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Inspired by the Rhetoric Culture Project, this volume focuses on the use of imagery, narrative, and cultural schemes to deal with predicaments that arise during the course of life. The contributors explore how people muster their resources to understand and deal with emergencies such as illness, displacement, or genocide. In dealing with such circumstances, people can develop new rhetorical forms and, in the process, establish new cultural resources for succeeding generations. Several of the contributions show how rhetorical cultural forms can themselves create emergencies. The contributors bring expertise from a variety of disciplines, including anthropology and communications studies, underlining the volume's wider relevance as a reflection on the human condition

From twilight in the Himalayas to dream worlds in the Serbian state, this book provides a unique collection of anthropological and cross-cultural inquiry into the power of rhetorical tropes and their relevance to the formation and analysis of social thought and action through a series of ethnographic essays offering in-depth studies of the human imagination at work and play around the world