Suchergebnisse

Marketization: Exploring the History and Geographic Expansion of Markets and Market Ideology -- Commodification as an Aspect of Marketization -- The Nature of Modern Marketization -- Stories from communist and capitalist Poland: Polish people on life values under marketization -- Temple Complexes as Neoliberal Marketscapes of Religion -- The Missing Market Orientation in the Market-Based Livelihood Programmes: A Case of Right Diagnosis but Wrong Pills -- Fair and ethical engagement of marginalized marketplace participants: The integrative justice model and Paryavaran Mitra, an organization working with ragpicking women in India -- Alternative to Marketization of Food and Its Implications for Quality of Life: Evidence from an Emerging Economy -- Chinese Marketization and Identity Project -- Commodification of Pilgrimage: The Pakistani Hajj Industry & Its Subalternalization Effects -- Celebrating Special Days in a Muslim Postmodern Society: Exploring Gift-Giving Tendencies of the New Middle Class Consumers in Turkey -- Epidemic Growth of Clinical Depression: Is Marketization a Cause or Consequence? -- Stigmatized Market in a Poor Economy -- A Sustainable Development View of Chile -- Marketization of International Volunteering: A critical postcolonial visual analysis of the Volunteer Tourism marketplace -- Selling Hope: Marketing and Religion in Freedom -- Exploring the Consumption Psychology of Indian Consumers: Tales of Materialism and Sustainability Consumption Experiences in a Marketized India -- A Macro marketing view of Location Based Services: a UK perspective -- Towards the Meaning Creation of Ethnonationalist Consumerism: Market, Nation and Ethnicity.

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research.

Marketization is a profound force transforming societies, including how people relate to and practice religion. Drawing from a synthesis of interdisciplinary studies, we approach marketization as a megatrend, explicating how its global spread beyond the advanced economies of the United States and Western Europe is leading to significant changes in religion and its marketplace articulations. We identify four specific ways in which marketization's global spread influences religion: detraditionalization, re-publicization, dedifferentiation, and deterritorialization. We map these four areas of influence at the intersection of religion and consumption. In so doing, we identify several under-theorized areas in consumer research and offer six future research directions: (1) new non-institutional stages of religious performance, (2) transhumanism as a new religion, (3) new religious authorities, (4) transnational networks of religious service movements, (5) prosperity religion in non-Western and non-Christian contexts, and (6) resistance to marketization. We advance marketing theory by drawing attention to the megatrend of globalizing marketization that we argue should inform the future of the study of religion in consumer research.

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research.

In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research.