Digital Transformation and Innovation in Tourism Events
In: Routledge Advances in Management and Business Studies
Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of Contents -- Figures -- Tables -- Contributors -- Introduction -- Part I Conceptual Discussions -- 1 Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual Discussions -- Introduction -- Digital Innovation Driven Events Tourism -- Evaluation of Models Related to Digital Innovation and Situational Realities -- Digital Innovation in Tourism Events for Competitive Advantages -- Conclusion -- References -- Part II Cases From Asia -- 2 Events at Nature-Based Destinations of Bangladesh: Use of Information and Communication Technology in Marketing -- Introduction -- Events at Nature-Based Destinations of Bangladesh -- Rashmela -- Honey Hunting -- Baishabi Festival -- Boat Racing -- Full Moon Festival -- Wangala Festival -- Shiv Chaturdashi Fair -- Other Existing and Potential Festivals -- ICT-based Marketing of Nature-Based Event Tourism in Bangladesh -- Concluding Remarks, Policy Directions and Future Research -- References -- 3 Exploring the Light Show Landscaping at Traditional Festivals and Events in China -- Introduction -- Literature Review -- Night-time Tourism -- Lightscape in a Tourism Context -- Light Show Technology Applied in Urban Cities and Traditional Festivals -- Methodology -- Results -- Light Show Landscaping Elements -- Tourism Resources -- Aesthetic Images Created By Light Show Technology -- Traditional Festival and Event Symbols -- Advertisements -- Slogans for Political Events -- Background Music -- Factors Influencing Light Show Landscaping -- Tourists' Emotional Experience On the Light Show -- Discussion and Conclusion -- References -- 4 Goddess in Digital Space: A Study On Dynamics of Digitalization in Autumn Festival of India -- Introduction -- Tracing the Festival-Event-Technology-Tourism Interaction.