Suchergebnisse

This cross-cultural study investigates the prevalence and impact of climate-related campaigns on TikTok, with a specific focus on climate-related visual storytelling in Indonesia, Japan, Pakistan, the Philippines, Thailand, the United Kingdom, and the United States. Computational methods are employed in the study to analyse a dataset of 7,564 videos, providing insights into prominent visual characteristics and regional variations. The findings underline the significance of cultural and political contexts in shaping climate storytelling on TikTok. Furthermore, this research explores the potential of computational visual data analysis in studying climate communication, demonstrating the integration of computer vision and topic modelling to examine visual styles and communicative functions in TikTok's climate storytelling. The study enhances our understanding of climate communication on digital platforms and emphasizes the value of leveraging computational methods to gain meaningful cross-cultural insights into visual storytelling in the context of climate change.

The Egyptian Revolution in 2011 and the protests known as "the Arab Spring" resulted in an increase in the number of comic writers and amateurs who use specialist software to mix modes digitally for novel sign-making (Gursimesk, 2016; Lankshear & Knobel, 2008). These people draw creative forms of satire, including but not limited to political webcomics and Graphics Interchange Formats (GIFs) which exist alongside political cartoons. This article aims to employ a multimodal analysis of a sample of Egyptian webcomics and GIFs in order to highlight how visual design elements complement each other, in an effort to support translators and/or readers/viewers in their interpretation of the images and, by extension, in their ability to make sense of reality. With this aim in mind, this article combines Serafini's (2010) tripartite approach to perception, structure and ideology; Kress and van Leeuwen's (2006) discussion of elements of visual design, and Genette's and Maclean's (1991) approach to paratext. The analysis will also be informed by interviews with the founders and co-founders of two Facebook pages, and with a cartoonist working for Almasry Alyoum newspaper. First, the article discusses briefly the translation of comics or webcomics and GIFs, particularly the challenges of translating political webcomics and GIFs into English. The theoretical framework and a case study are then discussed in the second part.

The paper deals with a critical, social semiotic approach to the analysis of discourse. It assumes the ability of discourse to serve ideological purposes by implying certain values and ideas and making them appear natural and commonsensical. Moreover, it argues that in a multimodal discourse all modes of representation play a role in the realization of ideological meaning because each semiotic choice might help foreground or background certain ideas. Building on this assumption, the paper analyzes four US commercials multimodally, with the aim of revealing hidden ideological meaning. In a qualitative analysis of commercials by Fox News, Frida Mom, Mazda and 84 Lumber, various manipulative strategies are described and illustrated in an attempt to find what ideologies are implied in the commercials and how they are realized multimodally. Results show implications of different kinds of ideologies, including political messages and everyday ways of thinking. The representations contributing to the realization of ideological meaning are found in the combination of different modes (linguistic, visual, and sometimes audio) and include the strategies of connotation, overlexicalization, deletion, metaphor, personification, nominalization, presupposition, modality, classification of participants, salience (colors, foregrounding, brightness, symbols), manipulation through choices of shots and angles, and choices of settings such as lighting and location. ; Rad se bavi kritičkim, socijalno-semiotičkim pristupom analizi diskursa. Pretpostavlja sposobnost diskursa da služi ideološkim svrhama implicirajući određene vrijednosti i ideje i čineći ih prirodnima i razumnima. Štoviše, tvrdi se da u multimodalnom diskursu svi načini predstavljanja igraju ulogu u ostvarenju ideološkog značenja, jer svaki semiotički izbor može pomoći u isticanju ili prikrivanju određenih ideja. Nadovezujući se na ovu pretpostavku, članak multimodalno analizira četiri američke reklame s ciljem otkrivanja skrivenog ideološkog značenja. U kvalitativnoj ...

Discourses of war are disseminated and legitimised not only through speeches and written texts, but through visual semiotic resources. One important vehicle for this has been the war monument. Evidence shows that from WW1 in Europe and the US monuments have been used systematically by authorities to recontextualise the realities of war and soldiery, suppressing much of what comprises war, avoiding any critical stance, while fostering celebratory discourses of nation, protection and noble sacrifice. The representation of women on the war monument has been particularly important in this recontexualisation. Using Multimodal Critical Discourse Analysis to examine the discourses realised by British war monuments, this paper shows that while much of the way women participate in and experience war has been suppressed on war monuments. Their representation has been a key part of the legitimation of one particular discourse of war, a representation that has helped to sideline other possible discourse in British society and which is still used in the commemoration of the death of 'our boys' — such as the young men killed in Afghanistan.

