Suchergebnisse

This article examines the conditions under which different kinds of parties resort to negative campaigning in three Western European countries: the Netherlands, Britain, and Germany in the period between 1980 and 2006. Data were collected for 27 parties, participating in 23 elections, yielding a total of 129 cases. The study uses a cross-nested multilevel model to estimate the effects of party characteristics as well as the electoral context in which these parties operate. It contributes to the state of the art on negative campaigning in two ways. First, being the first comparative and across-time study on negative campaigning, it compares negative campaigning across 23 elections, which is more than in any other study so far. It therefore contributes to the development of a more general theory on this type of campaign strategy. Second, it is the first study outside the American context to empirically estimate the effect of the electoral context on the use of negative campaigning. The results show that party characteristics are much more important than the electoral context in explaining when parties go negative. [Reprinted by permission of Sage Publications Inc., copyright holder.]

This article examines the conditions under which different kinds of parties resort to negative campaigning in three Western European countries: the Netherlands, Britain, and Germany in the period between 1980 and 2006. Data were collected for 27 parties, participating in 23 elections, yielding a total of 129 cases. The study uses a cross-nested multilevel model to estimate the effects of party characteristics as well as the electoral context in which these parties operate. It contributes to the state of the art on negative campaigning in two ways. First, being the first comparative and across-time study on negative campaigning, it compares negative campaigning across 23 elections, which is more than in any other study so far. It therefore contributes to the development of a more general theory on this type of campaign strategy. Second, it is the first study outside the American context to empirically estimate the effect of the electoral context on the use of negative campaigning. The results show that party characteristics are much more important than the electoral context in explaining when parties go negative.

Faced with some fundamental changes in the socio-cultural, political and media environment, political parties in post-industrialized democracies have started to initiate substantial transformations of both their organizational structures and communicative practices. Those innovations, described as professionalization, become most obvious during election campaigns. In recent times, the number of empirical studies measuring the degree of political parties' campaign professionalism has grown. They have relied on a broad spectrum of indicators derived from theory which have not been tested for their validity. For the first time, we put these indicators to a 'reality check' by asking top-ranked party secretaries and campaign managers in 12 European countries to offer their perceptions of professional election campaigning. Furthermore, we investigate whether any differences in understanding professionalism among party campaign practitioners can be explained by macro (country) and meso (party) factors. By and large, our results confirm the validity of most indicators applied in empirical studies on campaign professionalism so far. There are some party- and country-related differences in assessing campaign professionalism too, but the influence of most factors on practitioners' evaluations is weak. Therefore, we conclude that largely there is a far-reaching European Union-wide common understanding of professional election campaigning.

International audience ; Faced with some fundamental changes in the socio-cultural, political and media environment, political parties in post-industrialized democracies have started to initiate substantial transformations of both their organizational structures and communicative practices. Those innovations, described as professionalization, become most obvious during election campaigns. In recent times, the number of empirical studies measuring the degree of political parties' campaign professionalism has grown. They have relied on a broad spectrum of indicators derived from theory which have not been tested for their validity. For the first time, we put these indicators to a 'reality check' by asking top-ranked party secretaries and campaign managers in 12 European countries to offer their perceptions of professional election campaigning. Furthermore, we investigate whether any differences in understanding professionalism among party campaign practitioners can be explained by macro (country) and meso (party) factors. By and large, our results confirm the validity of most indicators applied in empirical studies on campaign professionalism so far. There are some party- and country-related differences in assessing campaign professionalism too, but the influence of most factors on practitioners' evaluations is weak. Therefore, we conclude that largely there is a far-reaching European Union-wide common understanding of professional election campaigning.

International audience Faced with some fundamental changes in the socio-cultural, political and media environment, political parties in post-industrialized democracies have started to initiate substantial transformations of both their organizational structures and communicative practices. Those innovations, described as professionalization, become most obvious during election campaigns. In recent times, the number of empirical studies measuring the degree of political parties' campaign professionalism has grown. They have relied on a broad spectrum of indicators derived from theory which have not been tested for their validity. For the first time, we put these indicators to a 'reality check' by asking top-ranked party secretaries and campaign managers in 12 European countries to offer their perceptions of professional election campaigning. Furthermore, we investigate whether any differences in understanding professionalism among party campaign practitioners can be explained by macro (country) and meso (party) factors. By and large, our results confirm the validity of most indicators applied in empirical studies on campaign professionalism so far. There are some party- and country-related differences in assessing campaign professionalism too, but the influence of most factors on practitioners' evaluations is weak. Therefore, we conclude that largely there is a far-reaching European Union-wide common understanding of professional election campaigning.

International audience ; Faced with some fundamental changes in the socio-cultural, political and media environment, political parties in post-industrialized democracies have started to initiate substantial transformations of both their organizational structures and communicative practices. Those innovations, described as professionalization, become most obvious during election campaigns. In recent times, the number of empirical studies measuring the degree of political parties' campaign professionalism has grown. They have relied on a broad spectrum of indicators derived from theory which have not been tested for their validity. For the first time, we put these indicators to a 'reality check' by asking top-ranked party secretaries and campaign managers in 12 European countries to offer their perceptions of professional election campaigning. Furthermore, we investigate whether any differences in understanding professionalism among party campaign practitioners can be explained by macro (country) and meso (party) factors. By and large, our results confirm the validity of most indicators applied in empirical studies on campaign professionalism so far. There are some party- and country-related differences in assessing campaign professionalism too, but the influence of most factors on practitioners' evaluations is weak. Therefore, we conclude that largely there is a far-reaching European Union-wide common understanding of professional election campaigning.