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The relationship among media, politicians, and the public has been studied a lot, especially how the media's portrayal of politics affects people's (cynical) attitudes. Scholars know little about the antecedent of this assumed spiral of cynicism: How cynical are politicians and journalists about each other and about politics? Based on a survey among Dutch politicians and political journalists, the research presented in this article tries to fill this gap. The results show that politicians are rather cynical about media and journalists, especially when they feel media are out to set the political agenda. Journalists are equally cynical about politicians as the latter are about themselves, but it is a relative cynicism since it is lower than that of the general public. Journalists are, however, convinced that most politicians are driven by what we call 'media salacity,' a drive to get journalists' attention and coverage, a conviction shared, surprisingly, by the politicians themselves. [Reprinted by permission; copyright Sage Publications Inc.]

The relationship among media, politicians, and the public has been studied a lot, especially how the media's portrayal of politics affects people's (cynical) attitudes. Scholars know little about the antecedent of this assumed spiral of cynicism: How cynical are politicians and journalists about each other and about politics? Based on a survey among Dutch politicians and political journalists, the research presented in this article tries to fill this gap. The results show that politicians are rather cynical about media and journalists, especially when they feel media are out to set the political agenda. Journalists are equally cynical about politicians as the latter are about themselves, but it is a relative cynicism since it is lower than that of the general public. Journalists are, however, convinced that most politicians are driven by what we call "media salacity," a drive to get journalists' attention and coverage, a conviction shared, surprisingly, by the politicians themselves.

Die Media Study 1979 untersucht die Rolle des Fernsehens in der ersten
Direktwahl des Europäischen Parlaments im Jahr 1979. Es ist eine
länderübergreifende empirische Studie in neun Ländern. Dem Forscherteam
gehören Wissenschaftler aus jedem Land der Europäischen Gemeinschaft
an und beinhaltet die Sammlung und Analyse von Daten über die
Kampagnen-Aktivitäten der beteiligten Parteien, die Haltung von
Journalisten gegenüber Europa und den Wahlen, Berichterstattung über
die Wahlkampagne im Fernsehen, Wahrnehmung und Reaktionen der Wähler
auf die Kampagne aus jedem Land.