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This research aims to investigate the effect of the social customer relationship management (CRM) process on achieving superior levels of costumers and financial performance. The object of this research is the Iraqi firms at the Iraqi environment market, while the subject is more than 200 respondents. Six variables from the research data were gathered through an instrument model invalid form that structured to be measured through reliable questionnaires. Statistical Analysis of the research data used partial least squares structural equation modeling with the significance in accordance with the output of SPSS 22.0. The findings indicate that the social CRM technologies of the firms improve the innovation activities on Both (services and products). This has a positive effect on the ability to achieve high performance through building customer-linking capabilities by adopting innovations, resulting in higher levels of efficiency. In exchange, higher levels of consumer contribution lead to having positive levels of customer and financial performance.

This paper reviews the arguments in favour and against the "Stability and Growth Pact" signed by the countries of the Euro area. We find the theoretical debate to be inconclusive, as both externality and credibility arguments can be reversed to yield opposite, and equally plausible conclusions. We therefore suggest the view that the stability pact is a social norm, and that adherence to that norm responds in fact to the need to preserve reputation in front of the other members of the European Union. Using this extreme but not implausible hypothesis, we build a simple model similar in spirit to Akerlof's (1980) seminal paper on social norms, and we show that reputational issues may cause the emergence of a stable and inferior equilibrium. We further show that, when with the enlargement a number of countries anxious to prove their 'soundness' will join the Union, the problems posed by the pact/social norm are likely to increase.

This paper reviews the arguments in favour and against the "Stability and Growth Pact" signed by the countries of the Euro area. We find the theoretical debate to be inconclusive, as both externality and credibility arguments can be reversed to yield opposite, and equally plausible conclusions. We therefore suggest the view that the stability pact is a social norm, and that adherence to that norm responds in fact to the need to preserve reputation in front of the other members of the European Union. Using this extreme but not implausible hypothesis, we build a simple model similar in spirit to Akerlof's (1980) seminal paper on social norms, and we show that reputational issues may cause the emergence of a stable and inferior equilibrium. We further show that, when with the enlargement a number of countries anxious to prove their 'soundness' will join the Union, the problems posed by the pact/social norm are likely to increase.

Maģistra darba "Klientu attiecību sociālās vadības ietekme uz klientu lojalitāti; sociālā tīkla Facebook piemērs" mērķis ir noteikt un analizēt faktorus, kas ietekmē lojālo klientu piesaistīšanu un noturēšanu sociālo mediju vidē klientu attiecību sociālās vadības kontekstā. Maģistra darba pirmajā nodaļā tiek aplūkoti jautājumi, kas skar klientu lojalitāti, klientu attiecību vadību, klientu lomu sociālo mediju kontekstā un klientu attiecību sociālo vadību. Šī teorētiskā apkopojuma rezultātā autore izdarīja secinājumus par klientu lojalitāti galvenajiem ietekmējošajiem faktoriem un klientu attiecību sociālās vadības ieguvumiem. Otrajā nodaļā autore aplūko sociālo mediju izmantošanas iespējas Eiropas Savienībā, izmantojot statistikas datus, novērtē sociālā tīkla Facebook iespējas komunikācijas veidošanā starp uzņēmumu un klientu, kā arī analizē divu Eiropā atpazīstamu uzņēmumu komunikāciju sociālo mediju vidē. Šīs analīzes rezultātā autore izdara secinājumus par klientu attiecību sociālās vadības attīstību Eiropas Savienībā un uzņēmumu iespējām sociālo mediju izmantošanā. Trešajā nodaļā autore aprobē pirmajā nodaļā analizētos teorētiskos aspektus un otrās nodaļas analīzes rezultātus, izstrādājot aptauju, ar kuras palīdzību autore noskaidro, vai uzņēmuma komunikācijai sociālajos medijos ir nozīmīga ietekme uz klientu lojalitāti. Pētījums tika veikts divos posmos, apkopojot respondentu viedokļus gan par vispārīgu sociālo mediju ietekmi, gan arī izplatot anketu caur divu uzņēmumu sociālo mediju lapām. Dati tiek analizēti ar faktoru analīzes, korelāciju analīzes un aprakstošās statistikas iespēju palīdzību. Analīzes rezultātā autore secina, ka klientu attiecību sociālā vadība ietekmē klientu lojalitāti. Maģistra darba saturs izklāstīts 127 lpp., ilustrēts ar 29 tabulām un 21 attēlu. Literatūras sarakstā iekļauti 69 literatūras avoti. Darbam pievienoti 4 pielikumi. Atslēgvārdi: klientu attiecību sociālā vadība, klientu lojalitāte, sociālie mediji, Facebook, korelāciju analīze, faktoru analīze ; The aim of master thesis "Impact of social customer relationship management on customers loyalty; example of social network Facebook" is to identify and analyze factors in social media environment that affect attraction and retention of loyal customers in the context of social customer relationship management. In the first chapter of master thesis author examined theoretical aspects concerning customer loyalty, customer relationship management, customers' role in social media environment and social customer relationship management. In the result of this theoretical reasoning author reached conclusions on the key factors influencing customer loyalty and benefits of social customer relationship management. In the second chapter author analyzes the use of social media in European Union by using statistical data, evaluates opportunities of social network Facebook in enhancing communication between companies and customers as well as analyze social media communication of two recognizable companies in Europe. As the result of this analysis author draws conclusions about the development of social customer relationship management in European Union and opportunities driven by social media for companies. In the third chapter author approbates theoretical aspects examined in first chapter and analysis made in the second chapter, by developing the customer survey which is used for clarifying whether company's communication in social media has a significant impact on customer's loyalty. The study was conducted in two phases. First, collecting the general views of respondents on social media communication between companies and customers and second, distributing questionnaire through social pages of two companies. Data is analyzed by using factor analysis, correlation analysis and opportunities of descriptive statistics. In the summary of the analysis, author concludes that social customer relationship management has significant impact on customer's loyalty. Contents of master thesis consist of 127 pages, incorporating 29 tables and 21 figures. A reference list contains 69 sources of literature. Four attachments were added to the thesis. Keywords: social customer relationship management, customer loyalty, social media, Facebook, correlation analysis, factor analysis

