Suchergebnisse

Reviews how children change from birth of eight years of age, in terms of perception, conceptual powers, memory and language, and relates this knowledge to responsible marketing. Deals with each of these cognitive development aspects in turn: perception and attention involve ignoring irrelevant stimuli, conceptual development involves seeing the similarities between, for instance Coke and Pepsi, memory development means faster processing capacity, and language development is much faster in terms of comprehension than of production. Applies these child development findings to child marketing: gaining children's visual attention means giving them enough variety in images, product awareness depends on conceptual development, knowing that children understand more than they say means that quite complicated phrases can be used in adverts, and the difference between memory precision and recall requires that advertising messages must be recalled by children at the appropriate time.

Natural selection has operated as strongly or more so on the early stages of the lifespan as on adulthood. One evolved feature of human childhood is high levels of behavioral, cognitive, and neural plasticity, permitting children to adapt to a wide range of physical and social environments. Taking an evolutionary perspective on infancy and childhood provides a better understanding of contemporary human development, predicting and understanding adult behavior, and explaining how changes in the early development of our ancestors produced contemporary Homo sapiens.