The Classification of Customers' Sentiment using Data Mining Approaches
In: Global social sciences review: an open access, triple-blind peer review, multidisciplinary journal, Volume IV, Issue IV, p. 146-156
ISSN: 2616-793X
Data mining is a procedure of extracting the requisite information from unprocessed records by using certain methodologies and techniques. Data having sentiments of customers is of utmost importance for managers and decision-makers who intend to monitor the progress, to maintain the quality of their products or services and to observe the latest market trends for business support. Billions of customers are using micro-blogging websites and social media for sharing their opinions about different topics on daily basis. Therefore, it has become a source of acquiring information but to identify a particular feature of a product is still an issue as the information retrieves from varied sources. We proposed a framework for data acquisition, preprocessing, feature extraction and used three supervised machine-learning algorithms for classification of customers' sentiments. The proposed framework also tested to evaluate the system's performance. Our proposed methodology will be helpful for researchers, service providers, and decisionmakers.