particularly benefited from its close relationship with New Zealand, which provides significant technical and financial assistance.
BASE
Zimbabwe is at a critical juncture. After dollarization and favorable economic factors fueled arecovery during 2009-12, Zimbabwe today faces slowing growth, a financial crisis, increasingly erratic weather patterns and rising poverty and inequality. To help respond to these issues, the Government of Zimbabwe (GoZ) has sought to examine and ultimately better manage its public expenditures, with a view to ensuring public spending is effective, efficient, equitable, and well-targeted to the needs of its changing population, especially the poor.
BASE