Suchergebnisse

© The Author(s) 2019. Parties and candidates target campaign resources where they are most likely to pay electoral dividends. At the individual level it has been shown that some individuals are more likely to be persuaded by campaign contacts than others. In a parallel tradition of measuring campaign effectiveness at the macro level, previous research has demonstrated that local candidate campaign effort measured is significantly related to electoral performance. However, while there is evidence suggestive of macro level effects, there is little systematic evidence about the district level conditions under which campaign efforts are most productive. Drawing on extensive data across six UK general elections between 1992 and 2015, we advance a theory of local campaign efficacy and test a general model of popularity equilibrium. We demonstrate that there is a curvilinear relationship between the underlying level of party support in an electoral district and the intensity of the district-level campaign – there is a 'sweet-spot' for maximizing the returns of campaign effort. ; UK Research & Innovation (UKRI) Economic & Social Research Council (ESRC) grant ES/M007251/1

This article shows: The importance of non-party members (supporters) in election campaigns. Party evolution rather than self-evident decline. How parties cope with falling membership to staff campaigns. The extent to which supporter activities complement and supplement those of members. Existing research on volunteer activity in political parties has tended to focus on party membership, both in terms of numbers and activities undertaken. Recent developments in British political parties suggest however, an increasing role for party supporters-supporters of parties who are not formal members. Using data collected through surveys of election agents at the 2010 general election, this article examines the extent of supporter activity in constituency (district-level) campaigns, the extent to which active local parties stimulate supporter activity, the correlates of supporter and member activity, and whether supporter activity makes a positive and independent contribution to parties' constituency campaigns. The article provides an important opportunity to question whether the evolution of party organisations suggests that formal members may be less important than has been previously assumed in the conduct of election campaigns and the extent to which supporter activity complements that of members.

© The Author(s) 2018. Campaigning at the district level can deliver electoral payoffs in a range of countries despite variations in electoral systems. However, effects may not be consistent. Campaigns do not occur in a vacuum, and contextual factors, exogenous to the campaign activity itself, may have a significant effect on the level of their electoral impact. The 2015 General Election in Britain is a particularly interesting case as there was a key contextual factor which could impact significantly on the effectiveness of the parties' campaigns; the electoral unpopularity of the Liberal Democrats. Using a unique new dataset, this article assesses the contextual impact of party equilibrium at both national and district levels on campaign effectiveness. It represents the first attempt on a large scale to systematically assess the impact of party popularity on campaign effectiveness and demonstrates at both national and district levels the importance of contextual effects on election campaigns.

© The Author(s) 2017. Traditional analyses of grass roots involvement in political parties have focussed almost exclusively on formal members. However, recent analyses across a range of democracies have shown that non-members (supporters) are playing important roles within political parties, including election campaigning, candidate and leader selection, online policy deliberations and even policy formation. The growing literature on this topic suggests that the involvement of supporters may be a function of party structure and availability of online recruitment. Using new data collected at the 2015 British general election, this article extends the examination of supporter involvement but challenges these assumptions. It shows that supporter activity is better explained by responses to electoral factors and that the focus on online recruitment seriously underplays the enduring importance of human contact. ; UK Research & Innovation (UKRI) Economic and Social Research Council (grant no ES/M007251/1)

Editors: Mar. 1880- J.R. Fisher, B.F. Miller. ; Ceases publication with v. 2, no. 4 (1881?) ; Mode of access: Internet.