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The anti-sceptical relativism and self-conscious rhetoric of the pragmatist tradition, which began with the Older Sophists of Ancient Greece and developed through an American tradition including William James and John Dewey has attracted new attention in the context of late twentieth-century postmodernist thought. At the same time there has been a more general renewal of interest across a wide range of humanistic and social science disciplines in rhetoric itself: language use, writing and speaking, persuasion, figurative language, and the effect of texts. This book, written by leading scholars, explores the various ways in which rhetoric, sophistry and pragmatism overlap in their current theoretical and political implications, and demonstrates how they contribute both to a rethinking of the human sciences within the academy and to larger debates over cultural politics

Intro -- Contents -- Preface to the Second Edition -- Acknoledgments for the First Edition -- Exordium -- 1 How to do a Rhetorical Analysis of Economics, and Why -- 2 The Literary Character of Economic Science -- 3 Figures of Economic Speech -- 4 The Rhetoric of Scientism: How John Muth Persuades -- 5 The Problem of Audence in Historical Economics: Robert Fogel As Rhetor -- 6 The Lawyerly Rhetoric of Coase's "The Nature of the Firm" -- 7 The Unexamined Rhetoric of Economic Quantification -- 8 The Rhetioric of Significance Tests -- 9 The Poverty of Economic Modernism -- 10 From Methodoloy to Rhetoric -- 11 Anti-Rhetoric -- 12 Since Rhetoric: Prospects for a Scientific Economics -- Bibliography -- Index.

Development of the cochlear implant, discussed in this article, depended vitally on deaf people being persuaded to undergo implantation. Media "reconstruction" of the device as the "bionic ear" was typically encouraged by implant pioneers. Unexpectedly, however, a "counter-rhetoric" based on a very different understanding of deafness emerged. With it, deaf people are slowly succeeding in gaining influence over the further deployment of the technology. The analysis suggests modifications to existing theoretical models of technological change in medicine.

"Few developments in contemporary politics are more striking than the frequency with which the term "fascist" is used to describe specific actors and groups. This marks a qualitative shift in our political discourse. For decades, "fascist" was an epithet used to brand one's political opponents, regardless of political ideology or governing philosophy, but most often to attack a specific individual. With the rise of extremist parties and candidates in Europe, the U.S., and around the globe, however, even mainstream political commentators have begun using the term "fascism" to describe what they see as a dangerous movement that has revived and repackaged many of the strategies long thought to have been relegated to the margins of political rhetoric. This book defines and interprets the common persuasive devices that characterize fascist discourse to understand the nature of its enduring appeal, and which has resurfaced as one of the most pressing problems of our time. A definition of fascism that guides the contributors here draws from the work of Kenneth Burke: the sustained and systematic deployment of rhetorical devices aimed at promoting the cult of irrationality by identifying both the victimhood and the inborn dignity of a newly crystalized social group, sanctioned by tradition, whose rebirth requires the spiritualization of injustice and internal and external purification through redemptive violence. This definition has much in common with established understandings of fascism, but a rhetorical approach emphasizes less how fascism manifests itself in parties, platforms, regimes, movements, and organizations, but rather on the tendencies in language itself that make these manifestations possible. Introductory chapters focus on general theories of fascism drawn from 20th-century history and theory. The remaining chapters investigate specific historical figures and their relationship to contemporary rhetorics. As indicated by their titles, each chapter focuses on defining a specific rhetorical device that seems characteristic of fascist rhetoric. This book does not promise a comprehensive inquiry into all aspects of fascism. The topics were selected by the authors based on their own expertise and because they illuminate a specific rhetorical device. A reader, by the end, should have acquired many of the conceptual critical resources by which to identify familiar fascist strategies of persuasion and propaganda"--

Rhetoric is a persuasive device that has been studied for centuries by philosophers, thinkers, and teachers. In the political sphere of the Trump era, the bombastic, social media driven dissemination of rhetoric creates the perfect space to increase its effect. Today, there are clear examples of how rhetoric influences policy. This Article explores the link between divisive political rhetoric and policies that negatively affect minority health in the U.S. The rhetoric-policy-health (RPH) paradigm illustrates the connection between rhetoric and health. Existing public health policy research related to Health in All Policies and the social determinants of health combined with rhetorical persuasive tools create the foundation for the paradigm.