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This article aims to enrich the evolving concept of public diplomacy and enhance our understanding of soft power by studying the case of China. Based on empirical data, it goes beyond the conventional focus of attention on state-centric public diplomacy efforts in China to discuss the more dynamic and vibrant proliferation of intersocietal linkages and global communities of Tai Chi as a result of collaboration between state and non-state actors. The authors argue that the collaborative model, made possible since economic reform by this convergence of interests, exists within China too. The extent of convergence is not fixed. It varies depending on actors' priorities in different periods, leading to different degrees of input . The study thus adds to the current scholarship on the network model to encompass diverse political contexts. (China/GIGA)

This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's media industry - one of the primary battlegrounds where ideological, social and economic struggles are fought - against the backdrop of the growing tensions between economic growth, globalisation, and political control in China

While Western foreign correspondence is retreating, Chinese central media and correspondents, resourced by the government's financial backing for media's role in public diplomacy, are taking the opportunities to expand overseas bureaus, hire experienced local employees, enhance the quantity and quality of international news reporting, use digital technologies in newsgathering and dissemination, and receive Western-style trainings. Against this backdrop, this paper studies the identities, media cultures, and journalistic practices of Chinese foreign correspondents, as well as the international news output, and media–audience and media–foreign policy relationships. In doing so, we propose a new six-level theoretical model: (1) journalists' identities; (2) cultures; (3) practices; (4) news output; (5) news dissemination, reception, and audiences' interactions; and (6) the impacts of international news coverage. Based on semi-structured interviews with Chinese resident journalists over eight years, we argue that the media–audience and media–foreign policy relationships in China have become more interactive, dynamic, and complex.

This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy.

Cover -- Half-Title -- Title -- Copyright -- Contents -- List of Tables and Figures -- Preface: Competing Representations and Conflicting Perceptions of China's Engagement in Africa -- Acknowledgments -- Introduction -- 1 A World of Shared Influence -- Section I Theoretical, Historical, and Global -- 2 Reflections of a Soft Power Agnostic -- 3 The Scramble for Asian Soft Power in Africa -- 4 Evolving Media Interactions between China and Africa -- Section II China's Promotion -- 5 How Much Soft Power Does China Have in Africa? -- 6 Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa -- 7 Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa -- 8 Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses on Foreign Aid to Africa -- Section III Perceptions in Africa -- 9 Journalists' and Public Perceptions of the Politics of China's Soft Power in Kenya under the "Look East" Foreign Policy -- 10 Building Blocks and Themes in Chinese Soft Power toward Africa -- 11 Positive Portrayal of Sino-African Relations in the Ethiopian Press -- 12 Engaging with China's Soft Power in Zimbabwe: Harare Citizens' Perceptions of China-Zimbabwe Relations -- 13 China's Soft Power in Sudan: Increasing Activity but How Effective? -- Conclusion -- 14 Chinese Soft Power in Africa: Findings, Perspectives, and More Questions -- Bibliography -- Notes on Contributors -- Index.