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This paper assesses how the broadcasting and advertising trade press performed in their role as technology forecaster, using the introduction of the VCR and its potential impact on broadcasting as a case study. An examination of the forecasts made within the broadcasting and advertising trade press during the early stages of the VCR's development and diffusion indicates that the advertising trade press proved much more active and much more accurate in forecasting the future of the VCR. The results also indicate the importance of integrating technological and social factors for constructing accurate forecasts.

A synergy between academia and activism has long been a goal of both scholars and advocacy organizations in communications research. The essays in Communications Research in Action demonstrate, for the first time in one volume, how an effective partnership between the two can contribute to a more democratic public sphere by helping to break down the digital divide to allow greater access to critical technologies, democratizing the corporate ownership of the media industry, and offering myriad opportunities for varied articulation of individuals' ideas.Essays spanning topics such as the effect of ownership concentration on children's television programming, the media's impact on community building, and the global consequences of communications research will not only be valuable to scholars, activists, and media policy makers but will also be instrumental in serving as a template for further exploration in collaboration

Una postura común entre las plataformas de redes sociales y los agregadores de contenido es su resistencia a ser caracterizados como empresas mediáticas. En cambio, compañías como Google, Facebook y Twitter insisten reiteradamente en que deben ser consideradas como empresas puramente tecnológicas. Este artículo critica la posición que sostiene que estas plataformas son compañías tecnológicas en lugar de empresas de medios, explora la racionalidad que subyace a esta idea y tiene en cuenta las implicancias políticas, legales y de política pública asociadas con la aceptación o el rechazo de esta postura. Como ilustra este artículo, no se trata de una mera distinción semántica, ya que la precisa clasificación de los servicios y las tecnologías de comunicación a lo largo de la historia tiene profundas ramificaciones sobre cómo estas tecnologías y servicios son considerados por quienes elaboran políticas públicas y por las cortes judiciales. ; A common position amongst social media platforms and online content aggregators is their resistance to being characterized as media companies. Rather, companies such as Google, Facebook, and Twitter have regularly insisted that they should be thought of purely as technology companies. This paper critiques the position that these platforms are technology companies rather than media companies, explores the underlying rationales, and considers the political, legal, and policy implications associated with accepting or rejecting this position. As this paper illustrates, this is no mere semantic distinction, given the history of the precise classification of communications technologies and services having profound ramifications for how these technologies and services are considered by policy-makers and the courts. ; Uma posição comum entre plataformas de mídia social e agregadores de conteúdo é sua resistência a serem caracterizadas como empresas de mídia. Em vez disso, empresas como Google, Facebook e Twitter insistem repetidamente em que devem ser consideradas como empresas puramente tecnológicas. Este artigo critica a posição de que essas plataformas são empresas de tecnologia em vez de empresas de mídia, explora a lógica por trás dessa idéia e leva em conta as implicações políticas, legais e de políticas públicas associadas à aceitação ou rejeição desta posição. Como ilustra este artigo, não é uma mera distinção semântica, porque o histórico da classificação precisa de serviços e tecnologias de comunicação tem ramificações profundas em como essas tecnologias e serviços são considerados por aqueles que elaboram políticas públicas e pelos tribunais judiciais. ; El presente artículo es una traducción del texto de Napoli, P y Caplan, R. (2017), "Why media companies insist they're not media companies, why they're wrong, and why it matters", First Monday , 22 (5). ; Facultad de Trabajo Social

AbstractThis article argues that many of the traditional distinctions used to distinguish critical from administrative research do not hold up well within the context of communications policy research. This argument is illustrated through an analysis of early communications policy research literature that sought to define the contours and objectives of the field, as well as through an assessment of developments in the field over the past 30 years. This article then uses the recent controversy surrounding the FCC's abandoned critical information needs research as a case study for exploring the prospects for a more integrated critical administrative research tradition.

AbstractThis article argues that many of the traditional distinctions used to distinguish critical from administrative research do not hold up well within the context of communications policy research. This argument is illustrated through an analysis of early communications policy research literature that sought to define the contours and objectives of the field, as well as through an assessment of developments in the field over the past 30 years. This article then uses the recent controversy surrounding the FCC's abandoned critical information needs research as a case study for exploring the prospects for a more integrated critical administrative research tradition.