Intro -- Contents -- Series Foreword -- Preface -- Acknowledgments -- Chronology -- 1 Introduction -- 2 Religion and Worldview -- 3 Literature and Media -- 4 Art and Architecture/Housing -- 5 Cuisine and Traditional Dress -- 6 Gender Roles, Marriage, and Family -- 7 Social Customs and Lifestyle -- 8 Music and Dance -- Glossary -- Bibliographic Essay -- Index.

Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology, Jordan -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, University of Ilorin, Nigeria, Modupe Folarin, City University London, UK, Nasir Faruk, University of Ilorin, Nigeria -- Social customer relationship management (SCRM) : a strategy for customer engagement / Ameen Al-Azzam, Technical College in Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where it helps to be honest (and weird) / Kristen Smirnov, Whittier College, USA -- The effect of social networks on branding : a factorial analysis approach / Meriem Nouala, Sidi Bel Abbes University, Algeria, Marwa Imene Mekki, Sidi Bel Abbes University, Algeria / Abdelmadjid Ezzine, Sidi Bel Abbes University, Algeria -- Social media as social customer relationship management tool : case of Jordan Medical Directory / Wafaa A. Al-Rabayah, Independent Researcher, Jordan -- Determinants of brand recall in social networking sites / Kaan Varnali, Istanbul Bilgi University, Turkey, Vehbi Gorgulu, Istanbul Bilgi University, Turkey -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, University of Almeria, Spain, Laura Saraite, University of Almeria, Spain, Alejandro Saez-Martin, University of Almeria, Spain, Maria del Carmen Caba-Pérez, University of Almeria, Spain -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah, Independent Researcher, Jordan -- Opinion mining a tool for understanding customers : challenges and approaches / Rawan Khasawneh, Jordan University of Science and Technology, Jordan, Izzat Alsmadi, Boise State University, USA -- Sentiment analysis of social media as tool to improve customers' retention / Wafaa A. Al-Rabayah, Independent Researcher, Jordan, Ahmad Al-Zyoud, Yarmouk University, Jordan -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses? : the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Grand Valley State University, USA, Patience Taruwinga, Saint Joseph College, USA, Wafaa A. al-Rabayah, Independent, Jordan -- Using social strategy to retain customers : cases and tips / Wafaa A. Al-Rabayah, Independent Researcher, Jordan

Religion and worldview -- Literature and media -- Art and architecture -- Cuisine and dress -- Gender roles, marriage, and family -- Social customs and lifestyle -- Music, dance, and performing arts

The geography and history of Senegal -- Religion -- Literature, academics, and media -- Art and architecture -- Cuisine and traditional dress -- Family and gender -- Social customs and lifestyle -- Music, dance, and sports

Religion and worldview -- Literature and the media -- Arts and architecture -- Cuisine and dress -- Gender roles, marriage, and family -- Social customs and lifestyle -- Music, dance and performance -- Tourism and the natural environment

Religion and worldview -- Literature and media -- Art and architecture/housing -- Cuisine and traditional dress -- Gender roles, marriage and family -- Social customs and lifestyles -- Music and dance -- Changing landscape