Social media helps to perform communication in different ways, on of them as a political instrument to shape public's opinion and also a media for parties to interact. This research uses multimodal/social semiotics by Kress and Van Leeuwen for visual mode. The top three pictures before and after 2019 election with most likess on instagram account @sandiuno are used as research data. This research used metafunctions from visual mode which consist of representational, interpersonal, and textual. Caption holds an important role in a post, therefore it is analysed using identification analysis. Researcher also did communication style analysis from Tubbs & Moss to understand which style is used by Sandiaga Uno in social media. The result shows that Sandiaga Uno, through instagram account @sandiuno, has the same communication style before and after the 2019 election, which is the controlling style. He also has the democratic type of leadership.Keywords: Social Media, Communication Style, Multimodal, Visual Metafunction ABSTRAKMedia sosial sebagai salah satu wadah untuk melakukan komunikasi dengan cara yang berbeda, salah satunya sebagai instrumen politik, bisa untuk membentuk opini publik, maupun menjadi media interaksi dalam partai maupun antar politisi dan elemennya seperti instagram. Penelitian ini menggunakan analisis multimodal / semiotika sosial dari Kress dan Van Leeuwen untuk mode visual. Tiga foto sebelum dan sesudah Pemilihan Presiden dan Wakil Presiden 2019 dengan likes terbanyak pada akun instagram @sandiuno yang menjadi data penelitian ini. Alat bedah yang digunakan yaitu metafungsi mode visual yang terdiri dari representational, interpersonal, dan textual. Caption foto menjadi pendukung yang penting dalam suatu unggahan sehingga caption foto di analisis menggunakan analisis identifikasi. Setelah itu peneliti melakukan analisis gaya komunikasi Tubbs & Moss untuk memahami gaya komunikasi apa yang digunakan oleh Sandiaga Uno di media sosial. Hasil penelitian ini menunjukkan bahwa Sandiaga Uno melalui akun instagram @sandiuno ditemukan bahwa ia memiliki gaya komunikasi yang sama ketika sebelum dan sesudah Pemilihan Presiden dan Wakil Presiden 2019 yaitu menggunakan gaya komunikasi The Controlling Style. Lalu, jika dilihat dari tipe kepemimpinan yang sesuai dengan dirinya adalah tipe kepemimpinan yang Demokratis.Kata Kunci: Media Sosial, Gaya Komunikasi, Multimodal, Metafungsi Visual

In recent years, Nigeria's image has always been negatively depicted in the global media, as the country's name is associated with some of the world's most sophisticated cybercriminals. The situation with the country's perceived dented reputation, most especially in the Southeast Asia, Western Europe and the United States of America, is ripe for the anti-cybercrime discourse to take root, and subsequently, become a fertile ground for various parties to contribute to the grand discourse from different perspectives. This article highlights the way Nigerian government, through its revenues generating agency, the Federal Inland Revenue Services (FIRS), utilizes a print media warning advertisement (WA) to discursively construct and showcase its efforts in combating cybercrimes. The study utilizes Fairclough's three-layered model for approaching discourse to analyse the FIRS-sponsored WA, which was published in The Guardian newspaper on 2 May 2013. The study incorporates analytical tools from the visual grammar (VG) and the multimodal discourse analysis (MDA) to examine the visual dimensions constituting the frame of the WA. The study revealed how the Nigerian government, through the FIRS sponsored WA, has attempted to discursively draw the attention of the general public to the potential dangers associated with the cybercriminals and their activities as well as suggesting the best ways to escape falling into their traps. The study recommends that governments and other civil societies should explore other means of creating more awareness to the general public, given the speed at which cyber-related crimes upsurge globally at the present time.

This paper explores the concept of the educational microworld as an interac-tive learning environment. Using as a case study a computer-based language activity, titled Operational Update, in the area of teaching English for Specific Purposes, we demonstrate how an intersemiotic PowerPoint slide show could become an educational microworld in a specific professional context, the military. This language activity was based on a series of NATO press briefings held during the Kosovo conflict in 1999. In order to investigate this microworld as a literacy event, we use a framework that combines social se-miotics and multimodality. By analyzing each semiotic element as an inde-pendent meaning-making resource and examining how all modes are jointly used, we investigate the ways the stakeholders of this microworld use social resources for communicating meanings. We conclude by proposing an ex-tension of this microworld in the areas of teaching English as a foreign lan-guage and intercultural communication.

This study investigates how luxury apartment housing advertisements in Singapore function as meaning-generating institutions through visual and textual discourse. Advertisements are designed to ascribe a set of attitudes, values, and preoccupations to a group and to imbue their audiences with the idea that they belong to that group. Human models in advertisements represent idealized people and lifestyles, displaying aspirational images of men and women as consumers of products. Under the influence of Confucian patriarchal ideology, the Singapore government has promoted a narrow, heteronormative definition of family in its pro-family policies since 1987. In the advertisements for two different types of luxury apartments — one regulated by the government and the other not — we see two different ways of engaging with pro-family policies that suggest what is expected from ideal members of society in Singapore.

Abstract
Textual and visual analyses of nation-branding campaigns are rare but highly needed (Bolin and Ståhlberg, 2010; Hao, Paul, Trott, Guo, and Wu, 2019) as online media have become a popular tool for states to shape people's perception (Volcic and Andrejevic, 2011). In Anholt's much applied nation brand hexagon (2007), immigration and investment, society, governance, and culture and heritage are, along with tourism and export, the core aspects that build a country's reputation. As the 2015 refugee peak situation resulted in a more restrictive approach of the Swedish government towards asylum applicants, the country's brand was put under pressure. How could Sweden's values related to openness be highlighted while policymakers chose a deterrent road? In this study, we bridge streams of research on nation branding, framing, and migration studies by presenting a multimodal analysis of the "Portraits of migration" campaign as a strategic response to the refugee situation.